Analytics Articles
You can't optimize what you can't measure. OuterBox has built 1,000+ custom features and integrations to help clients track the metrics that actually matter, not vanity dashboards, but data tied to revenue and conversions.
Custom features and integrations developed
Custom eCommerce integrations built in-house

Analytics | 5 min read
Thomas Jefferson once said, “Not all leads are created equal.” I think. Okay, he didn’t say that, but this sentiment holds true. Learning the elements…
Analytics | 5 min read
Whether you own a lead generation website or an eCommerce website , it is essential not only to track how many visitors your site gets,…

Analytics | 5 min read
Web analytics in digital marketing is more than just a tool for tracking website visitors — it helps businesses understand user behavior, conversion paths, and…

Analytics | 5 min read
When optimizing your website to increase conversions, establishing ways to assess the effectiveness of your efforts is just as important as putting optimization strategies in…

Analytics | 5 min read
Imagine your website with zero analytics. But here’s the hard, cold truth: You’re probably closer to that reality than you think. Plenty of analytics tools…

Analytics | 4 min read
OuterBox’s proprietary tool LOOP Analytics empowers our clients’ businesses with comprehensive data insights on website performance, user behavior, and lead quality. Now, the platform features…

Analytics | 4 min read
The average eCommerce website owner relies on a number of different avenues to evaluate their online store’s performance, and to determine what might be done…