Web Design & Website Development Services

Need a performance-driven web design company with 18+ years of experience? Our professional website design services increase website leads and salescrushing your competition.

  • Custom designed & developed websites
  • SEO optimized for top Google rankings
  • An in-house team of web designers, developers, & marketing pros
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Let our web design professionals make your website project a success

At OuterBox, we’re an award-winning professional web design company that focuses on lead generation and eCommerce website design services to grow your business online. Our expert team of in-house web designers, website developers, project managers, and search marketing strategists use the latest website design technology to create actionable results. We’re skilled in web development across all popular CMS platforms including WordPress, Shopify, Magento, and many others. No matter the type of website you need, the OuterBox team will take your online image to the next level.

Custom Website Design

Custom Website Design Services

Need a custom web design and development company? At OuterBox, we don't use templates. Our web designers create custom graphics and layouts to match your brand, goals, and turn visitors into leads and sales.
eCommerce Website Sales

The Ultimate eCommerce Experts

We've been the leading eCommerce agency since 2004, developing hundreds of eCommerce websites and thousands of custom features. If you're looking for an eCommerce site that performs, look no further.
eCommerce Website Search Marketing

Easily Manage Your Website Content

Having an easy to use custom content management system is the key to managing your day-to-day data. Whether your project calls for WordPress or a custom CMS, we'll build your website in a way that's easy to manage for all users.

Get a Free Website Design Estimate

We help businesses unlock their potential through results-driven website design, development, and online marketing services. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.

Want to get the ball rolling quicker? Call 1-866-647-9218.

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From Start-Ups to Fortune 500 Companies, Our Clients Are Succeeding Online
  • ABB
  • Atlas Oil
  • Epicor
  • JEGS
  • K2
  • Lethal Performance
  • Matco Tools
  • Rocky Boots
  • Tronair
  • UH

Need Custom Enterprise-Level Website Design Services?

From simple, informational websites to complex, data-rich applications and eCommerce stores, OuterBox has the technical skills and creative chops to match. We’ll work with your team to understand your goals and provide custom solutions. We’re located in the USA, do not outsource overseas, and are proud to deliver superior customer service through our dedicated internal team. Our web design projects can range anywhere from $10,000 to $500,000+. If you have a large website development project, talk with our professionals and we’ll provide a free consultation.

Discuss your website design needs with OuterBox

We're WordPress Website Design Experts

WordPress is the most widely used content management system (CMS), powering more than 30% of all websites on the internet and over 60% of all websites that use a content management system. With a large number of available plug-ins and an easy-to-use administration, it’s not surprising WordPress is so popular. Many clients come to us already familiar with WordPress, so using it to power their website only makes sense, when applicable. Our WordPress website design services deliver a powerful website that’s aligned with your branding and business goals.

The first step we take with any new client is to determine which platform is best for your project. While WordPress is often a great fit, it’s not always the best option. We’ll walk you through the pros and cons of each possible CMS platform, helping you to make an informed decision. For example, if you’re looking for a powerful online store, using Shopify, or another eCommerce-specific platform might be best. WordPress does offer these capabilities through WooCommerce but also has limitations for enterprise businesses.

The most important factor when building a WordPress website is developing the site in a way that’s easy to manage. There are great WordPress websites and some that are very difficult to manage due to poor planning, development, and overuse of plug-ins. At OuterBox, we’re WordPress experts, meaning we have experienced WordPress developers in-house to create a WordPress website that’s both fast on the front-end and easy to manage on the back-end. Our WordPress websites land top scores with Google Core Web Vitals and produce conversion rates far above industry averages.

WordPress Website Design Example

We're Website Design & Web Development Experts Across All Major Platforms

We're eCommerce Website Design Pros

Online sales are booming as US consumers will spend over $930 billion on eCommerce websites this year, up 18% year-over-year. Although this seems like an extremely high number, it’s still only 15% of total retail sales, meaning online sales still have a huge growth curve. While modern business and upstarts have made the transition, many traditional businesses have yet to do so, especially in the B2B space. At OuterBox, our website design services help to move your business forward, giving you the website technology needed to sell basic products online or complex custom services. We also specialize in ERP integrations, API data integrations, and other services needed for enterprise-level businesses. We’ve been development experts since 2004, so if you’re in the market for a new website, look no further. Give our website design team a call today.

Website Design Company Example Website
Website Design & Web Development Case Studies

Want to know more about the website development projects we’ve worked on?
Over the last 18+ years, we’ve designed and developed hundreds of websites – growing leads and sales month-over-month.

