Shopify SEO Experts & Search Marketing Services for Shopify Stores

For over 17 years at OuterBox, we’ve been SEO experts focusing on Shopify SEO services that drive higher rankings, traffic and sales. Our dedication to eCommerce search marketing allows us to use proven techniques and SEO strategies that will move the needle for your online store. We look forward to discussing your marketing goals!

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With a full in-house team of SEOs, designers and developers, we're industry leading Shopify SEO experts for a reason.
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OuterBox has proven SEO strategies that optimize Shopify websites. We know what's worked for other clients and we'll do the same for you.
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For over 10 years we've worked with Shopify, so you'll be in great hands working with our expert SEO team.
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Determining what type of SEO campaign you need can be difficult. We'll answer any questions, just contact us.
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We Deliver Long-Term Sustainable SEO Traffic & Sales Growth To Your Shopify Store

Shopify SEO Company Results

* Actual Shopify Client Results & Data – 314% Shopify Organic Search Traffic Increase

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At OuterBox we help Shopify websites rank page #1 and reach their true potential online. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.

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A Shopify SEO Expert Must Include the Following Shopify SEO Services:

  • Custom Shopify SEO strategy
  • Code review and optimization
  • eCommerce keyword research
  • Shopify speed optimization
  • Ongoing content strategy
  • Internal link building
  • External link building campaign
  • Product optimization
  • Category Optimization
  • URL optimization & updates
  • Robust monthly SEO reports
  • Conversion rate optimization
  • & much more
Important Shopify SEO Services

Shopify SEO FAQS

How much do Shopify SEO services cost?

The cost of SEO depends on what keywords you’re looking to rank for and how well you currently rank. Since Shopify is an eCommerce online store platform, most clients on Shopify are looking to rank nationally or internationally and sell their products globally. SEO pricing and plans can range anywhere from $1,000 to $10,000+ a month depending on the level of SEO effort. When you’re at the top of the search results in Google or other search engines, your Shopify sales will grow exponentially. If you want to get started on a campaign, we can provide a free SEO audit and proposal.

How do you do SEO on Shopify websites?

SEO for Shopify consists of making your website better. Better for users, better for the Google robots. What is better? Better are category and product pages that are easily understood, coded correctly, have the proper SEO elements in the right places – creating authoritative pages. At OuterBox we have proven methods for eCommerce SEO and will apply these to your Shopify website, making it not only rank higher but convert better, too.

How do I find a reputable Shopify SEO company?

The first thing to look for is how well the SEO company ranks itself. If you search “Shopify SEO company” or “Shopify SEO experts,” where do they show up? Also, make sure any SEO agency you work with is located in the USA and does not outsource their work. Bad SEO services can lead to major website problems and it’s important to work with an agency that understands how valuable your website and search rankings are. At OuterBox, we’re rated one of the best SEO companies each year and have been in business, delivering top search rankings, since 2004. Shopify also has a directory of Shopify SEO Experts.

How long does it take to rank #1 on Google?

When you begin an SEO campaign on your Shopify website having clear and realistic expectations is a must. If you have a website that has been around, has some domain authority, and already has decent search rankings (meaning some keywords on page one, many on pages two and three of Google) you can expect results from optimization within 30-90 days. If you have a newer website or even a brand new Shopify website, it can take up to a year to really gain traction. Our experts can review your website and where you currently stand to provide proper expectations.

What are the challenges with SEO on a Shopify website?

Shopify has some quirks when it comes to SEO. One of the most famous issues comes with technical SEO and on-page SEO, such as URL structure in that every category page falls under /collections/. While this isn’t ideal for SEO purposes, it also isn’t a total deal-breaker unless you just can’t stand having “collections” in all of your URLs. Shopify filters also create duplicate content issues, but those issues are easily handled by an SEO familiar with Shopify. We wrote a great article titled Shopify SEO Issues & Common Problems that goes more in-depth on issues and also how to fix them.

