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Search Engine Optimization (SEO) Overview - What's It's All About

Author Allison Smith
by Allison Smith , VP Online Marketing

Location, Location, Location

Before 73% of North America was using the Internet, most savvy business owners knew that it's all about location, location, location! Common knowledge says if you sell a useful product or service and are in a visible location for the public to see, chances are, you will drastically increase your sales. Guess what? It's still about location, location, location, even in the virtual world of the web. Imagine starting a business, branding your product, and then buying a location without any roads leading to it or any way for people to see it. That would be pretty pointless and a huge waste of money. That is essentially what companies are doing when they create a website and ignore online marketing.

Almost half of all internet users use search engines on a daily basis to find information. If you have a website and do not do not market that website online, you are likely missing millions of potential customers on a daily basis. SEO stands for Search Engine Optimization, and this is the solution to your invisibility problem. SEO consists of changes that can be done to your website and to factors affecting your website position, to make your site accessible for search engines and, ultimately, accessible to internet users.

Right Time, Right Place

What if someone said they could help your business appear right in front of your target customer, right when they are trying to find exactly what you sell? This is what OuterBox does when performing SEO services on your website. We help you move to the top of the search engine results when your target audience searches for terms related to your product. However, that is only half of what we do. Optimizing for search engines only goes so far. OuterBox understands the importance of optimizing for users as well. Our firm has had years of experience developing hundreds of websites, and we are experts in user-friendliness.

What does this have to do with SEO? Well, a search engine's job is to offer searchers the most relevant information when people come to them looking for a product, service, or information. If search engines are constantly offering users irrelevant, hard-to-read, hard-to-navigate websites to choose from, users will stop looking to search engines for answers. In response to this, search engines strive to offer searchers quality information, factoring in user-friendliness, popularity, and relevance. Being number one in the engines means that Google, Yahoo, Ask, or whatever search engine you show up in, thinks that your business is good, and they want to refer people to you. Imagine search engine rankings as being a popularity contest, and you have just made friends with the prom king.

Popular By Association

Our clients have reaped the benefits of increased visibility, increased traffic, and constant updates to make their sites optimal for conversions. No longer do you have to worry about your SEO company getting you a little bit more traffic, but not knowing what to do with that traffic. We have helped our clients move to the top of the rankings for competitive keywords, increasing their traffic, by over 100%. Through our optimization, we have helped our clients increase sales by drastic numbers. To us, it is simple, but ever-changing. We guide our clients along the road to a better website, leading to better rankings, leading to increased sales in the end.

Our road is circular instead of straight, and SEO is a never-ending cycle that keeps our clients happy and well-informed of the benefits of such efforts. What we do works because we are constantly learning, constantly adapting to changes in the world of the internet, and never losing site of the ultimate goal – your company's profit.

Streamlining Your SEO Efforts

You may ask, “Why would I do SEO when I am doing all of this other marketing?” You may want to ask yourself this question instead: “Whywouldn'tI do SEO when I am doing all of this other marketing?” Part of SEO at OuterBox is looking at ALL traffic and analyzing ALL of the avenues that your visitors take to get to your website. We can see if that magazine campaign you just ran last week actually worked in bringing people to your site. We can see if you got more conversions from that extra traffic. Why not have someone watching your back – and your other marketing efforts to let you know if that money you spent advertising on someone else's site actually paid off? We are here to keep an eye on where your other marketing money is going and if it is paying off for you. We can streamline your marketing efforts by using tracking programs that track where your traffic came from (not just from search engines) and how much traffic and conversions you received from each avenue. You are about to see how SEO can be the link that connects all of your marketing efforts, making them work for you instead of the other way around. Let us show you whatgoodSEO can do for you.

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