Paid Media Articles
Every dollar your ads spend should come back with friends. OuterBox has managed $105M+ in Google Ads spend, and our paid media team consistently delivers 300%+ ROI improvements. These articles cover what's working now and what's wasting budget.
Google Ads spend managed across all client accounts
ROI boost delivered through optimized paid campaigns
Paid Media | 5 min read
Most companies benefit from AI-enhanced PPC bid management systems that can optimize campaigns in real time. These platforms range from simple, rules-based widgets that automatically…
Paid Media | 5 min read
The internet has created a lot of self-proclaimed “digital marketing experts” who probably still use a flip phone and wish they could make Netscape Navigator…
Paid Media | 5 min read
Mobile advertising has become a non-negotiable component of every digital marketing strategy. Mobile drives the majority of online traffic (over 60% globally) and ad impressions…
Paid Media | 5 min read
In eCommerce and digital engagement, there’s an inescapable truth: You can have the most compelling website in the industry, but you’ll never make a sale…
Google Ads Management Agency, Paid Media | 5 min read
If you’re looking for an agency to manage your paid search or Google Ads campaign, then you’re probably wondering what costs and fees are associated…
Paid Media | 5 min read
Paid search advertising, also known as pay-per-click (PPC) advertising, can be a highly effective and profitable way to grow your business and positively impact your…
Paid Media | 5 min read
When OuterBox CEO Jeff Allen began his career, paid media sat under the IT department. The same department famous for the phrase, “Did you turn…
Paid Media | 5 min read
Retargeting, also known as remarketing, is a digital advertising strategy that targets people who have already visited your website but left without completing a purchase…
Paid Media | 5 min read
YouTube is no longer just a video-sharing platform—it’s a full-funnel marketing powerhouse. From building awareness to driving qualified leads and customer retention, video advertising on…
Paid Media | 5 min read
In the competitive world of retail, more brands than ever are turning to paid media and ecommerce ads management to compete with the likes of…
Paid Media | 8 min read
Paid media in 2026 is nothing like the landscape advertisers managed just a year ago. Google Ads has shifted from keyword-defined visibility to an AI-driven…