Atlas Oil Website Case Study
Atlas Oil

Atlas Oil came to OuterBox in need of a modern look for their industrial brand. Along with the new look, came custom development and functionality, creating capabilities to order and schedule oil deliveries online. Atlas Oil increased website conversions by more than 700% and boosted organic traffic 147%.

K2 Website Design Case Study
K2 Awards

A complete redesign, the K2 project included a custom product builder, product configuration tools, and custom ERP integration. The new website increased the conversion rate by more than 25% and helped propel revenue by over 130%.

Boat & RV eCommerce Website Example
Boat & RV Accessories

Through a website redesign and eCommerce SEO campaign, Boat and RV has grown significantly over the last 3 years. Online revenue has increased by 659%, shattering previous sales records.

A&C Plastic eCommerce Web Design Project
A&C Plastics

With a simple brochure website, A&C Plastics knew it was time to break into online sales. Partnering with OuterBox, A&C launched a a new website and tackled first-page Google rankings. With a thorough a digital marketing strategy, organic traffic increased over 550% with online transactions up more than 300%.

professional website examples

As an industry-leading web design company, we offer the following services:

  • Custom website design

    Our web designers know each website has unique design needs. We’ll design a site that matches your goals and brand guidelines. Every website OuterBox creates is a product of our proprietary creative design processes, designed to ensure your website is unique, visually appealing, and articulate. A website that reflects your brand and conveys your messaging effectively will engage your visitors, converting a larger percentage into customers.

  • Website wireframe creation and planning

    We begin each web design project by creating an architecture for the website through a wireframe design process. You’ll work hand-in-hand with our creative digital marketing team to be sure we’ve thought through all website elements needed for success.

  • Competitor research

    Understanding your competition is an important part of beating them online. We’ll help you understand what’s working for them and create a plan to perform even better than they are.

  • Front-end HTML / CSS development

    Not only will we take you through a creative design process, but we have the in-house front-end development team to code all your HTML, CSS, and Javascript, bringing your website to life on all devices.

  • Back-end website development

    Whether you need completely custom functionality, data imports, or a CMS implementation, our back-end development team and programmers are ready for the challenge. And the major plus? They are in-house, in the USA.

  • SEO friendly web design coding & ongoing SEO plans

    OuterBox is a year-over-year SEO award winner and industry leader. We build all of our SEO knowledge into our websites, setting you up for a successful SEO campaign post-launch. Need first-page Google rankings to drive traffic to your website? Combine our ongoing SEO plans with your professional website to make the most of your online potential.

  • Conversion focused design

    New visitors are great, but leads and sales are even better! Our conversion-focused design and marketing places an emphasis on your CTA’s (calls to action). Whether you’re looking for visitors to call or fill out an online form, we’ll design a website that performs.

  • Website copywriting and content strategy

    To take your website to the next level, we offer website copywriting services. Compelling content will boost conversions, engage visitors and give your website an edge over your competition. For ongoing content, our content team is ready to develop a content plan and help you implement the strategy.

  • CMS installation and setup

    From WordPress to advanced eCommerce CMS platforms, we’re CMS implementation experts and can guide your business in the right direction. We’re also experienced in CMS customizations and data integrations.

  • & much more

How Investing in a High-End Website Helps Your Business

There’s a big difference between a professional website and lower-cost services, but how do professional website design services really impact your business? We all know it when we see it – a website that we land on and quickly hit the back button. A high-end website will not only be built to engage visitors but have a major impact on your search engine rankings, conversion rate, and more.

Website Design Services

Let’s review the main benefits of a professional website:

Engage Your Visitors & Increase Your Conversion Rate

Depending on your industry, the average conversion rate falls between 2-5%. Your conversion rate is the percentage of website visitors that convert into a lead or sale. Typical conversions include filling out an online form, visiting a store in-person, calling for a quote, or completing the checkout process. But did you know the top-performing websites’ average conversion rate is above 5%? If your website is built to be a top performer, you can double your business. If you want to maximize each visitor that comes to your website, developing a high-end website with engaging graphics and unique features is a must. Not only will your website stand out, decreasing your bounce rate, but you’ll be presenting your business in the most professional way possible. Remember, your website is the face of your business and the first impression for most of your potential customers. A website is a long-term investment, an asset you’ll have for years, and should be your best marketing tool and sales representative every single day.

