Programmatic

Programmatic uses DSP technology to buy ad inventory in real time across channels like Display, CTV, Audio, Native, and In‑App, optimizing bids and placements to reach target audiences efficiently.

SEM captures intent on search engines and paid social targets users within walled gardens. Programmatic spans the open web and CTV/audio ecosystems, using contextual and interest signals to build incremental reach and frequency.

We provide direct access to enterprise DSPs such as Basis, The Trade Desk, and Amazon DSP, selecting the platform based on inventory needs, targeting, and measurement requirements.

We prioritize contextual, publisher first‑party, cohort, and device/household‑level signals. We also leverage clean data onboarding where appropriate and follow privacy and platform policies.

We combine view‑through and post‑exposure metrics with site analytics, QR or vanity URLs, MMM/incrementality testing, and attention or completion rates to understand true lift across CTV’s 90% household penetration.

Display (various IAB sizes), video (15–30s for CTV/OLV), audio (:15–:30), and native (headline, copy, thumbnail). We can support creative spec guidance and rapid iterations.

Yes. We use contextual and category‑level targeting, enforce brand safety and suitability, and align with platform policies to market compliantly in sensitive categories.

Budgets vary by market and goals, but many brands begin testing channels at modest daily spend per tactic to establish benchmarks before scaling based on verified performance.

With approved creative and tracking, most accounts can launch initial programmatic campaigns within 2–3 weeks, followed by continuous optimization.

We provide transparent dashboards and monthly insights tied to business KPIs—CAC, ROAS, assisted conversions, and pipeline—plus test‑and‑learn recommendations.