Premium eCommerce Web Design Services

A full-service eCommerce website design company delivering fast, SEO-ready builds on Shopify, BigCommerce, WooCommerce, and Magento. With a US-based, in-house team of platform experts since 2004.

  • Conversion-focused UX & design
  • SEO ready eCommerce web build from day one
  • Custom features and integrations
  • Easy content management and merchandising
Talk with our eCommerce website design experts »
Company Stats:
Experience
20+
Years an eCommerce agency
Clients
500+
eCommerce website launches
Awards
150+
Custom eCommerce integrations
Why Our eCommerce Web Design Works

We’ve been building online stores for over 20 years. Since 2004, our in-house team has launched 500+ eCommerce websites on Shopify, BigCommerce, WooCommerce, and Magento, with designers, developers, SEO and CRO specialists all working together on one plan.

Your site will be easy to use, fast on every device, and built to be found on Google. We connect all your systems—payments, taxes, shipping, inventory, email/CRM—and handle custom integrations with tools like ERPs and PIMs so data flows cleanly between your store and the rest of your business. After launch, we keep testing and improving so more visitors become customers.

 

In-house CRO team

In-house CRO team

We design and test navigation, filters, product pages, and checkout to remove friction and lift sales—before and after launch.
SEO Built-In

SEO Built-In

Our ecommerce website design and SEO experience means a clean site structure, helpful content, and structured data so Google can find, understand, and feature your pages.
Fast on Every Device

Fast on Every Device

Lightweight pages and careful image/script handling keep loads snappy and shoppers engaged.
Product & Category Pages That Sell

Product & Category Pages That Sell

Clear filters, comparisons, sizing info, reviews, and FAQs built into your ecommerce website help customers decide quickly.
eCommerce Platforms We Know Cold

eCommerce Platforms We Know Cold

Shopify (incl. Plus), BigCommerce, WooCommerce, and Magento—chosen to fit your catalog, workflows, and growth plan.
Custom Integrations That Just Work

Custom Integrations That Just Work

We connect your eCommerce ERP, PIM, CRM, payments, taxes, shipping, inventory, and marketing tools so data stays in sync.
Accessible & Secure

Accessible & Secure

WCAG-informed design and PCI-aware builds mean everyone can shop with confidence—without sacrificing speed or style.
Measure & Improve After Launch

Event tracking, clear dashboards, and A/B tests turn insights into steady gains in conversion and revenue.

We're eCommerce Website Development Experts Across All Platforms

Custom eCommerce Website Design & Development

eCommerce has changed how people buy—and how brands grow. If you’re a larger organization with custom requirements, OuterBox is the ecommerce website design company that can deliver at scale. As a proven ecommerce web design agency, our in-house team plans, designs, and builds well-branded sites that support complex catalogs, teams, and operations.

With endless features and advanced functionality, we push the limits of custom eCommerce website design to bring new ideas to life. From early consulting and solution planning through development, launch, and support, your project is handled professionally and creatively. We’ve delivered for Fortune 500 companies and have the staff to match enterprise needs.

Get Your eCommerce Website Proposal
Custom eCommercewebsite design capabilities

We don’t use templates. We design your eCommerce website to match your brand, goals, and content—so it looks right, works fast, and is easy for your team to update.

Unique eCommerce functionality from the ground up

Our in-house developers create the features your shoppers and teams need—product configurators, B2B options, custom checkout, and merchandising tools that make buying (and managing) easier.

ERP & data integrations

Integrating data feeds and ERPs is vital to eCommerce success. We connect the systems you rely on—ERP, PIM, CRM, inventory, tax, payments, and shipping—so data stays in sync with even the most complex business rules.

From Start-Ups To Fortune 500 Companies, Our Clients Are Succeeding Online
  • ABB
  • Epicor
  • JEGS
  • Lethal Performance
  • Atlas Oil
  • Rocky Boots
  • UH
  • Tronair
  • Matco Tools

Get Your eCommerce Website Design Estimate

Our team will answer questions, give suggestions and provide you with a detailed eCommerce scope, pricing estimate, and project timeline. Fill out the form below, or if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open 9-5 EST.

