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by Justin

Benefits of Open Source in an eCommerce Web Design Project

When talking with potential clients about eCommerce web design it often comes up, “Why don’t  we just purchase a shopping cart?” You have a problem and need a solution. Often the general problem is you’re not selling online now and would like to… but to what degree? $1,000 a month in sales or $1,000,000 a month? What is your marketing strategy going to be with your new eCommerce website? These questions all factor into the solution you’ll need, but are questions a cart alone will never answer. You need a team and not a product.

Custom eCommerce Design & Unique Layouts: When purchasing a shopping cart you’re often going to run into issues with your website looking like 100 other sites (if not thousands). This image is probably not what you’re looking for in a strong brand and will not place your company where you’d like to be. A customized solution will allow you (and us) to be creative in the way the website looks and is branded creating a customized shopping experience.

Flexibility of Functionality: Adding functionality is a given. You’ll need to at some point. Whether you need to now or not isn’t always the question, but what happen when you outgrow your eCommerce cart? Who is going to make modification for you? If you have a custom cart you’ll always have developers available, whether us or another company, that can take over your site and add additional functionality.

Search Engine Marketing & Optimization: Many eCommerce shopping carts really lack on the search engine marketing side, or they have to many clients selling the same items. What happens is 50 websites sell the same items, using the same cart and in return all end up with pretty much the same website. Google doesn’t like this. The search engines look to see how unique you are and how you stand out. If you’re just like everyone else, you won’t stand out at all. Also, custom designing the site allows us to constantly use the latest in web code trends and the latest SEO techniques. On each project we strive to implement the latest and greatest!

Controlling Your Destiny: Owning your code is huge! With many shopping cart systems you will not own the code, meaning if you’d like to move your shopping cart to another developer or hosting plan, you do not have access. It’s like renting code. You’re stuck with them!