Responsive Website Design
As mobile and tablet traffic continues to grow at a rapid pace, the need to have a site optimized for these devices is a neccesity. Whether you have an informational website or an eCommerce website, responsive design allows for your customers to easily view, navigate and ultimatley purchase from your company. With responsive design the need for a seperate mobile site and tablet site is eliminated and your website will automatically "adapt" to the device it is being viewed on. This is done by coding the website in a way that is knows where to move certain elements, such as navigation, when the screen gets smaller or larger. You'll end up with a site that look great on the iPhone, iPad, desktop computer and everything in between.
Responsive Design Features
- Custom Display on Phones
- Custom Display on Tablets
- Optimized User Experience
- Optimized Load Speed
- Search Engine Optimized
- Same Code, Files and Administration for all Versions
Responsive Design Compared to Mobile Websites
There is a difference usually between responsive design and a completely separate mobile website. Both can be beneficial at times. Here is the rule of thumb: If you want the same content on your mobile website as on your desktop (or full version) of your website, responsive design is the way to go. If you're looking for a mobile version that is extremely limited or a stripped version of your full website, a separate mobile version will usually be a better option. The advantage to responsive design is that it allows the website to use the same code and same files for all displays, while a true mobile version is a separate code base.
Examples of Responsive Design
The best way to understand responsive design is to play with a responsive website. Below are examples of responsive websites that have been developed. In order to see how the website responsive to various screen sizes, without switching to multiple devices, is to drag the corner of your browser window and make your browser smaller. You'll then see the website responding to the new window size. Get the resolution small enough and you'll see a "mobile" version of the website right on your desktop computer!