PPC Consulting Services

A paid search account audit that names what’s wasting spend and what to fix first

Your account walks into ppc consulting services with the broader paid search consulting work handling every layer at once. Campaign structure, match types, negative lists, bidding strategy, ad copy, extensions, and conversion tracking get reviewed together rather than one piece at a time.

• Your account comes back with a list of campaigns eating budget and ad-group splits that would change quality scores.
• Your spend stops chasing search queries that don’t fit the buyer profile, with specific match types and negatives named to add at account, campaign, and ad-group level.
• Your bidding strategy gets matched against the actual goal so pacing stops burning the budget in the wrong half of the month.
• Your ad copy comes back graded on which variants pull weight and which sitelinks, callouts, or extensions have gone stale.
• Your conversion tracking gets traced end-to-end so reported conversions match the events that represent revenue.

Your team walks away with a prioritized fix list ranked by estimated revenue impact, not a 40-page screenshot dump that lists everything wrong without telling you what to fix first.

Google Ads consulting as one channel of your broader paid-search engagement

Your Google Ads spend covers Search, Shopping, Performance Max, and YouTube inside the consulting engagement. Deeper Google Ads consulting work runs as the dedicated specialist offer for accounts that want Google-only depth. The engagement restructures ad groups, fixes tracking gaps that have been hiding revenue, and tests copy variants against the ones already pulling weight.

Quality scores climb because the account structure and ad copy finally match how shoppers search. Performance Max gets tuned against your margin bands and audience signals rather than left on default. The campaign type stops eating the budget your other Google campaigns need to fund Search and Shopping demand.

Wasted spend stops showing up in the conversion column, and the campaigns pulling real revenue start getting the budget the conversion data already says they earned, instead of getting revisited every quarter as a guess about which Google Ads campaign type carries which slice of demand.

Microsoft Ads consulting that opens up audiences Google’s network can’t reach

Your reach extends past Google’s auction when Microsoft Ads consulting that connects into the broader paid-search work opens up the Bing index and LinkedIn-integrated audiences. Those audiences are the B2B buyers your sales team already prospects during work hours.

• Your account imports clean from Google Ads, with structure adapted to Microsoft’s audience signals and bid logic instead of dropped in untouched.
• Your B2B campaigns layer LinkedIn profile targeting (job title, industry, company size) on top of search intent in a way Google Ads doesn’t offer natively.
• Your audience reach extends to Microsoft 365 work accounts and the broader Microsoft Audience Network, including placements your Google campaigns can’t bid on.
• Your auction sees fewer competing bids in many B2B verticals because demand on Bing isn’t fully bid up the way it is on Google.

B2B leads from Microsoft Ads land in your CRM from audiences Google’s network can’t reach, including the LinkedIn-integrated profiles your sales team already prospects.

Paid social consulting across Meta, LinkedIn, and the platforms that move your buyers

Your paid social budget needs paid social consulting that shapes audience targeting, creative-testing rhythm, and funnel structure together. A one-platform-at-a-time review misses how Meta and LinkedIn play off each other. Campaign objectives get mapped to the funnel stage each platform earns, and the attribution gaps that make paid social look weaker than it is get closed.

Your funnel finally treats Meta as a top-of-funnel channel that feeds search and email, instead of a bottom-of-funnel close that has to do everything alone. The Conversions API gets wired in so iOS attribution gaps stop hiding the assists Meta delivers for the channels reporting the close.

Conversions hold or climb because the funnel treats Meta as a top-of-funnel feeder for search and email while bottom-of-funnel pressure shifts to channels better suited to close, with Meta credited for the assists it delivered upstream.

Shopping campaign and product feed optimization that lifts impression share and ROAS

Your product feed decides Shopping performance more than your bid strategy does, which is why Google Shopping campaign and feed work starts with the feed every time, before any campaign restructure happens.

• Your product titles and descriptions stop reading like internal SKU names and start reading like the queries shoppers type into Google Shopping.
• Your feed attributes (GTIN, brand, MPN, color, size, age group, gender) get populated correctly so Google Merchant Center stops disapproving SKUs that should be live.
• Your disapprovals get triaged by revenue impact so the SKUs paying the bills stop sitting in the disapproved queue while the long tail soaks up review attention.
• Your campaign structure shifts to Performance Max plus structured Search splits, instead of one campaign carrying every product across every category at the same bid.
• Your bid logic adapts by margin band, with high-margin SKUs bid hard and low-margin SKUs throttled, rather than one ROAS target running across the whole catalog.

Impression share on your highest-margin SKUs climbs while disapprovals on the long tail stop bleeding budget that should be funding the products carrying conversions.

Conversion tracking and attribution that show which campaigns actually drive revenue

Your downstream PPC decisions get poisoned by tracking gaps, from bid adjustments to budget shifts to which campaigns get pruned. Google Analytics consulting work plugs into the broader ppc consulting services so Google Ads, GA4, and the CRM all report the same revenue when your finance team checks the numbers.

• Your conversion events get traced end-to-end across Google Ads, GA4, and the CRM so the numbers in each platform finally agree with each other.
• Your account gains enhanced conversions, with first-party data hashed and sent to Google Ads so iOS and Safari traffic stops disappearing from the conversion column.
• Your closed-won deals from the CRM upload back to Google Ads as offline conversions, so smart bidding optimizes against revenue rather than form fills.
• Your attribution model gets validated against your real sales-cycle reality, instead of left on last-click default that buries the assist channels.
• Your checkout and CRM tracking stretches across subdomains and devices, so the assist channels stop looking like they don’t work.

Your bidding decisions start optimizing against revenue your finance team recognizes, and the campaign-level calls your team argues every week stop running on numbers nobody trusts.

Landing page strategy that lifts quality scores and conversion rates at the same time

Your landing pages are a PPC lever, not a web design afterthought. Message match, page speed, form design, and trust signals all push CPC down and conversion rate up at the same time. CRO consulting work handles the page revisions so consulting on the campaign and consulting on the page stop getting split across teams that don’t talk.

Your landing page earns the click when message match between the ad copy and the page headline tells Google’s algorithm the page deserves the visit. A page that loads cleanly on the first interaction moves quality score in the same direction. Quality score is the lever the work optimizes against, because higher quality scores buy lower CPCs at the same bid. The page revisions also surface form-field counts and trust-signal placements that lift conversion rate even when CPC stays flat.

Your conversion rate climbs while cost per click drops, so the same budget buys more leads without your team touching a single bid in the campaign manager.

Ongoing PPC management when consulting graduates into daily account work, same team, retainer cadence

Your account stays with the same paid-search consultants when ppc consulting services pivot into PPC management work. The strategy that came out of the consulting engagement gets executed by the people who built it, instead of handed to a different shop.

• Your bid and budget adjustments respond to what’s converting in the search-term report, instead of locking onto a target ROAS the goal has since outgrown.
• Your account expands into new keywords mined from the search-term report each cycle, with wasteful queries negative-listed before they spend more.
• Your ad copy keeps getting tested against the variants already pulling weight, with RSA assets rotated based on impression and conversion data rather than calendar timing.
• Your negatives stay current at account, campaign, and ad-group level as new query patterns emerge from real shopper search behavior.
• Your reporting names what changed, why, and what’s next, in a format readable alongside the ad-platform invoice your finance team already sees.

Spend keeps shifting toward the campaigns and keywords pulling their weight, so the account stops drifting between weekly reviews and starts compounding what’s already working.