Ranking at the top of Search Engines with SEO-Friendly Website Development

There are more than 5.6 billion searches on Google every day, so it goes without saying, being at the top of Google and other major search engines when your products and services are searched is a must if you want to grow your business. Did you know the top 3 organic results on Google get 75% of the clicks? This means if you’re not at the top, you’re losing out on a massive amount of potential customers. So, how do website design services impact your search engines rankings? SEO-friendly website development is an absolute must and one of the main factors often overlooked when heading into a website design project. During the design and development of your website, designers and coders are setting the foundation for how your website works and how it’s presented to the search engines. If they code pages incorrectly or don’t optimize the layout for search, no matter what you do in the future, or how much content you create, you’ll be penalized for poor site structure. The great part about working with OuterBox is we’re not only a web design company but also one of the nation’s leading SEO agencies. When we’re building a website our SEO team is involved from the beginning, making sure your website is built correctly. Our SEOs check all code, are involved in content creation and are heavily involved post-launch ensuring your website is being seen by Google in an optimal way.

SEO friendly website design services

Setting Up All of Your Marketing Channels for Success

No matter what marketing channel you’re using, offline advertising or digital marketing, you’re often driving people to your website. If your website isn’t the absolute best it can be, you’re ROAS (return on advertising spend) is lower across all channels. Your website needs to act as the main conversion funnel, turning your interested consumers into buyers. A great website will help you to maximize and see success across all of your advertising methods, allowing you to reinvest into growth.

How Much Do Website Design Services Cost?

Pricing a website design project is similar to pricing a home build. It comes down to how big the project is, what features you want, and how long it’ll take to do the job. The average website with OuterBox ranges between $10,000 – $50,000, but can exceed $100,000+ for large projects. Below are some of the main items that impact pricing:

  • Number of pages
  • Design styles (basic/clean, advanced/animations)
  • Amount of copywriting needed
  • eCommerce functionality
  • Platforms / CMS chosen
  • Data integrations / API integrations
  • SEO needs (more work needed during website redesigns)

Why Work With OuterBox For Your New Website

For 17+ years we’ve been the go-to website design company, launching hundreds of websites across all industries. Our in-house team of 80+, all here in the U.S., makes us a reliable choice knowing you’ll have outstanding customer support. From initial planning all the way through ongoing website maintenance, we’ll have your back, creating a long-term relationship focused on growing your business.

OuterBox Website Design Company

Web Design Services FAQs

Will Our Website Be Custom?

At OuterBox, we start each website design project with a blank white screen, meaning we don’t use templates or pre-made designs. Our creative director will take you through a creative process, understanding your brand identify, visual goals, and reviewing competitors. We’ll provide you with multiple mock-ups and design revisions to land on a graphic design you’re 100% satisfied with.

How Can I Drive Visitors to My Website?

We will not only design your website, we will market your website using SEO, paid search, social media, and utilize other digital marketing services.

All websites we develop are built with search engine optimization as a top priority. This means your website will be designed and coded SEO-friendly, set up for potential customers to find your website via search engines.

We can also work with you to create a paid search marketing campaign to drive traffic to your website instantly. For more information view our Google Ads management services page.

Watch the video above to learn more about web design, SEO, and how they work together during a development project. We’re here to be your full service digital marketing agency!

Will My Website Work on Mobile Devices and Tablets?

Yes, using responsive website design we create an optimized design and layout to display on all devices, no matter what the resolution or screen size. This means your website layout will be optimized on a phone, tablet, and desktop computer, and the user experience will be tailored to the device. A device optimized website user experience leads to increased conversions, leads, and sales.

What Is the Web Design Process?

Our team will guide you through the process of building a new website and work with you hand-in-hand during development. If you’d like to talk to your web designer or programmer, you can. With OuterBox you’re not handed over to a project manager who works with an outside team – you’ll receive a personal experience.

We begin by taking you through the creative process, designing the website to look exactly the way you want. From there our web developers program the website, bringing it to life.

We’ll then work through content population and data population, loading in your products, pages, and other key elements. The final step is quality assurance where our team runs through each piece of functionality on the website.

Once the website has launched, we’ll deliver expert marketing services such as SEO and content marketing to bring new visitors and customers to your website each day.

To learn even more about our process, talk to an OuterBox representative or read about our web design process.

How Long Does Website Development Take?

As a top web development company, we’ll provide realistic timelines – not timelines just to close the sale. Though website development times vary, we’ll agree on a schedule and stick to it.

