Link Popularity Importance for Search Engine Rankings

As our company begins working with new clients on search engine optimization (SEO), many clients often wonder what strategies are used in optimization of a website and how link popularity comes into play. Many different tasks and strategies are used, while developing link popularity for the site is a major step in the process.

How link popularity works - A quality website links to your website. This gives your website more popularity. The thought process behind link popularity, is that someone would like to your website because you have valuable content or a quality product. The search engines look at this as a vote for your website. The more votes you have, the better your rankings should be.

All votes are not equal - The better the website that links to you, the more valuable this is to your website. Deciding whether or not a website will be a valuable link is not always easy. Websites with that deal with the same subject, or a subject that is similar, are usually best.

Trading links - It can be difficult to find websites that will link back to your website without you linking to them. Trading links can be beneficial, but making sure the website you're trading with has a quality site is very important. Linking back to a website that Google has banned or does not give a good quality rating to can actually hurt your websites search engine rankings.

How popular are you - Using the tool below you can find your link popularity. If you would like to talk with an OuterBox representative about our search engine optimization services, please contact us.

Link Popularity Check

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The Blog Begins

Due to many clients commenting on our monthly newsletter and how the information was valuable to them in one way or another, we thought we'd get a blog set up to allow the access to our information at all times. The plan for our blog is to keep our clients and other website owners up to date with recent development and advances in the website industry. Whether this be new marketing tips or programs available, new magazines or SEO tips and techniques.... we'll do our best to keep you informed.

Check back soon for our first informational post. If there are any specific topics or requests for information, please contact us and let us know what you'd like to read here.

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