Quote Request - eCommerce Website Quote

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Our eCommerce Website Designs Outperform the Competition

Over the last 20+ years, we’ve designed and developed hundreds of eCommerce websites, helping clients grow revenue by millions each month. As a leading ecommerce web design agency, we combine design, development, CRO, and SEO to deliver measurable results.

Smirly

Smirly needed a fresh look and a move to Shopify. We led a conversion-focused ecommerce website design refresh and full replatform—streamlining merchandising and day-to-day management with our in-house team.

Results:
Modern storefront, faster load times, and easier merchandising operations.

Boat & RV eCommerce Website Example
Boat & RV Accessories

We overhauled the experience with an ecommerce redesign and ongoing SEO/CRO, resulting in clearer category paths, stronger PDPs, and faster pages that made products easier to find and buy.

Results: +659% online revenue over 3 years, record sales.

A&C Plastic eCommerce Web Design Project
A&C Plastics

A&C moved from a brochure site to a full ecommerce web design build with search-friendly architecture and streamlined navigation.

Results: +550% organic traffic and +300% online sales, shifting to a revenue-driven store.

Aviya eCommerce Website Design & SEO Case Study
Aviya Mattress

We rebuilt the storefront with a modern product page and streamlined checkout, then supported growth with ongoing optimization.

Results: +918% sales, driven by higher conversion rates and continuous optimization.

Our eCommerce Web Design Process

Here’s how we take you from idea to a live store that’s fast, findable, and easy to run. It’s the same playbook we’ve refined and perfected for years, with clear steps, no surprises, and one team carrying it through.

1) Discover & Align

We clarify business goals, customers, success metrics, requirements, and constraints, then map the systems and data that need to work together from the start.

2) Information Architecture & Wireframes

We plan how shoppers move through the site—site map, site structure, and user flows, then create wireframes for key templates (homepage, category, product, cart/checkout, account).

3) Design System & Prototypes

A modern, brand-right design system comes to life in responsive prototypes focused on clarity and conversion, so decisions are easy to review and approve.

4) eCommerce Site Build & Integrations

We code clean, maintainable templates and connect the tools you rely on (inventory, pricing, orders, payments, tax, shipping, analytics). Performance, accessibility, and security are addressed as we build, not after.

5) Content & Migration

Products, customers, orders, and content move over with validation so you’ll have a functioning new ecommerce website. We protect search equity with URL mapping, 301 redirects, and parity for metadata and structured data.

6) QA, Performance & SEO readiness

We test across devices and browsers, tune Core Web Vitals, validate structured data, confirm tracking, and make sure the experience is smooth and fast.

7) Launch & Continuous Optimization

Launch with monitoring, team training, and a monitoring and refinement plan, with CRO testing plus ongoing programs (SEO, paid media, email/SMS) if you want one team to keep the momentum.

eCommerce Website Design on Our Favorite Platforms

We deliver eCommerce website design and development on all kinds of platforms, but we’re experts on two platforms that our clients use most—Shopify and WooCommerce. We handle design, build, integrations, performance, and SEO with one in-house team.

Shopify eCommerce Websites

Shopify’s hosted platform keeps updates and security handled while giving your team an admin that’s easy to manage. We design custom themes and sections, extend checkout, and tune speed/SEO so the store stays fast and search-friendly.

  • We create custom, brand-matched themes and sections rather than off-the-shelf templates, with clean code that’s easy to maintain.
  • We implement app and system integrations—payments, tax, shipping, ERP/CRM—so product, order, and customer data stay in sync.
  • We optimize Core Web Vitals with smart image strategy, script governance, and structured data to support visibility in search.
  • We enhance checkout and merchandising tools to lift conversion and simplify day-to-day management.
Shopify eCommerce Web Design

WooCommerce Websites Built on WordPress

WooCommerce is ideal when rich content and storefront live together in WordPress. We craft editor-friendly designs, govern plugins the right way, and streamline checkout while tightening performance and analytics.