In fact, project deadlines are written into every OuterBox proposal. Our average timeline to build a new website  ranges from 2-6 months.

For a timeline estimate for your project, simply request a free estimate.

Where Is OuterBox Located?

OuterBox is located in Akron, Ohio, 30 minutes from Cleveland, Ohio. We serve clients nationwide and are located 15 minutes from Akron / Canton Airport. If you’d like to schedule a trip to meet with us, we’ll be happy to assist you with travel arrangements.

Why Should I Choose OuterBox as My Web Design Company?

We’ve won multiple awards for best web design company over our 17+ years in business. Not only that, we’ve been rated the #1 SEO agency by DesignRush, Clutch, SEMfirms, TopSEOs, and many others. The best web design companies are experienced in launching complex websites and have a team to handle all of your requests. With our team of 90+ in-house team members, we offer all of the web design services you’ll need to now and in the future.

How Can We Begin?

Let’s talk! You can either fill out our website design estimate or give us a call at 1-866-647-9218. Let us know when you are ready to get started or would like more information. We’ll take it from there.

5 Star Rated Company

OuterBox is rated 4.8 / 5 average from 867 reviews on FeaturedCustomers & Clutch

When Is It Time To Redesign Your Website? 11 Signs Your Website Needs Updated

Justin Smith, CEO

When Is It Time To Redesign Your Website

It is hard to admit that your website is ugly or isn’t performing, But chances are if you’re reading this article you’re thinking it may be time to redesign your website.

Your digital baby, if you will, took hours of thought and development, you labored over color choices and photos, either paid exorbitant amounts of money to a designer, or slogged your way through books and webpages to do it yourself and all of it was fairly exhaustive.

The thought of starting this process over again can be daunting to anyone. However, having a website that misses the mark with visitors is not only a poor decision in regards to the aesthetic quality of your site but also is a poor decision in terms of conversion rate opportunities and overall ROI.

Pulling the trigger on a redesign is no easy process. However, if your site is not showing year-over-year growth then chances are that you are long overdue for an overhaul. The goal of any eCommerce website is to convert visitors into customers and if your site design and/or structure is a barrier in that, it needs to be fixed. Identifying the problems that hinder your site from being conducive to conversion and visitor engagement is an important step in the right direction. Much of this can be done by just deciding what isn’t working with your site and finding strategies for making it work and work well with your audience. Below are a few reasons why a redesign should become a priority for your company’s web presence and some negative effects you could face by not taking action now. If any of these statements are true about your site, consider a redesign to recapture your audience and remain relevant in today’s vast world of the internet.

Your Website Has a High Bounce Rate

If your website has a high bounce rate, it’s probably time to update it. Available to view in Google Analytics, bounce rate is the percentage of visitors that only visit a single page on your website during their session. While bounce rates vary, the average is about 40 to 55 percent, meaning that 40 to 55 out of every 100 website visitors only visit a single page during their session.

A high bounce rate usually indicates a poor user experience. If a visitor doesn’t have a positive experience when navigating and using your website, he or she may leave without visiting another page, causing your site’s bounce rate to increase.

Website That Needs Redesigned

Your Core Web Vitals Are Failing & It Loads Slow

Run your website through a speed tester like tools.pingdom.com or gtmetrix.com to see how quickly it loads. If it’s longer than three seconds, you should update your site to speed it up. One study found that nearly half of visitors abandon websites that don’t load in three seconds or less, while a separate study found that every additional second to a website’s load time resulted in 7 percent fewer conversions.

Google has also rolled our Core Web Vitals in Google Search Console that rates your website and scores each page. Google has incorporated these scores into their algorithm, so if you have bad scores it could be negatively impacting your search engine rankings. If your website can’t be found, it’s useless.

Redesign Your Website That Has Poor Page Experience

In the image above you’ll see before the website redesign Google Page Experience graded 0% of the URLs as “Good”. After the redesign, 88% of the URLs are “Good”. We also offer Google Core Web Vitals optimization services that can be performed at times without a site redesign.

Your Website Lacks Basic On-Page SEO

To rank your website on Google, Bing and other search engines for relevant queries, including your business’s brand name, you must perform on-page search engine optimization (SEO). Each page, for example, should have a unique title tag describing the page’s main focus. The title tag is an HTML element that’s displayed in browser tabs when the page is opened, but they are also used by search engines to create listings. You can customize the way your website is displayed on Google and Bing by creating unique title tags.

