eCommerce SEO Services & Search Marketing Agency

If you’re not appearing on page #1 for your most important keywords, let our eCommerce SEO services grow your organic traffic – by more than 273% on average. For over 20+ years at OuterBox, we’ve been an eCommerce SEO agency that drives higher rankings, traffic and online sales.

  • Proven eCommerce SEO strategies that drive sales
  • Weekly meetings & detailed real-time reporting
  • In-house SEO team of 125+ with Google certifications

With an in-house team of SEOs, content writers, developers and designers, we're the #1 eCommerce SEO agency for a reason.

Marketing your eCommerce website through SEO (search engine optimization) is just as important as the way your website looks and functions. SEO, when done correctly, has a significant positive impact on organic search visibility and online sales. With that being said, it’s important to choose a professional SEO agency that understands the nuances of search engine algorithms and is experienced in providing tangible results.

Need game-changing SEO results for your eCommerce website? Over the last 20+ years, we’ve managed hundreds of eCommerce SEO campaigns, growing online sales month-over-month and can do the same for you.

eCommerce SEO Services Award
#1 eCommerce SEO Agency
5-Star eCommerce SEO Agency
Best eCommerce SEO Agencies
Best eCommerce SEO Award
Ecommerce sales driven SEO campaigns

eCommerce SEO Services

OuterBox is nationally recognized as the #1 rated eCommerce SEO company on the planet by Forbes, Clutch, Neil Patel & more. With hundreds of eCommerce focused clients, we know the ins and outs of eCommerce SEO campaigns and strategies better than anyone.
eCommerce SEO Strategies

Proven eCommerce Strategies

OuterBox tracks the latest SEO trends so that you don't have to. We combine this knowledge with the experience gained from working with our other clients, allowing us to implement proven strategies on your website. OuterBox makes informed decisions while our competitors make educated guesses. Which sounds better to you?
SEO Reporting

Transparent Real-Time SEO Reporting

OuterBox clients love the ability to view interactive reports that highlight key statistics, tasks completed, content created, and upcoming tasks planned. You'll even know which OuterBox team member completed the job. When it comes to your SEO campaign, never be left in the dark.

We're an Experienced eCommerce SEO Agency That Works With the Most Popular Online Store Platforms

Get Your eCommerce SEO Estimate

In just 30-60 minutes, we’ll show you how we land page #1 rankings for your website. In our meeting, we’ll discuss your specific goals and reveal proven eCommerce SEO strategies that match your website structure, brand, and industry. We’ll show you exactly what we’ll do, how much it’ll cost, and how our SEO services will crush your competitors.

Need an expert now? Call 1-866-647-9218.

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Our eCommerce SEO Clients Rank #1

Want to see real eCommerce SEO results? Over the last 20+ years our company has managed hundreds of eCommerce SEO campaigns, growing online sales month-over-month.

eCommerce SEO Rankings
Lethal Performance Auto Parts

Lethal Performance, a performance auto parts dealer, has grown organic traffic by more than 500% and online revenue by more than 700%.

eCommerce SEO Ranking Increase
USA's #1 Horse Supplies Retailer

With rankings bottoming out, turning around organic traffic was a must. Not only did we regain rankings, we took them to new all-time highs, driving over $7 million in organic revenue in 2021.

eCommerce SEO for Online Retailer
B2C Accessories Retailer

As a growing accessories brand, stepping up SEO was a priority. Within a 6 month period organic traffic increased more than 400%, topping over 300,000 monthly visitors.

eCommerce SEO B2C Client
Warehouse Lighting - B2B

Looking to hit all time sale highs, Warehouse Lighting chose OuterBox to take rankings to the next level. Organic traffic increased by more than 250% in one year, landing more than 10,000 new keywords on page one of Google.

It’s time to 2x-5x your website traffic! Call us at 1-866-647-9218 or click the button above.

