GPI Meters came to OuterBox looking to improve eCommerce conversions and sales from their authorized reselling site based around GPI/FLOMEC liquid flow meters for industrial and commercial purposes. The search for an agency began because of a low ROI and it was clear the campaign needed major adjustments and optimization.
Key Campaign Statistics
10%
Increase in Clicks
-48%
Decrease in Cost per Conversions
425%
Increase in Conversions
Project Overview
GPI Meters came to OuterBox looking to improve eCommerce conversions and sales from their authorized reselling site based around GPI/FLOMEC liquid flow meters for industrial and commercial purposes. The search for an agency began because of a low ROI and it was clear the campaign needed major adjustments and optimization.
The Strategy
- We completed a full campaign restructure based off the products available on the site; using each flow meter type as a basis for a campaign.
- New ad copy was created using top keywords surrounding each specific campaign.
- Keyword bids were adjusted to help drop daily costs and to place focus on terms that convert more frequently.
- Repetitive/redundant keywords & phrases were removed to also help drop the daily spend and to also remove any potential for overlapping ads.
- A Google Shopping campaign was created; beginning with the top 50 products from the client, to help drive additional sales and new visitors.
- Collaborative effort with the SEO team to help make sure all marketing teams were aligned and working towards the same goals.
GPI Meters tasked us with improving e-commerce conversions and bringing in new traffic from their authorized reselling site; which is based around GPI/FLOMEC liquid flow meters for industrial and commercial purposes. Results were low, and things needed to change.
The Results
- Even though they didn’t run ads in January or February of 2019, conversions were up 142% compared to Jan-Nov of 2018
- Every month we’ve worked on the account has seen at least 200% Yo growth
- August saw 1,000% YoY growth
- Cost / Conversion, Conversion Rate, and Sales are the best they’ve been in the history of the account
