Online Catalog - Oneida

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Oneida A Leader in flatware and dinnerware
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About The Project

Project Overview

Oneida came to OuterBox looking to redesign and develop their foodservice website, http://foodservice.oneida.com . The website had an outdated look and lacked performance on mobile devices. With a sales force around the globe, Oneida needed to leverage mobile devices to their full potential. We set out to build a modern website that was quick and utilized responsive technology to adapt the site to the device it is being viewed on. Category pages, product pages and location searches were thought through and developed the initiate leads and ultimately sales. Powered by the Magento Enterprise platform, Oneida has a solid foundation for future growth, additional features and ongoing marketing initiatives. 

Client Feedback

Oneida was due for fresh look

"I just went through the website on my iPad and everything seems to work perfectly. Adding things to a quote is fast and easy. The flatware images are much better now that customers are able to see items in proportion to other items. When viewing the former site from an iPad, everything was tiny and hard to click on, let alone see. Now, navigation is easier and there is no need to zoom to see pictures or text.

Overall, the new website is awesome. For the past three years, I have used the website every day and this upgrade is easier, faster, and more appealing. The images really enhance the products we sell and it’s great to have in use shots of place settings to show customers how all of our products integrate together. The modern layout and design prove to customers that the brand Oneida may be over 100 years old, but we are and always will be current.

Thanks for doing such a great job!"

Amy Gebhardt, Director Social Media and Foodservice PR


Services Provided