Project Description

Sportcraft.com was looking to move into the eCommerce space, but wanted to make the transition as smooth as possible. Creating new processes and developing separate ways to handle their orders was not an option. Sportcraft needed their website database integrated with their in-house Apprise system.

Apprise Software Integration

Mutliple times per day sportcraft.com pushes a file to Sportcraft’s internal server where a script process the file and imports all data. The same happens in reverse fashion to keep the website stock levels, pricing and order statuses updated.

Organic Search Engine Optimization

Sportcraft has never had a strong focus on SEO and their website was nowhere to be found when it came to rankings. OuterBox developed an online marketing strategy that began with design. Ongoing SEO created strong results which lead to online sales and increase brand awareness. In a 6 months period organic Google traffic up was up over 360% per month!

Notable first page keywords include:

Dartboards
Electronic Dartboards
Foosball
Foosball Tables
Sky Darts
Air Hockey Table
Indoor Basketball
Indoor Basketball Hoop
Table Tennis Table
Bean Bag Toss
Washer Toss
& Many Others