SEO For Law Firms

If potential clients are looking to hire a law firm and you’re not being found at the top of Google, leveraging our law firm SEO services will help your firm rank at the top of search and increase leads directly from your website. While traditional marketing tactics and word-of-mouth reputations may have been enough to drive new customers to the law firms of the 20th century, today’s lawyers face 21st century challenges as it pertains to client acquisition making SEO for lawyers necessary.

Proven law firm SEO methods
Localized SEO to place your law firm in Google Maps
In-house SEO team of 240+ with Google certifications

Get Your SEO Proposal & FREE Strategy Blueprint Google SEO Services Audit

Our 20+ years of experience providing legal SEO & related services make us a top provider of law firm SEO services.

Your law firms potential customers use search engines like Google to find the services your business offers. Whether potential new clients are searching for “lawyer near me” or “how to get out of a speeding ticket,” it’s critical that your law business is represented in the search engine for all relevant keywords to your business. Rest assured, the majority of law firms that outrank your website are doing so with aggressive digital marketing strategies like SEO. If you want your law business to thrive, you must have a plan in place to drive new business via search engines. Many law firm websites are merely more than a place for existing customers to find information about your practice but do little when it comes to new client acquisition. We’ll develop a targeted keyword list, optimize your website for those keywords, build out additional content to engage potential searchers, and move your law firm’s website to the top of the SERPs (search engine results pages).

Seeking transformative organic search outcomes for your law firm website? We employ tried-and-true methods to amplify your natural traffic and boost online leads.

Proven SEO Strategies for Attorneys & Law Firms

We offer extensive experience in the legal SEO vertical, with experience optimizing for law firms at both the local and national levels. We'll put our experience to work for you and combine our prior knowledge of what works with the latest changes to search engine algorithms.

We're Experts in Local SEO For Attorneys-At-Law, Lawyers & Law Firms

Whether you're a recent law school grad interested in starting a new practice or an established law firm looking to expand your business, OuterBox knows what it takes to succeed in the legal industry. Most of the law firms we have worked on target at the local level and thus benefit from Local SEO strategies. Looking to rank nationally and compete with the big law firms? We can handle that, too!

Law Firm SEO Metrics & Monthly Reporting

OuterBox is a data-driven SEO provider. We'll track website behavior and essential metrics and KPI for your business to measure the success of your legal SEO campaign with OuterBox. We'll focus on increasing target keyword rankings, organic traffic, leads, and ultimately conversions in the form of new clients for your law firm.

Why Work With a Reputable Law Firm SEO Company?

When it comes to navigating the SEO landscape for law firms, having the right guide makes all the difference. Opting for an agency with extensive experience in the legal sphere is akin to hiring a seasoned attorney for a complex case. They bring invaluable insight, specialized knowledge, and a deep understanding of the intricacies that set legal SEO apart. Here’s why collaborating with a proficient law firm SEO agency is paramount:

Expertise in Legal Industry: Reputable SEO firms specializing in law firms understand the unique challenges and opportunities within the legal industry. They are familiar with legal terminology, practice areas, and the specific needs of law firms. The way your SEO strategy is developed will be based on this expertise, allowing you to achieve results much quicker.
Targeted Traffic: An expert law firm SEO agency can help you attract potential clients who are actively searching for legal services online. This ensures that the traffic coming to your website is highly relevant, increasing the likelihood of conversion to a qualified lead.
Compliance with Ethical Guidelines: Law firms have specific ethical guidelines and regulations that they must adhere to in their advertising and online presence. A reputable SEO company with experience in the legal field will be well-versed in these guidelines and ensure that your online marketing efforts comply with them, especially when executing a content strategy.
Customized Strategies: They will tailor their SEO strategies to align with your specific practice areas, geographic location, and target audience. This level of customization is crucial for effective marketing in the legal industry.
Long-Term Success: Reputable SEO companies focus on sustainable, long-term strategies rather than short-term gains. They aim to build a strong online presence for your law firm that will continue to generate leads and clients over time.
Stay Updated with Industry Trends: SEO is an ever-evolving field. Reputable firms stay updated with the latest trends, algorithms, and best practices to ensure that your website remains competitive in search engine rankings.
Track Record of Success: A reputable SEO company will have a track record of successfully helping law firms improve their online visibility and attract more clients. They should be able to provide case studies or references to demonstrate their expertise.
Transparent Reporting: They should provide regular, transparent reports on the progress of your SEO campaigns. This allows you to track the effectiveness of their strategies and understand the return on investment (ROI).
Focus on User Experience: A good SEO strategy not only improves search engine rankings but also enhances the user experience on your website. This includes factors like page load speed, mobile-friendliness, and easy navigation, which contribute to higher conversion rates.
Time and Resource Savings: Outsourcing your SEO efforts to a reputable firm allows you to focus on what you do best – practicing law. It saves you time and resources that would otherwise be spent on trying to navigate the complexities of SEO on your own.
Adaptability to Algorithm Changes: Search engine algorithms are constantly changing. A reputable SEO company will be equipped to adapt your strategy to these changes, ensuring that your website maintains its visibility in search results.

Get Your Law Firm SEO Estimate

We understand your website is unique and we will develop a custom SEO marketing proposal for your law firm. Fill out the form below and we’ll get back to you with a custom pricing estimate. Or, if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.

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Law Firm SEO Services FAQS

What is law firm SEO?

Law firm SEO is the practice of using strategic techniques and optimizations to increase a law firm’s website visibility and ranking on search engines, such as Google and Bing. It’s like the personal stylist for your online presence, helping you to stand out and attract more potential clients.

Why is law firm SEO important?

With the vast majority of people turning to the internet to find what they’re looking for, having a strong online presence is crucial for any business, including law firms. Law firm SEO is important because it helps to increase the visibility of your website on search engines, making it easier for potential clients to find you when searching for legal services. For example, “law firm near me” is searched more than 7,000 times per month.

What are some of the techniques used in law firm SEO services?

Law firm SEO involves a range of techniques, including keyword research, website optimization, content creation, backlink building, and ongoing monitoring and analysis. It’s like a toolbox of strategies and techniques, all aimed at helping your website rank higher and attract more organic traffic.

Can law firm SEO really help my business grow?

Absolutely! Law firm SEO is a proven way to increase your website’s visibility and attract more organic traffic, which in turn can lead to more leads and clients for your business. Just like a well-designed and eye-catching store front can attract more customers, a well-optimized law firm website can attract more potential clients.

How long does it take to see results from law firm SEO?

The time it takes to see results from law firm SEO can vary depending on several factors, such as the competitiveness of your legal practice and the amount of optimization work that has been done. However, with a dedicated and ongoing effort, you can expect to see organic search results within a few months to a year.

Is law firm SEO worth the investment?

Law firm SEO is an investment in your online presence and long-term success. It helps you to stand out from the competition and attract more potential clients, which can lead to increased leads and sales for your business. With the majority of people turning to the internet to find what they’re looking for, having a strong online presence is crucial for any business, including law firms and can help you build a sustainable lead source for years to come.