Paid Social Media Services
OuterBox is a paid social agency that acquires customers and generates leads at scale across Meta, TikTok, LinkedIn, and Pinterest. Since 2004, our performance marketing team has driven a 76% improvement in customer acquisition costs and a 392% lift in social conversion rates for eCommerce, B2B, healthcare, and high-growth brands.
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Paid Social Advertising Services
We build paid social programs around unit economics, not vanity metrics. Our strategists handle audience development, creative production, and platform-specific optimization for eCommerce, B2B, healthcare, SaaS, and service companies that need customer acquisition and lead gen to scale predictably.
What's Included in Our Paid Social Services
Full-funnel paid social programs built around customer acquisition, ROAS targets, and platform-specific creative.
Scale customer acquisition profitably across Meta and TikTok.
We structure DTC campaigns around CAC targets and LTV payback windows. Dynamic product ads, catalog integration, and ROAS-based bidding let us scale spend when unit economics hold and pull back when they don’t.
Precision targeting that reaches buyers, decision-makers, and high-intent prospects.
We build custom audiences, CRM lookalikes, and retargeting pools using your customer data, site behavior, and platform signals. Retargeting campaigns run with dedicated budgets and messaging tailored to where each prospect dropped off in the funnel.
Facebook and Instagram campaigns built for purchase, lead gen, and conversion events.
We use Advantage+ Shopping, custom audiences, CRM lookalikes, and Conversions API to maximize signal quality. Creative testing runs continuously across static, carousel, Reels, and Stories formats to find the winning combinations at each funnel stage.
TikTok campaigns that turn discovery into purchase at scale.
We produce platform-native creative (UGC-style, creator partnerships, product demos) and run Spark Ads alongside standard in-feed placements. TikTok Shop integration and catalog campaigns are available for DTC brands with product feeds.
LinkedIn campaigns targeting decision-makers by title, company, and industry.
We build LinkedIn programs using job title, company size, industry, and ABM list targeting. Sponsored content, InMail, and lead gen forms are structured by funnel stage to warm prospects and feed retargeting pools.
In-house ad creative designed for each platform’s format and audience.
Our team produces static ads, carousels, short-form video, and UGC-style content in-house. Every variant ships with a testing hypothesis. We rotate creative on a regular cadence to fight fatigue and keep CPAs stable.
Know which ads drive revenue, not just clicks.
We implement Meta Pixel, TikTok Pixel, LinkedIn Insight Tag, and server-side tracking via Conversions API. Offline conversion imports from your CRM connect ad clicks to real pipeline events, giving platform algorithms better data and giving you actual ROI visibility.
Transparent reporting tied to the KPIs your leadership cares about.
You get a real-time dashboard with spend, CAC, ROAS, creative performance, and audience breakdowns. We review results weekly and optimize targeting, creative, and budgets based on performance data, not a set calendar.
High-converting pages built to match your ads and lower acquisition costs.
We design and A/B test landing pages that align messaging, offer, and UX with each campaign. Better landing pages lower your cost per acquisition without adding a dollar of ad spend.
Paid Social Strategy That Delivers Measurable Business Growth
Watch how OuterBox approaches paid advertising with a strategy designed to harness every social platform for maximum return. This video covers the principles behind successful paid social campaigns, from audience targeting to creative optimization across channels. For paid social, this means working with a team that builds campaigns around your business goals, not just platform trends.
How OuterBox harnesses paid advertising across social channels to drive measurable business growth
Paid Social
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Certified Partnerships & Platforms
A Performance Marketing Agency
We're a paid social agency with proven results across eCommerce, B2B, healthcare, and high-growth verticals. Since 2004, we've helped over 1,000 companies scale profitably through paid social, SEM, programmatic, and CRO. Our in-house strategists, designers, and analysts manage every campaign under one roof.
20+ Years
Digital Marketing Agency
1000+
Successful Client Partnerships
2M+
Page #1 Google Rankings
250+
USA-Based, In-House Experts
Why Choose OuterBox for Paid Social
In-house creative, multi-platform expertise, and reporting tied to real revenue.