From Start-Ups To Fortune 500 Companies, Our Clients Are Succeeding Online
  • Hunter
  • ABB
  • Epicor
  • JEGS
  • Embrace
  • Sur la Table
  • Lethal Performance
  • GolfBalls
  • Atlas Oil
  • Lowes
  • RepairClinic
  • Rocky Boots
  • UH
  • DripDrop
  • Tronair
  • Corsa
  • Crayola
  • Matco Tools
  • Versare
  • FishUSA
  • Aspen
  • AON
  • PepBoys
  • UroTuning

Learn More About Our eCommerce SEO Services

We're the Last eCommerce SEO Agency You'll Ever Need

Through our SEO reporting platform, your business will have the ability to view interactive monthly SEO reports that highlight statistics, tasks completed, and upcoming tasks planned. You’ll even see which SEO strategists, content writers, SEO consultants, and OuterBox team members were involved in completing each task. No longer will you be left in the dark wondering what’s happening with your SEO campaign or what the plan is for the future.

Easy to read eCommerce SEO reports and lead generation reports

Enjoy password-protected access to custom-generated monthly reports that highlight meaningful KPI metrics, including organic traffic, visitor behavior, and conversions. Our eCommerce clients receive detailed analyses of organic revenue and other eCommerce-focused KPIs. Our team can further customize reports to your unique analytical needs.

Detailed SEO task reporting

Each month, you’ll know what services our SEO team has provided, the tasks accomplished, and which OuterBox team members were involved. Completed work is documented for future reference, even years after completion.

Our SEO team is always available

Whether you’re a busy eCommerce store or a large corporation looking to improve lead generation, view our SEO team as an extension of your company. If you have questions, your SEO team is always a quick phone call or email away. We proactively schedule calls at least once per month to review our progress and make sure you know everything that has happened since our last communication.

Planning next month’s search marketing strategies

We provide focused SEO services with your business goals and daily operations in mind. Since eCommerce SEO services vary significantly from lead generation SEO services, strategies vary widely between websites. At the end of each month, we review the plan for the upcoming month’s strategy. Staying on the same page as our clients is a top priority and critical to our success.

eCommerce SEO services reporting dashboard

Shopify eCommerce SEO Services

Shopify is the most popular eCommerce platform with more than 3,600,000 live websites, powering online stores across the globe. As an eCommerce SEO agency, we work with Shopify every day and are a leading Shopify SEO expert. From code modifications and template optimizations to creating top-performing content, our SEO strategists know Shopify inside and out. We provide Shopify website development services in-house, allowing us to not only make recommendations but also complete implementations.

When you’re hiring an SEO company, it’s important to choose an agency experienced in the platform your website uses. The last thing you want is someone learning on the job. At OuterBox, we have proven SEO strategies for Shopify websites, meaning tried and true methods of landing a Shopify website at the top of Google for major keywords. We’ve worked with hundreds of Shopify brands and look forward to showing you how we can increase your online sales through organic search.

Shopify eCommerce SEO

eCommerce SEO for WooCommerce Websites

WooCommerce is one of the most used WordPress plug-ins, turning a WordPress website into a full eCommerce platform. Generally used for eCommerce websites with a smaller product catalog, WooCommerce is perfect for anyone who is familiar with WordPress and wants to stay on their platform. As WooCommerce and WordPress SEO experts, our goal is to use our eCommerce SEO expertise to move your site up in the search engines, landing top of page one results. Our WooCommerce team has both the SEO skills and website design expertise to fully optimize your site as quickly as possible.

As Google has put an emphasis on site speed, we’ve leveraged our WordPress knowledge to optimize websites for Google Core Web Vitals, often landing scores between 90-100. We’ll not only optimize your content, title tags, and on-page SEO elements for your most important keywords but make your website a top-notch user experience for each visitor.

eCommerce SEO for WooCommerce Websites

Magento SEO Pros

Magento is one of the most widely used open-source PHP-based eCommerce platforms, powering over 180,000 live websites. With that being said, we’ve been providing Magento SEO services since the company launched in 2007. With PHP developers on staff, we have the skills to make technical updates or provide development consulting to your Magento development team. We also know Magento’s administration, allowing us to quickly implement new content, content modifications, and tag modifications such as titles, H1s, and Metas.






eCommerce SEO for Magento

eCommerce SEO Experts Across All Platforms

The reality is, since 2004 we’ve worked with almost every eCommerce shopping cart platform imaginable. We’ve also worked in almost every industry possible allowing us to leverage our experience in both B2B and B2B SEO campaigns. You can be sure our team of more than 90 in-house experts will create an SEO strategy to crush your competition, sending your organic traffic through the roof!