  • We build custom blocks/themes so your team can publish quickly without breaking design or slowing the site.
  • We manage plugins responsibly, harden security, and configure payments, tax, and shipping for a smooth checkout experience.
  • We improve performance with caching, CDN, and media strategy, and set up analytics and event tracking for clear insights.
  • We structure categories and product pages with logical structure and schema—ecommerce web design that supports long-term growth in search.
WooCommerce eCommerce Website Design Company

What We Build, and How We Grow It

As an eCommerce web design company, our ecommerce website design and development covers planning, build, integrations, performance, and SEO—then we continue with programs that grow revenue.

Wireframing & discovery

We start with a shared blueprint so there are no surprises.

  • Site map and page-level wireframes with search-friendly information architecture for an ecommerce site
  • Functional spec for custom features and integrations across your storefront and back office
  • Upfront estimates, risks, and a phased delivery plan

Custom website design

No templates, just a design that matches your brand and drives sales.

  • Component-based layouts your team can reuse and edit as your online store evolves
  • Conversion-focused UX for navigation, PLPs/PDPs, and checkout that supports ecommerce web design best practices
  • Accessibility-minded design that still feels premium

Checkout & payments

Frictionless checkout that’s secure and easy to manage.

  • Express options, wallets, and tax/shipping configuration tuned for shopping cart UX
  • Guidance on PCI and GDPR/CCPA, plus fraud tools and payment gateways
  • Promotions, subscriptions, and gifting implemented without adding friction

Custom functionality

If you can imagine it, we can build it into your store.

  • Product configurators, bundles, subscriptions, and B2B ecommerce features aligned to your rules
  • Merchandising tools, pricing logic, approvals and quoting that match operations
  • Headless or front-end enhancements when performance or flexibility calls for it

ERP & marketplace integrations

Keep data in sync across systems and channels.

  • ERP/PIM/CRM connections (e.g., NetSuite, SAP, Dynamics, Salsify) with real-time inventory and order data
  • Amazon/eBay/Walmart marketplace feeds maintained for accuracy and availability
  • Payments, tax, shipping, and 3PL integrations wired cleanly for dependable fulfillment

Product & data imports

Move what matters without the mess.

  • Products/variants, customers, orders, reviews, and content mapped and validated
  • Catalog migration with redirect plans that protect SEO value
  • QA and reconciliation steps to ensure clean go-live data

SEO built in from the start

Search readiness isn’t an afterthought—it’s in the plan.

  • Technical ecommerce SEO: clean IA, internal linking, and structured data for products and categories
  • Core Web Vitals tuning with smart image/script strategy and CDN setup
  • Pre-/post-launch audits, redirect testing, and analytics parity so reporting stays intact

Ongoing SEO programs

Sustain organic growth with technical upkeep and content that answers real buyer questions.

  • Roadmaps for updates, content hubs, and authority building around your product and category themes
  • Product-led content, FAQs, and guides tied to commercial intent
  • Regular reporting on rankings, CTR, and conversions with clear next steps

Paid media

Full-funnel campaigns that complement organic growth.

  • Google Ads Search, Shopping/Performance Max, Microsoft Ads, and paid social with granular feed optimization
  • Audience strategy, creative testing, and pacing to improve ROAS
  • Merchant Center hygiene and product feed troubleshooting handled end to end

Email & SMS

Lifecycle flows that convert and retain.

  • Welcome, browse/cart abandonment, post-purchase, and win-back flows in platforms like Klaviyo or Mailchimp
  • Segmentation, offers, and creative aligned to LTV and margin targets
  • Continuous testing of subject lines, send times, and cadence

CRO & A/B testing

Turn insights into steady gains in conversion and revenue.

  • Prioritized test roadmap for PDPs, category pages, navigation, and checkout
  • Quantitative and qualitative inputs (analytics, heatmaps, surveys) inform hypotheses
  • Wins rolled back into design and development so improvements stick

eCommerce Web Design FAQs

Do you offer custom eCommerce website design and enterprise solutions?