- Acquisition Focus: Proven 76% CAC improvement and ROAS scaling across verticals
- Platform Coverage: Meta, TikTok, LinkedIn, Pinterest with platform-specific strategies
- Creative Production: In-house static, video, UGC, and carousel ad production
- Vertical Expertise: eCommerce, B2B, healthcare, SaaS with regulated ad category experience
- Tracking: Pixel, Conversions API, offline conversion imports, server-side tracking
- Attribution: Multi-touch reporting connected to your CRM and pipeline
- Reporting: Real-time dashboards with CAC, ROAS, and creative breakdowns
- CRO Support: Dedicated landing page design and A/B testing
- Team: U.S.-based strategists with direct client access
Other Agencies
- Acquisition Focus: Generic social ads with no unit economics discipline
- Platform Coverage: One or two platforms, typically Meta only
- Creative Production: Stock imagery with minimal testing
- Vertical Expertise: General approach with no regulated category experience
- Tracking: Platform pixels with incomplete event setup
- Attribution: Last-click reporting with no CRM integration
- Reporting: Monthly PDF reports with surface-level metrics
- CRO Support: Ads only, no landing page involvement
- Team: Rotating account managers or offshore execution
Did you know UX services enhance user satisfaction by improving usability, accessibility, and interaction, leading to increased customer loyalty? Learn more >
Unlock Your Business’s Potential
Send us your website for a free quote and strategy session from OuterBox, tailored to drive success.
Need an expert now? Call 1-866-647-9218
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Paid Social Media Services FAQs
Common questions about our paid social advertising services.
Which social platforms do you advertise on?
We run paid campaigns on Meta (Facebook and Instagram), TikTok, LinkedIn, and Pinterest. We recommend the platform mix based on your audience, product type, and acquisition goals rather than a default playbook.
What industries do you work with?
We manage paid social for eCommerce, B2B, healthcare, SaaS, professional services, and high-growth startups. Each vertical gets a tailored strategy based on audience behavior, sales cycle, and platform fit.
Do you work with eCommerce brands?
Yes. eCommerce is one of our core verticals. We manage catalog campaigns, dynamic product ads, and ROAS-based bidding across Meta and TikTok to scale customer acquisition profitably.
How much should I budget for paid social?
Most clients start between $5,000 and $25,000 per month in ad spend. We right-size budgets to your CAC targets and scale as performance proves out. Call 1-866-647-9218 for a custom recommendation.
How long before we see results from paid social?
Most campaigns stabilize within 30 to 60 days as we collect data and optimize targeting. Early wins in CPA and engagement often show in the first two weeks, with meaningful acquisition impact building over the first quarter.
Do you create the ad creative in-house?
Yes. Our team handles design, copywriting, short-form video, and UGC-style content production. We build multiple creative variants per campaign and test them continuously to find what performs.
Can you run LinkedIn campaigns for B2B lead generation?
Yes. We build LinkedIn campaigns using job title, company size, industry, and ABM list targeting. Sponsored content, InMail, and lead gen forms are structured by funnel stage to warm prospects and move them into pipeline.
Can you handle regulated industries like healthcare or finance?
Yes. We have experience with platform ad policies for health claims, financial services, and other restricted categories. Our team manages the review and approval process to keep campaigns live and compliant.
Do you handle retargeting?
Yes. We build retargeting audiences from site visitors, video viewers, form abandoners, and CRM segments. Retargeting campaigns run with dedicated budgets and messaging tailored to where each prospect dropped off.
How do you track conversions from paid social?
We implement platform pixels, Conversions API, and server-side tracking. For offline conversions, we connect your CRM so ad clicks are tied to real revenue, giving algorithms better signal and giving you accurate ROI.
Do you integrate with our CRM?
Yes. We connect with HubSpot, Salesforce, and other CRMs to import offline conversions, sync lead data, and feed platform algorithms with real pipeline signals. This improves targeting and proves true ROI.
Can you manage paid social alongside our Google Ads?
Yes. We run both under one team so budget, messaging, and attribution are coordinated. Pairing paid social with search captures demand at every stage and gives you a clearer picture of cross-channel performance.
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