For over 17 years at OuterBox, we’ve been SEO experts focusing on Shopify SEO services that drive higher rankings, traffic and sales. Our dedication to eCommerce search marketing allows us to use proven techniques and SEO strategies that will move the needle for your online store. We look forward to discussing your marketing goals!
The cost of SEO depends on what keywords you’re looking to rank for and how well you currently rank. Since Shopify is an eCommerce online store platform, most clients on Shopify are looking to rank nationally or internationally and sell their products globally. SEO pricing and plans can range anywhere from $1,000 to $10,000+ a month depending on the level of SEO effort. When you’re at the top of the search results in Google or other search engines, your Shopify sales will grow exponentially. If you want to get started on a campaign, we can provide a free SEO audit and proposal.
SEO for Shopify consists of making your website better. Better for users, better for the Google robots. What is better? Better category and product pages that are easily understood, coded correctly, have the proper SEO elements in the right places – creating authoritative pages. At OuterBox we have proven methods for eCommerce SEO and will apply these to your Shopify website, making it not only rank higher but convert better, too.
The first thing to look for is how well the SEO company ranks itself. If you search “Shopify SEO company” or “Shopify SEO experts,” where do they show up? Also, make sure any SEO agency you work with is located in the USA and does not outsource their work. Bad SEO services can lead to major website problems and it’s important to work with an agency that understands how valuable your website and search rankings are. At OuterBox, we’re rated one of the best SEO companies each year and have been in business, delivering top search rankings, since 2004. Shopify also has a directory of Shopify SEO Experts.
When you begin an SEO campaign on your Shopify website having clear and realistic expectations is a must. If you have a website that has been around, has some domain authority, and already has decent search rankings (meaning some keywords on page one, many on pages two and three of Google) you can expect results from optimization within 30-90 days. If you have a newer website or even a brand new Shopify website, it can take up to a year to really gain traction. Our experts can review your website and where you currently stand to provide proper expectations.
Shopify has some quirks when it comes to SEO. One of the most famous issues comes with technical SEO and on-page SEO, such as URL structure in that every category page falls under /collections/. While this isn’t ideal for SEO purposes, it also isn’t a total deal-breaker unless you just can’t stand having “collections” in all of your URLs. Shopify filters also create duplicate content issues, but those issues are easily handled by an SEO familiar with Shopify. We wrote a great article titled Shopify SEO Issues & Common Problems that goes more in-depth on issues and also how to fix them.
Also, as with any SEO campaign, it’s important to check your conversion rates and calls-to-action. Driving new traffic to the website is great, but it’s important to convert the visitors into Shopify store sales.
When determining if SEO is working the best way to look at it is using a three-step process. 1) Have the keywords I most care about increased in rankings. Are they more visible to someone looking for my products than they were before I started my SEO campaign? 2) Am I getting more traffic to my website. Utilizing a tool such as Google Analytics makes this easy to evaluate. 3) Have my online sales gone up? Also, more specifically, have they gone up via the organic channel. In Google Analytics you can easily filter eCommerce sales by channel and see all sales that came directly from organic search.
Building your keyword list is a collaborative process in which we do keyword research and you provide keywords you feel are most valuable. When starting a campaign you know more about your business than any agency does, so it’s important to give your input. If you don’t speak up, a keyword important to you may miss your final keyword list. In the end, the keyword list should contain all of the important keywords and also how many times each keyword or phrase is searched per month. The search volume will help to determine which keyword may be most valuable to your business if you were to rank page #1 or overall #1 for that keyword or phrase.
SEO on an eCommerce website is very different. Dealing with hundreds of categories and products demands unique strategies and expertise in dynamic optimization – tasks SEO companies inexperienced in eCommerce SEO fall short on. When hiring an SEO company to handle your Shopify store be sure to get references and examples of other Shopify websites and eCommerce businesses. If an agency is highly experienced in eCommerce they’ll be able to leverage their past knowledge to make your campaign more successful in a shorter amount of time. Be sure the company has a primary SEO focus and that they are not mainly a PR agency or social media expert.
Another big part of SEO is dealing with search engine algorithm changes as they roll out. An experienced eCommerce agency will be well equipped to deal with the changes and continue to drive up sales revenue through high-ranking search terms.
Creating new blog content and articles is an important part of an ongoing SEO campaign. Creating content and performing page optimizations will allow you to target new keywords that you may currently not have pages to target. Whenever creating new article content, we’ll consider search intent and the conversion rate of the traffic. Our goal is to drive traffic that turns into sales, not just general website traffic.
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