As SEO experts, what does our proven search marketing process look like?
It all begins with planning. SEO companies who jump into optimizing title tags, content, products, or any part of the website before doing proper research and SEO planning, could be doing more harm than good.
Performing an SEO audit – An audit of your website should be done at the beginning of your SEO campaign to review all elements and be sure there are no glaring issues. The audit may be different if you’re running a local SEO campaign compared to an eCommerce campaign but should offer a roadmap and a strategy forward after completion. Often audits will touch on SEO content, looking at blog posts, articles, and other ongoing content needs. Also, your agency should use Google Analytics to track your conversion rate and should be able to offer initial ideas for conversion rate optimization. Throughout your campaign A/B testing can be performed, which is the process of running tests on your website to boost conversion rate, giving you a higher return on investment from SEO efforts. If your agency also offers PPC services, they may include general search engine marketing recommendations, like SEO, and paid search often goes hand-in-hand.
After completing your audit, our expert SEO team has a much better idea of what an ongoing campaign will need to consist of to be a successful endeavor. We will work to determine the “low hanging fruit”, or changes that can be made to the website easily that we know will boost rankings quickly. Identifying these areas will allow for your campaign to have success sooner than later, which helps you prove a positive return on your marketing investment in a shorter time frame. A certain task may require website design or web development services, which we also offer in-house or can coordinate with your current website development team. Our developers are versed in SEO best practices so that all code written is SEO friendly.
As we continue with the campaign, we will develop and continue to refine a customized SEO plan that focuses on your goals, needs, and more based on what is driving results for your business. Each campaign is unique, so we do not have set plans or strategies for each client, although we have proven techniques that have worked for past clients. Talk with our team today to learn more.
