Email Marketing Articles
Email still accounts for roughly 23% of online sales, and most brands are leaving money on the table with broken automations and lazy segmentation. Our email team consistently delivers results like 133% flow revenue increases through smarter automation and segmentation. Here's how.
Revenue increase from email automation campaigns
Of online sales driven by email marketing
Email | 5 min read
Email Marketing Defined Before we look at email marketing’s cost, we need to explain what email marketing actually is. A form of direct marketing, email…
Email | 5 min read
Think B2B email marketing doesn’t work in the industrial industry? Industrial marketing requires tons of touchpoints throughout a long sales cycle. Without email marketing, you…
Email | 6 min read
When you open your inbox in the morning, you likely see polished campaigns from B2C and eCommerce companies. It’s true, email marketing is a big…
Email | 5 min read
Employ lead magnets to entice potential customers to sign up for your newsletter and/or promotions. These are special incentives that convince users to sign up…
Email | 5 min read
Email marketing is a proven strategy for building direct and meaningful connections with your audience in the fast-paced digital marketing world. It offers an unparalleled…
Email | 6 min read
Google is making email more interactive. Instead of sending static emails where users can only click through to your website or download an app to…
Email | 7 min read
An effective email marketing program is key to driving traffic and revenue on your site. But how and where do you inspire visitors to sign…
Email | 5 min read
Email marketing continues to be one of the most popular and effective tools to reach consumers directly. From seasonal promotions to direct recommendations, brands continue…
Email | 5 min read
We created this guide to provide your business with the knowledge it needs to make email your top channel. Email marketing is governed by a…
Email | 5 min read
The holiday season is fast approaching, and it’s not too early to start optimizing your email program for the holiday season. This year, Trinity rounded…
Email | 5 min read
Email marketing might sound old school, but it’s still one of the best ways to connect with your customers and get a great bang for…
Email | 6 min read
Five Important Email Program Practices in Times of Crisis Amid the sweeping impact of the coronavirus on businesses large and small, it can be tiring…