eCommerce PPC Management: 5 Metrics You MUST be Tracking

Jeff Hirz·January 11, 2026·0 comments

Let’s face it. The internet has created a lot of self-proclaimed “digital marketing experts” who probably still use a flip phone and wish they could make Netscape Navigator their default web browser (Okay, that’s probably a stretch, but you get my point). When it comes to digital marketing, in particular, eCommerce PPC management, who are you going to trust? Some self-proclaimed “expert” cranking out blogs in his basement or an actual expert that manages eCommerce PPC campaigns day in and day out for a portfolio of clients?

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Jeff Hirz

Jeff Hirz is the Chief Revenue Officer at OuterBox, where he focuses on driving revenue growth and enhancing client success through strategic digital marketing initiatives. With a digital marketing career spanning nearly two decades, Jeff’s focus at OuterBox has been on identifying prospects who fit into OuterBox’s ideal client profile and helping those clients achieve measurable growth across their digital channels. Previously, Jeff served as the Director of Marketing at various local businesses, playing a pivotal role in scaling revenue and expanding their customer bases. Jeff holds a Bachelor’s degree in Journalism from Ohio University, providing him with a strong foundation in editorial and business strategies

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