Also, as with any SEO campaign, it’s important to check your conversion rates and calls-to-action. Driving new traffic to the website is great, but it’s important to convert the visitors into Shopify store sales.

How do I know if SEO is working for our business?

When determining if SEO is working the best way to look at it is using a three-step process. 1) Have the keywords I most care about increased in rankings. Are they more visible to someone looking for my products than they were before I started my SEO campaign? 2) Am I getting more traffic to my website. Utilizing a tool such as Google Analytics makes this easy to evaluate. 3) Have my online sales gone up? Also, more specifically, have they good up via the organic channel. In Google Analytics you can easily filter eCommerce sales by channel and see all sales that came directly from organic search.

How do we choose the keywords we should rank for?

Building your keyword list is a collaborative process in which we do keyword research and you provide keywords you feel are most valuable. When starting a campaign you know more about your business than any agency does, so it’s important to give your input. If you don’t speak up, a keyword important to you may miss your final keyword list. In the end, the keyword list should contain all of the important keywords and also how many times each keyword or phrase is searched per month. The search volume will help to determine which keyword may be most valuable to your business if you were to rank page #1 or overall #1 for that keyword or phrase.

Why should I work with an SEO agency that specifically understands eCommerce?

SEO on an eCommerce website is very different. Dealing with hundreds of categories and products demands unique strategies and expertise in dynamic optimization – tasks SEO companies inexperienced in eCommerce SEO fall short on. When hiring an SEO company to handle your Shopify store be sure to get references and examples of other Shopify websites and eCommerce businesses. If an agency is highly experienced in eCommerce they’ll be able to leverage their past knowledge to make your campaign more successful in a shorter amount of time. Be sure the company has a primary SEO focus and that they are not mainly a PR agency or social media expert.

Another big part of SEO is dealing with search engine algorithm changes as they roll out. An experienced eCommerce agency will be well equipped to deal with the changes and continue to drive up sales revenue through high-ranking search terms.

How does content development work within SEO?

Creating new blog content and articles is an important page of an ongoing SEO campaign. Creating content and performing page optimization will allow you to target new keywords that you may currently not have pages to target. Whenever creating new article content, we’ll consider search intent and the conversion rate of the traffic. Our goal is to drive traffic that turns into sales, not just general website traffic.

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How Do You Choose The Best Shopify SEO Company?

Justin Smith, CEO

Choosing the right SEO services provider to increase relevant organic traffic to your Shopify store is no easy task. The decision you make will have significant consequences for both your SEO success and your business bank account.

If you choose the wrong company, you can actually see a decline in organic traffic or conversions and could incur long-term damage. On the flip side, choosing the right company can cause a significant increase in traffic in conversions in as little as a few months.

So what do you do?

This disparity in the quality and effectiveness of SEO services from agency to agency is why some business owners will tell you SEO is a scam. In contrast, many others will say investing in SEO was the best marketing decision they ever made. It all comes down to working with an established SEO company that knows what they’re doing and isn’t selling results.

While SEO isn’t a perfect fit for every business or industry, every eCommerce store should have an active SEO strategy. Whether B2B, B2C, or something in between, your target audience is searching for your products on search engines like Google whether you realize it or not.

So, now that you understand the importance of choosing the right SEO company to optimize your Shopify store, let’s discuss what to look for and how to best evaluate potential SEO agencies when making your decision.


Beware of Shady SEO Shopify Companies!

Beware of SEO agencies that guarantee you first page rankings or try to overwhelm you with industry jargon or act like you need the Rosetta Stone to discuss SEO. Any company that acts like they have a top-secret way to decipher Google’s algorithm or some other unique advantage is likely trying to scam you.

There are also “black-hat” SEO companies that try to trick or manipulate Google’s algorithm but can cause more long-term damage than short-term gains.

