We’ll land page #1 rankings & grow your eCommerce website’s organic traffic – by an average of more than 273%.
OuterBox SEO strategies are custom-built to meet the unique needs of our clients. We know that your business is unique and doesn’t fit into an “SEO package”. To deliver proven results, we take evidence-backed strategies and tailor them to your website.
First, we evaluate your organic visibility, existing keyword rankings, and search engine marketing goals. After analyzing your industry’s competitiveness and desired keywords, OuterBox determines exactly what it will take to achieve those goals. Once we’ve developed a high-level strategy, we begin to implement that strategy. We create monthly reports that include all of your website’s key metrics (conversions, sales, traffic, rankings) and provide a detailed account of all of the work done on your SEO campaign.
You’ll always know what we’re working on and why we’re doing it. Transparency is key.
Our eCommerce SEO strategies have been refined year-over-year since 2004. We track all client website changes, data points, and keyword movements to continuously learn which strategies are working the best to position our clients at the top of the SERPs (Search Engine Results Page). We take targeted SEO strategies we’ve used for similar websites and apply them to your campaign – eliminating the guesswork. We don’t learn on the job; rather, we leverage previous experience to prove ROI and deliver results.
A website visitor that never converts into a paying customer never impacts your bottom line. At OuterBox, we’re focused on driving qualified organic traffic via eCommerce SEO services and convert qualified visitors into customers and/or leads. By focusing on the right keywords (major keywords, long-tail keywords, and medium-tail keywords) and making the appropriate website tweaks, changes, and technical improvements, we’ll help you grow your customer base month-over-month. We measure the success of your eCommerce SEO campaign by monitoring improvements to organic traffic, organic conversions, and keyword rankings. Our conversion-focused campaigns allow our team to develop multiple iterations of landing pages, headlines, and other essential elements, to boost dwell time and increase customer purchases.
Our goal is to lower your overall advertising costs while delivering the most organic traffic and sales possible. In 2020, our SEO campaigns delivered a cost per visit 1/5 the cost of paid search marketing.
Understanding the ins and outs of eCommerce SEO allows us to develop proven eCommerce search marketing strategies that will help your homepage, category pages, and product pages outrank your competitors. Since 2004, we’ve worked with hundreds of eCommerce clients, solidifying our reputation as online retail marketing experts. In other words, you can rest assured you’re in good hands. From developing extensive content pieces (such as eCommerce buying guides) to the basics of title and meta tags, all of the work done on your campaign will support the improvement of your KPI’s (key performance indicators) and increase online orders each day.
We understand your business is unique, and we’ll develop a personalized plan and approach for you. Fill out the form below, and we’ll get back to you with a custom pricing estimate. Or, if you’d like to discuss your needs over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.
Through our SEO reporting platform, your business will have the ability to view interactive monthly SEO reports that highlight statistics, tasks completed, and upcoming tasks planned. You’ll even get to see which OuterBox team members were involved in completing each task. No longer will you be left in the dark wondering what’s happening with your SEO campaign or what the plan is for the future.
Enjoy password-protected access to custom-generated monthly reports that highlight meaningful KPI metrics, including organic traffic, visitor behavior, and conversions. Our eCommerce clients receive detailed analyses of organic revenue and other eCommerce-focused KPI. Our team can be further customize reports to your unique analytical needs.
Each month, you’ll know what services our SEO team has provided, the tasks accomplished, and which OuterBox team members were involved. Completed work is documented for future reference, even years after completion.
Whether you’re a busy eCommerce store or a large corporation looking to improve lead generation, view our SEO team as an extension of your company. If you have questions, your SEO team is always a quick phone call or email away. We proactively schedule calls at least once per month to review our progress and make sure you know everything that has happened since our last communication.
We provide focused SEO services with your business goals and daily operations in mind. Since eCommerce SEO services vary significantly from lead generation SEO services, strategies vary widely between websites. At the end of each month, we review the plan for the upcoming month’s strategy. Staying on the same page as our clients is a top priority and critical to our success.
Compile a list of highly-searched keywords based on search volume to target by utilizing our comprehensive keyword tools and SEO industry knowledge.
We’ll perform a complete review of your eCommerce website code, provide suggestions for image optimization, speed, and technical on-page SEO elements.
A deep-dive audit of the complete website, including content, backlink profile and more will be performed.
Our team will optimize current content and plan ongoing development of new relevant content.
