Law Firm SEO Services - Search Marketing for Attorneys & Lawyers

By leveraging law firm SEO services for your legal business, you can outrank your competition organically in Google and increase inbound leads directly from your website. While traditional marketing tactics and word-of-mouth reputations may have been enough to drive new customers to the law firms of the 20th century, today’s lawyers face 21st century challenges as it pertains to client acquisition making SEO for lawyers necessary.

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Page #1 Google rankings delivered
Years an SEO focused agency

Our 18+ years of experience providing legal SEO & related services make us a top provider of law firm SEO services.

Your law firms potential customers use search engines like Google to find the services your business offers. Whether potential new clients are searching for “lawyer near me” or “how to get out of a speeding ticket,” it’s critical that your law business is represented in the search engine for all relevant keywords to your business. Rest assured, the majority of law firms that outrank your website are doing so with aggressive digital marketing strategies like SEO. If you want your law business to thrive, you must have a plan in place to drive new business via search engines. Many law firm websites are merely more than a place for existing customers to find information about your practice but do little when it comes to new client acquisition. We’ll develop a targeted keyword list, optimize your website for those keywords, build out additional content to engage potential searchers, and move your law firm’s website to the top of the SERPs (search engine results pages).

Law Firm SEO Services Award
#1 Legal SEO Agency
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Best Law Firm SEO Agencies
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SEO Strategies For Law Firms

Proven SEO Strategies for Attorneys & Law Firms

We offer extensive experience in the legal SEO vertical, with experience optimizing for law firms at both the local and national levels. We'll put our experience to work for you and combine our prior knowledge of what works with the latest changes to search engine algorithms.
Attorneys Local SEO

We're Experts in Local SEO For Attorneys-At-Law, Lawyers & Law Firms

Whether you're a recent law school grad interested in starting a new practice or an established law firm looking to expand your business, OuterBox knows what it takes to succeed in the legal industry. Most of the law firms we have worked on target at the local level and thus benefit from Local SEO strategies. Looking to rank nationally and compete with the big law firms? We can handle that, too!

Law Firm SEO Services Reporting

Law Firm SEO Metrics & Monthly Reporting

OuterBox is a data-driven SEO provider. We'll track website behavior and essential metrics and KPI for your business to measure the success of your legal SEO campaign with OuterBox. We'll focus on increasing target keyword rankings, organic traffic, leads, and ultimately conversions in the form of new clients for your law firm.

Advantages of Working with A Reputable Law Firm SEO Company

It’s well known that SEO can be an extremely viable source of new traffic and customers to your website. We’ve worked with dozens of independent attorneys and law firms in our 18+ year history as an SEO agency. While we focus on developing a custom approach for your legal business, we’ll leverage our experience and expertise to develop a data-driven approach.

One of the first steps in any successful SEO campaign is to determine the geographic region that you want to rank. Once we’ve established this, we’ll analyze how competitive this market is, audit your existing website, and send you a detailed SEO proposal on what it will take to get there. Most of the law firms we’ve worked with tend to focus at the local level utilizing what are known as Local SEO services, but we’ve also worked with the larger, nationally-known law firms as well. If you wish to compete nationally, it certainly takes more resources but is definitely in our wheelhouse!

Select a Topic Below to Learn More About Our Law Firm SEO Services

Get Your Free Law Firm SEO Estimate

We understand your website is unique and we will develop a custom SEO marketing proposal for your law firm. Fill out the form below and we’ll get back to you with a custom pricing estimate. Or, if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.

Quote Request - SEO

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    • Your SEO Needs
      • Have you been working with another SEO company?
      • Do you have specific goals and numbers you want to achieve?
    • Your Contact Information
    • *Providing a phone number will allow us to easily contact you regarding questions we may have about your SEO goals.

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Law Firm SEO Services FAQS

What is law firm SEO?

Law firm SEO is the practice of using strategic techniques and optimizations to increase a law firm’s website visibility and ranking on search engines, such as Google and Bing. It’s like the personal stylist for your online presence, helping you to stand out and attract more potential clients.

Why is law firm SEO important?

With the vast majority of people turning to the internet to find what they’re looking for, having a strong online presence is crucial for any business, including law firms. Law firm SEO is important because it helps to increase the visibility of your website on search engines, making it easier for potential clients to find you when searching for legal services. For example, “law firm near me” is searched more than 7,000 times per month.

What are some of the techniques used in law firm SEO services?

Law firm SEO involves a range of techniques, including keyword research, website optimization, content creation, backlink building, and ongoing monitoring and analysis. It’s like a toolbox of strategies and techniques, all aimed at helping your website rank higher and attract more organic traffic.

Can law firm SEO really help my business grow?

Absolutely! Law firm SEO is a proven way to increase your website’s visibility and attract more organic traffic, which in turn can lead to more leads and clients for your business. Just like a well-designed and eye-catching store front can attract more customers, a well-optimized law firm website can attract more potential clients.

How long does it take to see results from law firm SEO?

The time it takes to see results from law firm SEO can vary depending on several factors, such as the competitiveness of your legal practice and the amount of optimization work that has been done. However, with a dedicated and ongoing effort, you can expect to see results within a few months to a year.

Is law firm SEO worth the investment?

Law firm SEO is an investment in your online presence and long-term success. It helps you to stand out from the competition and attract more potential clients, which can lead to increased leads and sales for your business. With the majority of people turning to the internet to find what they’re looking for, having a strong online presence is crucial for any business, including law firms and can help you build a sustainable lead source for years to come.

Legal SEO Experience

OuterBox has worked with attorneys and law firms practicing in a many fields of law:

  • Civil Rights
  • Corporate and Securities
  • Criminal
  • Education
  • Employment and Labor
  • Environment and Natural Resources
  • Family and Juvenile
  • Health
  • Immigration
  • Intellectual Property
  • International
  • Real Estate (more about our Real Estate SEO services)
  • Sports and Entertainment
  • Tax

As An Expert SEO Provider in the Legal SEO Vertical, Our Law Firm SEO Services Include:

  • Local SEO (for legal businesses targeting a smaller geographic area or region)
  • National SEO (for established law firms looking to compete nationally in Google)
  • Keyword Research, Keyword List Development
  • On-Page Optimization
  • Content Development
  • Link and Citation Building
  • Converison Rate Optimization
  • Technical Optimizations (site speed, Schema structured data, etc.)
  • Competitor Research and Analysis
  • Google My Business Management
  • Social Media Management (Facebook, etc.)
  • Google Ads Management (formerly AdWords)
  • & much more

Why Does Your Law Firm Need SEO?

  • Increase organic visibility and drive potential clients directly to your website, without paid advertising.
  • SEO, unliked PPC or other paid advertising channels, has a compounding effect. When done “the right way” without spammy, black-hat SEO tactics, SEO work done on your law firm’s website will continue to pay dividends for months and years.
  • The majority of your potential customers begin their search for an attorney on Google.
  • Competing law firms at the top of Google are most likely leveraging SEO, and you should too if you wish to compete.