It’s easy to understand why many chiropractors might overlook SEO as a means of driving new patients to your practice, but this is a fatal mistake to make.
While the chiropractors of the past were able to rely heavily on word-of-mouth and referrals to drive business, today the majority of your potential patients are beginning their search for chiropractic services online. It’s estimated that more than 9/10 people in need of a chiropractor begin their search online.
If you want to show up in search engines like Google, you have two options. Chiropractic SEO services or Paid Advertising (don’t worry, we also offer PPC management) to rank your website, you have to understand Google’s algorithm and develop a strategy to satiate it. The advantages of SEO is that when the work is done correctly, your website will continue to rank well for years to come, as opposed to the PPC pay-to-play method which requires constant advertising spend to maintain a presence.
To maximize the impact of an SEO campaign for your practice, you must consider all facets of SEO, including Local SEO, On-Page Optimizations, Off-Page Optimizations, link & citation building, etc., to develop a strategy that ensures you outperform competing chiropractic websites in as many ways as possible.