Case Study

A/B Testing Product Card Designs

Updating product card designs for ePromos to improve progression rate.

Industry: Promotions | Location: St. Cloud, Minnesota

Size: 15,000 promotional items

Case Study: A/B Testing Product Card Designs


Product Card Design

OuterBox saw an opportunity to increase user experience on through style and typography changes to product cards. Pricing was small and did not stand out against competing content. Through new designs, OuterBox increased visibility of product pricing, which lead to increased progression to product pages.



Increase in Conversion Rate


Increase in Progression Rate


Increase in Sample Request Rate

Analysis & Summary

After this project was completed, ePromos is better representing their company with a heightened user experience. Through product card design updates, they increased conversion, progression, and sample requests rate.


Visual Web Optimizer (VWO)

The VWO Experience Optimization Platform improves key business metrics by empowering you to easily discover insights, test ideas, and improve engagement – across the entire customer journey.

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“OuterBox came to us with an idea to lift conversions on our Product Listing Page. We thought we’d see an improvement with this font and color change; the actual lift far exceeded our expectations. We saw a 50% increase in Conversion Rate for shoppers who interacted with these pages!”

- Bill O'Shea - Senior eCommerce Manager
Fidelity Life Case Study

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