Cyber Monday Tips for Your eCommerce Website

Author Justin Smith
by Justin Smith, CEO

It’s almost time.

The biggest online retail day of the year (or at least supposedly the best deals).

Historically we’ve seen sales around 300% higher on Cyber Monday compared to the previous Monday. Being an eCommerce web design company, it’s also one of our busiest day of the year getting ready. It takes planning and a well executed online marketing campaign to make it happen. From running the correct promotion to PPC ad text, it’s important to get the message across.

Create an Enticing Promotion

First things first, you must create a promotion or sales that makes visitors want to buy. Your competitors will have sales, too, so be sure you create something that you feel will be unique. Watch your competitors and write down what they do each year. In the following years this can be useful information. A few ideas are free gift cards with a purchase, a percentage off, discount codes, next day shipping special and a free gift or product with the purchase of another item.

Get Your Website Ready

Creating an aesthetically pleasing ad and placing it appropriately on the website is important. This will allow your visitors to see your promotion right away. Make sure to not only place this ad on your homepage, but in a spot where visitors can see it on all pages. Also, you may want to set up a special discount code. For example, "enter CYBERMONDAY to save 40% on your order". With most eCommerce website platforms and administrations you will have the ability to set the code to activate and de-activate on dates and times. Set it up and let it run!

Updated Your Pay-Per-Click Ads

When watching PPC ads on Google this Black Friday, we noticed about 20% of ads had the word "Black Friday" in them or "Ends Today!". It’s important to update your ad text in your PPC ads to display your sale and let people know that your website is participating in the Cyber Monday (or whatever day it is) sale. If you don’t make this update, you run a good chance that your competitors ads will be clicked before yours.

Send Newsletter Blasts

A well designed newsletter blast should always be sent out letting all of your current customers know about the sales coming up. Make sure they remember to shop with you and possibly give them an extra 5% off for already being a customer. I feel repeat customers should always get a little something more to keep them coming back. Chance are, they’ll end up telling someone else how awesome your website is and you’ll get even more business.

Post on Social Media & Press Outlets

Be sure to update your Facebook status, send of a tweet and pass around the discount codes. Many coupon website will give you the ability to post codes. You may also want to consider a press release. Remember, whenever sending out a press release it needs to be interesting! You have to turn the release into a story, not just a straight promotion. If done correctly, you may end up getting some visitors and even potentially spots in other media outlets.

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