Email Marketing Holiday Planning & StrategiesThe holiday season is fast approaching, and it’s not too early to start optimizing your email program for the holiday season. This year, Trinity rounded up six areas of focus with questions to consider to ensure your customers have the best experience possible with your brand. Let’s get started. Email Service Platform & Integrations Are […]
Five Tips to Create Emails that Drive RevenueHere’s the scenario: You know you need a compelling email program, but you’re stuck on exactly how to use email to successfully generate revenue for your business. Sound familiar? If so, you’re not alone. That’s why we’ve rounded up five tips to help maximize the emails you send to customers. Following best practices in sending […]
Your Guide to Email Marketing in 2020Everything you need to scale email. Welcome to our 2020 Guide to Email marketing. We created this guide to provide your business with the knowledge it needs to make email your top channel. Let’s start with the fundamentals. Email marketing is governed by a set of iron-clad “best practices” that range from when you should […]
How to Leverage AMP for Email to Drive RevenueGoogle is making email more interactive. Instead of sending static emails where users can only click through to your website or download an app to get more information, Google wants to make it possible to access information, take actions, and receive updates all within one email body. These email improvements come as an extension of […]
The State of Email AutomationEmail marketing continues to be one of the most popular and effective tools to reach consumers directly. From seasonal promotions to direct recommendations, brands continue to hone their email marketing efforts to better reach their customers. One option that has significantly improved the industry is email automation. Automation tools can engage customers, increase opens, and […]