A reputable, established SEO agency will want to operate as an extension of your company. While there are many technical aspects of SEO, you shouldn’t need any expert knowledge to have a conversation about SEO with a salesperson at an SEO agency


What to watch for in an SEO company:

  • Companies that “guarantee rankings.”
  • New companies with little background knowledge or history
  • Salespeople that try to overwhelm you with industry jargon
  • Companies without case studies, testimonials, or positive reviews.

Identify Your Goals Internally

Before hiring an SEO agency to work on your Shopify store, it’s best to have some specific goals in mind. If you are only looking to “increase organic traffic” or “get more sales,” SEO can get you there. However, by having more specific goals in mind, like “we want to increase organic revenue by 50% in 2021compared to 2020,” you will find that you will be taken more seriously by the companies you solicit. More importantly, the SEO company will know right away what your expectations and goals are, and then develop a custom quote for the amount and types of SEO services the agency expects it will take to realize those goals.

Perhaps your main goal with SEO is to drive more traffic to one or two products. Maybe your goal is to drive more leads to an informational piece of content on your blog. Perhaps you are open to suggestions and would like to lean on an SEO agency to develop new strategies and marketing initiatives for the future. The right Shopify SEO agency will have no problem helping you realize those goals, so be transparent with your goals and needs early in the process. Once goals and terms are defined, your agency’s goal is to get your store to the top of the search results.


Ask the SEO Agency About Their Websites Rankings

One of our best selling points at OuterBox is that many of our SEO clients find us by searching for an SEO company in Google. Since these SEO agency-type keywords are incredibly competitive, it’s pretty obvious that we know what we’re doing when it comes to SEO if you take a look at some of OuterBox site’s rankings.

When speaking to potential SEO agencies, ask what keywords they rank for with their agency website. If you are working with an SEO agency that has no organic traffic or authority with their company site, that can be a huge red flag that they don’t know what they’re doing.

The Best Shopify SEO Company


Look for eCommerce SEO and Shopify SEO Experience

Look for a Shopify SEO services provider that has experience with eCommerce SEO campaigns. While SEO for eCommerce is similar to other types of SEO, there’s much more at stake when every visitor to your site is a potential customer. With eCommerce websites and SEO, thorough keyword research is needed to identify keywords with eCommerce intent that will also convert once they arrive at your store. Content marketing is also critical for eCommerce stores, but many SEO agencies fall short when it comes time to leverage SEO to bolster a larger content marketing plan.

It’s also vital that you work with an SEO company that understands Shopify and can work with the platform. Shopify is designed to be easy to use for everyday people, but making certain SEO changes often requires the help of a Shopify developer. One huge advantage of working with OuterBox is that we are a full-service eCommerce agency with developers working hand-in-hand with our SEO team. If you have your own Shopify developers, we can work with them as needed. If you don’t, we have everything you need right here in-house to make our SEO visions a reality.


Communication is Key

Established and reputable SEO companies will provide weekly or monthly reports that include all of the pertinent data and KPI regarding your SEO campaign. If your team had time to analyze web metrics and KPI, you likely wouldn’t be hiring an SEO company, to begin with. It is typically your SEO agency’s job to analyze this data and use it to develop ongoing strategies, not yours. The best SEO companies will keep you up-to-date on the latest KPI and stats regarding your campaign while continuously bringing new ideas and strategies to the table based on real, actionable data and insights.

You need to work with an established SEO agency that you trust to provide you with unbiased data regarding their results. This goes back to our earlier point about identifying your goals before hiring an SEO agency. Once you know your business goals with SEO, it will be easier to identify a company that understands those goals.

Exceptional communication is one of our core business philosophies at OuterBox. When you work with OuterBox, you will have access to monthly, dynamic SEO reports that highlight exactly what work was done on your website, what results, and what our plans are for the future. With Shopify SEO stores, the true KPI that matters most organic traffic and organic revenue. We are a results-oriented team that takes pride in what we do.

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