Other basic on-page SEO signals to look for when assessing your business’s website include:

  • Unique meta descriptions
  • A single H1 tag on each page consisting of the page’s title tag
  • Page URLs formatted with relevant keywords
  • Internal links to other pages
  • Images optimized with a relevant file name and alt text attribute

Your Website Content Is Out Of Date

Without fresh content, your website will struggle to attract and retain visitors. A study conducted by HubSpot found that businesses that created 16 new pages of content per month attracted more than three times the amount of traffic as businesses that created zero to four new pages of content per month.

Fresh content increases your site’s exposure in the search results, improves the overall quality of your site, and it compels visitors to return. To take advantage of these benefits, update your site by publishing three to four new pages of high-quality content per week.

It's Not Secured With HTTPS

The rise of online privacy breaches has led internet users to choose and use websites more cautiously than in the past. If a visitor doesn’t believe your website is secure, he or she may leave to ensure that their private information isn’t stolen or leaked.

To make visitors feel safe, your website should use the Hypertext Transfer Protocol Secure (HTTPS). A type of encrypted network communication protocol, HTTPS scrambles data transmitted to and from your website to prevent unauthorized users from reading it. Using HTTPS will also give your site a secure padlock icon when viewed in the Chrome browser, whereas using HTTP will result in a “Not Secure” label.

It's Doesn't Function Properly on Mobile Devices

Statistics show that three in five of all internet users who visit a website do so from a mobile device. If your website doesn’t function properly on mobile devices, however, these users may abandon it.

You can update your website with a responsive design to make it compatible with mobile devices. Responsive design uses proportional units of measurement, rather than fixed, to achieve a dynamic layout that automatically adapts to the device on which it’s viewed.

Your Website Is Difficult to Navigate

From search rankings and bounce rate to conversions and user satisfaction, navigation can affect nearly every aspect of your website’s performance. When visiting your website for the first time, users should be able to easily find specific content. If it’s difficult or confusing to navigate, visitors won’t stay long, nor will they engage with your business.

Place yourself in the shoes of a typical visitor to your website and try to find a specific type of content by clicking navigation links. If you’re unable to easily find the content within just a few clicks of your mouse, or taps on your mobile device, update your site by improving its navigation.

It Contains Dead Links

Also known as broken links, dead links are detrimental to a website’s user experience. They look like ordinary links, but as both their names suggest, they don’t send visitors to the intended page when clicked. Rather, dead links send visitors to a 404 error page, which often results in them leaving the site.

The good news is that you don’t have to manually click every link on your website to see if they work. Just enter your website’s URL at brokenlinkcheck.com, and it will reveal whether it contains dead links. If you discover dead links, either remove them or modify them with the correct target URL.

It Doesn't Match Your Brand

If your website doesn’t match your brand, you need to update it. From the logo and header to the font and formatting, every element on your website must reflect your business’s brand. Otherwise, visitors won’t remember your business and what it offers.

Giving your website a complete makeover with a new brand-focused design is time-consuming, but it’s essential to creating a unique identity for your business. As visitors encounter your website, they’ll see brand elements, which they’ll subconsciously associate with your business.

It's Uses an Ineffective CTA

Your website should have a call to action (CTA) that tells visitors the next step they should take to engage with your business, and you should monitor the performance of this CTA to determine whether it needs adjusting.

Pay attention to the percentage of users who click your website’s CTA. Known as click-through rate (CTR), it reflects how well your CTA can grab visitors’ attention and compel them to click the linked text or image. If your CTA has a low CTR, 3 percent or less for most types of websites, update your website by experimenting with a different CTA. Changing the shape, color, text or placement of a CTA can all affect its performance.

A website is a powerful marketing tool that can help you connect with your business’s audience and nurture them into customers, but you need to update it regularly. If you notice any of the signs listed here, log in to your website and make the necessary changes. It will allow you to build a stronger and more effective online presence for your business.

Too Much Technical Troubleshooting

There is a major problem when instead of providing better customer support you spend time troubleshooting and serving as technical support. If you spend more time fixing technical aspects your site than you do optimizing it then it’s time to start looking into new hosting options, content management systems, shopping cart programs, or even the entire framework and navigation of your site. It can be exhaustive to continually have to look into error messages and field emails asking why a certain feature of your site doesn’t work as intuitively as it should. Also, if scalability was not a priority the first time you designed your site, then you might be having problems in the future with finding ways and places to put important product and company information. If your site does not have the ability to grow with content and pages then chances are that your profits and sales don’t have a favorable chance to grow either.

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