Industrial PPC Services

At OuterBox, we don’t just drive traffic — we drive revenue. Our industrial PPC services are designed to put your ads in front of the engineers, procurement teams, and technical buyers actively searching for what you sell.

As a proven industrial PPC agency with 20+ years of experience, we build campaigns that generate high-quality leads, eliminate wasted spend, and align directly with your B2B sales cycle.

Whether you’re promoting thousands of SKUs, custom capabilities, or niche services, our PPC strategies are engineered to get the right people to your site — and into your pipeline.

Websites Launched
500+
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In-House Team
250+
In-House Staff
SEO Experience
2004
Year Founded
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Trusted by B2B Brands That Build the World

What’s Included In Our Industrial PPC Services?

Our approach is built around how industrial buyers search, compare, and take action — and how paid platforms reward relevance and precision.

  • Hands-on account audits & spend efficiency reviews
  • Keyword targeting for SKUs, specs & technical queries
  • Ad copy written for engineers, buyers & procurement teams
  • Campaign structures aligned to products, geos & sales goals
  • Retargeting & display campaigns for long sales cycles
  • Conversion tracking & reporting tailored to sales outcomes

The Industrial PPC Agency That Understands Your Business

OuterBox is an industrial PPC agency for companies that don’t have time to waste on low-quality leads or vague strategies. We work as an extension of your team — building campaigns around your products, your priorities, and your goals.

Whether you’re running Google Ads, Microsoft Ads, or retargeting across platforms, we’ll help you show up when your buyers are searching — and guide them all the way to a quote.

Our Approach to Industrial Paid Media

Align Targeting With Industrial Buyer Intent
We build campaigns around how engineers, specifiers, and sourcing teams actually search — using part numbers, tolerances, certifications, and use cases. Every keyword, bid strategy, and audience segment is designed to match how real buyers think and evaluate.
Engage Buyers Across the Full Sales Cycle
From Google to LinkedIn to remarketing, we meet decision-makers at every stage — whether they’re discovering your brand, comparing options, or revisiting your spec sheet. Campaigns are sequenced to support both long consideration and quick action.
Optimize for Leads, Not Just Clicks
We create landing pages and ad funnels that guide users toward high-value conversions: RFQs, calls, quote forms, or catalog downloads. Then we continuously refine performance through data-driven bid adjustments, copy testing, and CRO insights.
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Ready to See Where You Stand in Paid Search?

Request a free Industrial PPC Audit — we’ll show you how your campaigns are performing, where ad spend is being wasted, and how to better capture high-intent buyers with spec-driven targeting.

📊 Includes: Campaign audit, keyword & bid analysis, lead quality review, and a custom strategy roadmap.

Need an expert now? Call 1-866-865-4556

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Who Are We?

OuterBox is a full-service digital agency with 20+ years of industrial PPC experience — built on performance, not guesswork. Our in-house team of paid media specialists, B2B strategists, and technical account managers work exclusively in complex, spec-driven industries. From massive product catalogs to long buying cycles, we’ve seen it all — and we’ve built high-performing PPC campaigns that generate real leads for manufacturers, OEMs, and industrial suppliers.

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SEO Services Director John Battaglini
John Battaglini
Director of SEO Essentials
     
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Why Partner With OuterBox?

We don’t guess—we’ve done the heavy lifting across CNC, plastics, automation, OEMs, and more. As a marketing agency for the manufacturing industry, we understand your world—RFQs, specs, engineering sales cycles. We move fast, strategize smart, and bring expert teams and proven processes.

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Focused on Industrial Buyers

We understand how technical audiences search — from engineers to procurement teams — and we tailor ad messaging to match. No generic copy. No guessing.

Transparent Results & Attribution

We don’t stop at clicks. Our reporting ties spend to pipeline — showing exactly how your ads generate RFQs, form fills, and sales conversations.

Full-Service or Flexible Support

Whether you need full campaign management or help optimizing your existing ad account, our team flexes to match your internal structure and goals.

Frequently Asked Questions About Industrial PPC Services

What makes industrial PPC different from typical paid search?

Industrial PPC targets niche, high-intent audiences using very specific search terms — like part numbers, specifications, or capabilities — rather than broad, consumer-style queries. Campaigns are built for long buying cycles and technical decision-makers, not casual browsers.

How do you measure success in industrial paid media?

Success is measured by qualified leads, cost per conversion, and how well campaigns support actual sales outcomes — like RFQs, quote requests, or demo calls. We don’t report on clicks alone. Everything maps to real pipeline activity.

Can PPC help generate leads and eCommerce sales?

Yes. We build PPC campaigns to support both lead generation (for RFQs, consultations, etc.) and direct online sales if you have an industrial eCommerce setup. We’ll tailor the approach to your sales process.

Do you manage ads across multiple platforms?

Absolutely. We manage Google Ads, Microsoft Ads (Bing), and retargeting/display campaigns. We select platforms based on your audience behavior and business goals.

How do you write effective ads for complex or technical products?

We collaborate with your team to understand your offerings, specs, and value props. That knowledge shapes keyword targeting, ad copy, and landing page strategy — so your ads resonate with engineers and sourcing pros, not just marketers.

Our Industrial Case Studies
Case Study - Rapid Rivets and Fasteners
Rapid Rivets & Fasteners (Aerospace & Military Distributor)
  • The Challenge: A sparse, spec-heavy catalog wasn’t surfacing for the intent-driven searches engineers use.
  • Proposed Solution: Build eight keyword-rich product pages and restructure on-site content around buyer intent.
  • The Impact: +216 % traffic and +155 % conversion events in just six months. 6,441 net-new visits from organic & paid search.
Brazos Fasteners
  • The Challenge: Outdated site with thin content and poor visibility; 47% of traffic was direct.
  • Proposed Solution: Redesign site, build SEO content, and target petrochemical sector keywords.
  • The Impact: +158% organic traffic, +442% conversions in 90 days, enabled facility expansion.

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