Stand on Liquid - Custom eCommerce Website
Services Provided
- Custom Web Design
- Content Management System
- eCommerce Search Engine Optimization (SEO)
- eCommerce Development
- Web 2.0 Functionality
Project Description
Stand on Liquid was looking to break into the eCommerce market with a fully custom website offering a large selection of stand up paddle boards and accessories. The goal was to allow Stand on Liquid to sell direct to the consumer and also use the website as an informational resource for wholesale clients.
Stand on Liquid came to OuterBox with a logo, but other branding elements and styles were not yet developed. Starting with conversation and competitor research, OuterBox developed a look to fit their market.
Custom Board Finder
A custom application was developed allowing website visitors to easily find a board that best fits their needs. By answering basic questions, the website then displays the product results. Using web 2.0 functionality and on-page AJAX loading, this search screen became interactive.
The Board Finder also allows visitors to have their search results emailed to them and allows them to call Stand on Liquid, provide a reference number, and have a Stand on Liquid representative review their search criteria and help them make a final decision.
View Board Finder
Search Traffic Results
Within two weeks of launching, with a brand new domain, StandonLiquid.com was rankings on the first page for top keywords in their industry. Within the first three month Stand on Liquid received over 15,000 unique organic visits from Google and has seen increases of over 300% in a month!
