Case Study
A/B Testing Product Card Designs
ePromos.com
Updating product card designs for ePromos to improve progression rate.
Industry: Promotions | Location: St. Cloud, Minnesota
Size: 15,000 promotional items
About
Product Card Design
OuterBox saw an opportunity to increase user experience on epromos.com through style and typography changes to product cards. Pricing was small and did not stand out against competing content. Through new designs, OuterBox increased visibility of product pricing, which lead to increased progression to product pages.
Results
50%
Increase in Conversion Rate
2.4%
Increase in Progression Rate
8.5%
Increase in Sample Request Rate
Analysis & Summary
After this project was completed, ePromos is better representing their company with a heightened user experience. Through product card design updates, they increased conversion, progression, and sample requests rate.
Tools
Visual Web Optimizer (VWO)
The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.
- VWO Testing
- VWO Engage
- VWO Insights
- VWO Plan
- VWO FullStack
- VWO Services
“OuterBox came to us with an idea to lift conversions on our Product Listing Page. We thought we’d see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!”
Get Results For Your Business! Request a Free Estimate.
We help eCommerce websites rank page #1 and grow online sales. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.
Want to get the ball rolling quicker? Call 1-866-647-9218.
Quote Request - Email Marketing Quote
Quote request form for Email Marketing services
We'll get back to you within 24 hours.
Monday - Friday.
Want To Talk Now?
1-866-647-9218
1-866-647-9218
Offices open 9-5 EST.