The list of eCommerce platforms we’re experienced in optimizing includes:

  • Shopify
  • Magento
  • WordPress
  • WooCommerce
  • NetSuite
  • NopCommerce
  • BigCommerce
  • Umbraco
  • Unilog
  • Volusion
  • Drupal
  • Celerant
  • & More
eCommerce Shopping Cart Logos

SEO Tips for Ranking Your eCommerce Website at the Top of Google

Here are some tips to increase online sales and rank your eCommerce business at the top of Google and other search engines.

  • Keyword Research for Product Pages: Understanding what keywords your customers are using when they search for products is crucial. Take time to research the keywords for each product and use them in your product descriptions, titles, and meta descriptions. Long-tail keywords can often bring in high-quality traffic as they’re more specific and usually have less competition and higher quality traffic will results in above-average conversion rate. If you already have product pages live, use Google Search Console to review the terms that are driving impressions for your product page and optimize the page for these terms.
  • Optimize Product Descriptions: Avoid using the manufacturer’s generic description for the products. Write unique, keyword-rich product descriptions to improve search engine visibility and differentiate your site from the competition. These unique descriptions also provide added value for the customers, offering more detail and context about the product. Unique content is an important part of Google EEAT score (Experience, Expertise, Authoritativeness, and Trustworthiness).
  • Use Schema Markup: Schema markup helps search engines understand the content on your website better, which can lead to richer search results. Implementing product schema, for example, can allow you to show ratings, prices, and availability directly in the search results.
  • Improve Site Speed: Website loading speed is a crucial factor in both SEO and user experience. A slow site can lead to higher bounce rates. Optimize your images, leverage browser caching, and minimize the use of heavy scripts where possible to speed up your site.
  • Mobile Optimization: Ensure your eCommerce site is fully optimized for mobile. With more people now shopping from their mobile devices, a mobile-friendly site is a must. Not only will this improve the user experience, but it will also boost your SEO, as mobile-friendliness is a ranking factor.
  • Optimize Images: Product images should not only be high-quality but also SEO-friendly. Use descriptive file names and ALT tags with relevant keywords. Compress images to reduce their size and thus, improve page loading speed.
  • Use User Reviews to Your Advantage: Customer reviews can help improve your SEO. Encourage your customers to leave reviews on your products. The unique content in reviews can make product pages more dynamic and give you more chances to rank for long-tail keywords.
  • Site Structure and Navigation: An intuitive, easy-to-follow site structure can improve the user experience and make it easier for search engines to crawl your website. Ideally, any product should be accessible within three clicks from the homepage.
  • Create Valuable Content: Regularly publish high-quality, relevant content to your eCommerce site. This could be in the form of blog posts, articles, buying guides, how-to videos, etc., centered around your products or related topics. This will help you rank for more keywords, attract backlinks, and provide value to your customers.

What’s included in eCommerce SEO Services?

OuterBox develops highly successful eCommerce SEO campaigns, regardless of your online stores platform. As an eCommerce-focused agency our clients benefit from our in-house team and wealth of knowledge in placing eCommerce websites at the top of Google and other major search engines for very competitive keywords.

  • Custom eCommerce SEO Strategy

    Compile a list of highly-searched keywords based on search volume to target in your SEO campaign. Our keywords lists are created by utilizing our comprehensive keyword tools and SEO industry knowledge.

  • Technical Website Analysis

    We’ll perform a complete review of your eCommerce website and code looking for SEO issues such as duplicate titles, missing ALT tags, 404 errors, and other technical on-page SEO elements.

  • eCommerce Keyword Research

    Compile a list of highly-searched keywords based on search volume to target by utilizing our comprehensive keyword tools and SEO industry knowledge.