Yes. Every build is custom—designed to your brand and business rules—with discovery, UX, development, and integrations handled by our in-house team. We support complex catalogs, B2B features, and multi-system data flows.

 

Do you offer eCommerce redesign services?

Redesigns are a core service we offer all the time. We plan for SEO, redirects, and analytics parity so rankings hold or improve, then rebuild UX (navigation, category, PDP) to lift conversion and revenue.

Can you integrate with our ERP/CRM and other systems?

Yes. We connect ERPs (e.g., NetSuite, SAP, Dynamics), PIMs, CRMs, tax, payments, shipping/3PLs, and marketplaces so product, order, and customer data stay in sync. Clean integrations reduce manual work and improve customer experience.

What ecommerce website platforms do you work with?

We can handle most major eCommerce website platforms like Shopify and WooCommerce as well as platforms designed for larger catalogs like BigCommerce or Magento. We’ll recommend what fits your catalog, workflow, and growth plan.

How much does an eCommerce website cost?

We price custom projects based on scope. Your budget is shaped by things like catalog size and complexity, level of design customization, required features (e.g., product configurators, subscriptions, B2B account structures), third-party integrations (ERP/PIM/CRM, tax, shipping/3PL, marketplaces), content and data migration, compliance/security needs, performance targets, and timeline. But we can help you find the right path forward to match your budget and your needs.

How long does custom ecommerce website take to build?

Most custom eCommerce builds take a few months from kickoff to launch; complex projects (heavy integrations, multi-store, or extensive migration) take longer. We run a proven sequence: discovery & solution architecture → UX/UI design → development & integrations → content/data migration → QA & performance → launch & training.
The biggest timeline drivers are number of templates, depth of customization, integration lead times, data readiness, and feedback/approval cycles.

Will my site be responsive, fast, and SEO-friendly?

Yes. Our ecommerce website design and development is mobile-first, built to meet Core Web Vitals, and structured with clean information architecture and schema so products and categories are easy to find—and fast to use.

Will my eCommerce website be secure?

Yes. Every build ships with HTTPS, secure checkout patterns, and PCI-aware implementation. We follow best practices for data handling and keep platforms, apps, and dependencies up to date to reduce risk and protect customer data.

Can you migrate/replatform without losing SEO?

Yes. Our ecommerce web design services include SEO-safe replatforming: URL mapping, 301 redirects, metadata preservation, structured data parity, and post-launch validation in analytics and Search Console to protect rankings and traffic.

Is managing my eCommerce website easy?

It is. You’ll have an admin your team can use daily for products, categories, promotions, and orders, plus launch training. We keep code and components maintainable as part of our ecommerce web design approach, so routine changes are faster and safer.

Do you also handle marketing (SEO, paid media, email/SMS) after launch?

Yes. We run ongoing programs—technical and content SEO for ecommerce, Google/Microsoft Ads (Search, Shopping/PMAX), paid social, and lifecycle email/SMS (welcome, abandon, post-purchase)—aligned to revenue, not just traffic.

Do you build custom functionality?

If you can outline it, we can build it—product configurators, bundles, subscriptions, B2B account hierarchies, approval flows, custom pricing, and more—through custom ecommerce development that matches how you sell.

Can you import our products, customers, and orders?

Yes. We migrate products/variants, customers, orders, reviews, and content with careful mapping and validation. We also plan redirects and catalog changes to preserve SEO value during go-live.

Will I own my website and data?

Yes. You’ll own your theme/code (per contract), content, and data. We document accounts and environments and provide training so your team is self-sufficient.

Do you offer packages for startups and smaller catalogs?

We can scope streamlined Shopify or WooCommerce website design when requirements are simpler, with a clear path to expand features as you grow.

5 Star Rated Company

OuterBox is rated 4.8 / 5 average from 867 reviews on FeaturedCustomers & Clutch