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by Allison

On any eCommerce website the product details page is one of the most important pages on the sit, for many reasons. It’s the page where the customer makes the decision to “add to cart” and it’s the page that often ranks in the search engines. Let’s dig a little deeper into what elements makes a […]

by Justin

“It’s Friday, Friday, gotta get down on Friday” – Rebecca Black “I have never in my life found myself in a situation where I’ve stopped work and said, ‘Thank God it’s Friday.’ But weekends are special even if your schedule is all over the place. Something tells you the weekend has arrived and you can […]

by Allison

It’s Friday afternoon, which means it’s time for the OuterBox 301 Redirect, where we redirect you to some of the hottest stories happening right now in eCommerce SEO and web development. Just this morning, Google’s stock surged over $1000 a share. Every time I see something like this happen I think, first and foremost, how […]

by Justin

When I was a little blogger, Fridays used to mean pizza for dinner and ABC’s TGIF in the evening. Dinosaurs, Danny Tanner, Carl Winslow, and a revolving door of other families made my Friday evenings worthwhile. Now that I’m older Fridays can mean only one thing. IT’S TIME FOR THE OUTERBOX REDIRECT! How’s everyone doing […]

by Steve McLaughlin

OuterBox is a many headed beast when it comes to website development and mastering the art of online marketing. Several teams work within our office cohesively in order to pull of feats that would make any normal human cry at the thought of the amount of work, passion, sweat, and tears that go into any […]

by Steve McLaughlin

While one would not imagine that Otters and web development companies have a lot in common, this does not keep people from confusing us with another company that is known for its super protective cases for mobile devices. We receive roughly 2 dozen phone calls a day from individuals seeking to replace their phone case, […]

by admin

We all love free shipping. We all know we’re more likely to buy if we get free shipping. Yet, when most of us start an eCommerce website we don’t want to offer free shipping. Let’s face it, we’re cheap. We don’t want to give something away for free! These days competition online, especially in the […]

by admin

Schema.org has created a standard in website coding to allow developers to include code that the search engines are looking for. Of course this is the most basic description, but it allows you to include certain snippets such as reviews, pricing, etc. that can then be displayed in a unique format by Google. In June […]

by admin

With Google continually rolling out Panda algorithm updates we’ve seen changes in the way eCommerce websites are ranked. Panda updates seem to be focusing heavily on content and on-site optimization. Google is looking for website owners to make their website better, not just build links. Google has said their goal is to make the web […]

by Justin

Getting visitors to your website is one thing, but turning them into customers is another. This is called your conversion rate (learn more about eCommerce conversion optimization ). A solid product details page is often where the customer is making the final decision (as long as you have a solid checkout) on whether or not […]