Do you have all the new patients you can handle right now? Is your dental practice SEO growing as quickly as you'd like?
On the other hand, if your phone isn't ringing off the hook with new patients booking appointments, you're probably losing the Google search war. And no practice can afford that for long. Here's why:
- More than four out of five consumers use search engines to find local businesses.
- Over 80 percent of searchers will click on one of the first three businesses on their results page.
- Over 90 percent of all consumers look for and read online reviews about local businesses.
- The star rating is the number one factor consumers use to judge a business.
Want to know how to put yourself in the search engine sweet spot and close your new patient gap? Check out these four ways your practice can win at Google.
Build a Mobile Dental Practice Website
In 2015, Google officially announced that mobile-friendly websites will boost search rankings, and research by SEO giant Moz seems to bear that out. According to their study results, the impact of mobile on search results increased 88 percent last year.
That's not surprising when you consider that over 80 percent of consumers use a mobile device for local search. Simply put, if your website isn't optimized for mobile, you're not winning search.
Focus on Google Reviews
Those little yellow stars that show up in most top business listings on the search results page carry a lot of weight with customers. Besides being great attention-getters, they also influence your customers' decisions: Only 13 percent will use a local business with a one or two-star review. And while Google won't confirm or deny it, it's universally understood that your customer reviews play an important role in search rankings.
So how can you get your own yellow stars? You need to accumulate at least five customer reviews before they appear on search, so don't be afraid to ask your satisfied patients to leave feedback. After all, you have to start somewhere. Watch for an upcoming post on how you can collect more positive customer reviews.
Provide Useful Information
Google gives preference to websites that have quality content, ones that satisfy the searcher's intent. They evaluate this by measuring how long a visitor stays on your site and how many pages he or she interacts with before clicking away. How does that look in real life?
Imagine that you're a potential new patient and you want to know whether a dentist accepts your insurance and if there are evening or weekend hours before you call for an appointment. If you visit a website and that information isn't easily available, you'll get frustrated and move on quickly to the next office in your search results.
Is your website easy to navigate? Does it quickly provide answers to all the questions a potential new patient might ask?
Maintain a Consistent Online Fingerprint
Accurate, consistent information across all your online business profiles is very important in local search results. It may seem a bit nitpicky, but if your address listed as 123 W. Elm Street on your practice website, but 123 West Elm St. in the Yellow Pages directory, you're sabotaging your efforts at winning search.If you're not winning at Google, you're losing new patients to local competitors. These four steps will give your practice an advantage and help you close your new patient gap.
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