Proper linking of content from one page to another within your website is essential. We’ll develop quality content that internet users want to link to will prove be to be a successful link building campaign, driving natural backlinks. This includes cross linking between categories, products, blog posts and more.
We’ll implement modifications to the website to improve your eCommerce conversion rate and overall website usability. Advanced AB is performed using multiple conversion optimization platforms and software.
Our content strategist will help you build great content that other websites want to link to.
A detailed monthly report of all tasks completed and eCommerce SEO metrics is delivered to you each month.
These days not being on the first page of Google for your most important keywords isn’t an option. It’s mandatory. Think of it this way: A website is essentially an interactive multimedia advertisement for your business. Before that advertisement can be effective, you have to send it out. By implementing SEO strategies and tactics on your website, you make it easy for web surfers to find your site and see what your business has to offer. An outstanding website is great to have, but potential customers must be able to find it easily! Learn more about how search engines and SEO work:
Google also has an article on How Search Algorithms Work
Your eCommerce website is much different than a typical website. You have a web of content from informational pages to products and categories. Optimizing each of these sections and connecting them together in a logical way (i.e., one that “pleases” search engine algorithms) is extremely important for the success of any eCommerce SEO campaign. With hundreds of eCommerce search marketing clients, we have the ability to look at what has worked for them and apply the same strategies to your website. Don’t fall for an SEO company that will be learning how to optimize your online store “on the fly” while on the job.
There are many ways we work to boost your organic rankings. First, we must research your market to develop an appropriate marketing strategy. We work to find the best keywords for your business and use these keywords in the sections of your website most viewed by search engines. We also build the infrastructure of your website in a way that helps search engines easily detect and list all of your pages. We’ll also work with you to create web partners. Relevant websites that link back to your website bring your site’s credibility up. For more information, contact us for a free estimate.
There are a wide variety of factors that play into the amount of time it will take for your search engine rankings and traffic to improve. Those factors include the competitiveness of your industry, how long your site has existed, and where you currently rank. For example, if you are on page 5 we will work to move you to page 1, but through this process, you will go from page 5, to page 3 and eventually to page 1. As we make progress, traffic does not always increase until we hit the 1st or 2nd page. Remember, most search engine users do not go past page 2.
OuterBox will perform an audit and determine how long it will take to boost your rankings significantly.
SEO, short for Search Engine Optimization, is the process of moving your website up in the organic search results for your target keywords. “Organic results’ refers to the websites that Google displays because Google algorithmically determines they are the best websites for a given search query. These are not to be confused with paid ads. PPC, short for Pay Per Click, is the process of buying paid ads or search engine results. When you search a keyword or phrase on Google, you will see a listing that says “Ad” next to them. These are PPC ads and are not organic listings. Each time those ads are clicked, the website owner pays a fee that is determined based on a bidding price model. We can help you to determine which advertising solutions, SEO or PPC, may be best for your business based on your long-term and short-term goals. We typically advise that your business should leverage both SEO & PPC, as these strategies are effective independently but can be even more effective when part of a larger, cohesive digital marketing strategy
While we are located in Akron, Ohio, we provide professional SEO services to companies of all sizes all over the USA. We also work with many companies in Ohio, specifically providing SEO services in Cleveland, Columbus, and Canton.
Yes, we’re experienced in working with all of the major platforms such as Magento, Onveos, WordPress, BigCommerce, Shopify, WooCommerce, and more. Contact us to see if we’ve worked with the platform you’re on. Also, OuterBox keeps a pulse on the best SEO companies, and we will not hesitate to refer you to another company if we feel they may be a better fit for your platform.
Let’s discuss YOUR needs. You can fill out our free estimate form by clicking here or give us a call at 1-866-647-9218. We’ll explain our SEO services and give you more information based on your type of business, your website, and your goals. Remember, each SEO campaign is customized for your website goals and developed to meet your expectations.
When optimizing an eCommerce website, well-optimized product pages are critical to success. Depending on your industry, different tactics and eCommerce SEO strategies will apply. For example, many manufacturers or part dealers drive organic search traffic by ranking for SKU numbers and part numbers, while in other industries, part numbers may not be commonly searched. We will work to first identify which keywords we need to target for your product pages, then implement a strategy that matches. We also utilize dynamic optimization tactics that can make changes on all product pages at once, allowing us to ‘SEO’ hundreds or thousands of product pages simultaneously. The end goal is to drive customers from the product page to checkout as quickly as possible.