  • eCommerce Website Speed Optimization

    Optimizing the speed of your eCommerce website is an important part of your SEO campaign. We’ll make sure your website provides a positive user experience while receiving high Core Web Vital scores in Google Search Console.

  • Complete eCommerce SEO Audit

    A deep-dive audit of the complete website, including content, backlink profile and more will be performed.

  • eCommerce Content Strategy

    Our team will optimize current content and plan the ongoing development of new relevant content. Through research we’ll create an ongoing content calendar, aligning your team and ours.

  • Internal Link Building

    Proper linking of content from one page to another within your website is essential. We’ll develop quality content that internet users want to link to that will prove to be a successful link building campaign, driving natural backlinks. This includes cross-linking between categories, products, blog posts, and more.

  • Category Optimization

    Category pages are usually the top drivers of organic traffic for eCommerce websites. Using proven category page optimization methods, we’ll set up your categories for organic success.

  • Product Page Optimization

    When customers are searching for a specific product it’s imperative you’re found. While individual product keywords have lower search volumes, they deliver much higher conversion rates.

  • Conversion Optimization (CRO)

    We’ll implement modifications to the website to improve your eCommerce conversion rate and overall website usability. Advanced AB is performed using multiple conversion optimization platforms and software.

  • External Link Building

    Our content strategist will help you build great content that other websites want to link to.

  • SEO Reporting & eCommerce Focused Stats

    A detailed monthly report of all tasks completed and eCommerce SEO metrics is delivered to you each month.

eCommerce SEO FAQS

What are eCommerce SEO services?

Ecommerce SEO services are a set of practices, techniques and strategies aimed at optimizing an eCommerce website to improve its visibility and ranking on search engines such as Google, thereby driving more organic traffic and increasing online sales and revenue. This is done by optimizing various elements of the website, such as the website structure, content, keywords, images, and meta descriptions, to make it more search engine friendly and appealing to potential customers.

Why is search engine optimization (SEO) important?

If you own an eCommerce website, being on the first page of Google for your most important keywords isn’t an option – It’s mandatory.

Think of it this way: A website is essentially an interactive multimedia advertisement for your business. Before that advertisement can be effective, you have to send it out. By implementing SEO strategies and tactics on your website, you make it easy for web surfers to find your site and see what your business has to offer. An outstanding website is great to have, but potential customers must be able to find it easily! Learn more about how search engines and SEO work:

Google also has an article on How Search Algorithms Work

Can you help improve my website speed and Google Core Web Vitals?

Absolutely! The speed of your website, along with general site usability, is becoming a major ranking factor. With the rollout of Google Core Web Vitals, Google shows your speed and usability scores via Google Search Console. Our SEO’s and developers will optimize your site to score at a high level, boosting organic rankings, conversion rate, and overall user experience. Want to know more? Learn about Core Web Vitals Optimization.

Why do I need an eCommerce SEO expert?

Your eCommerce website is much different than a typical website. You have a web of content from informational pages to products and categories. Optimizing each of these sections and connecting them together in a logical way (i.e., one that “pleases” search engine algorithms) is extremely important for the success of any eCommerce SEO campaign. With hundreds of eCommerce search marketing clients, we have the ability to look at what has worked for them and apply the same strategies to your website. Don’t fall for an SEO company that will be learning how to optimize your online store “on the fly” while on the job.

How does OuterBox perform search engine optimization?

There are many ways we work to boost your organic rankings. First, we must research your market to develop an appropriate eCommerce SEO strategy. We work to find the best keywords for your business and use these keywords in the sections of your website most viewed by search engines. We also build the infrastructure of your website in a way that helps search engines easily detect and list all of your pages. We’ll also work with you to create web partners. Relevant websites that link back to your website bring your site’s credibility up. For more information, contact us for a free estimate.

Can ecommerce SEO services improve my website’s ranking overnight?

No, ecommerce SEO services cannot improve your website’s ranking overnight. SEO is a gradual process that requires consistent effort and optimization over time. It may take several months to see significant results.

There are a wide variety of factors that play into the amount of time it will take for your search engine rankings and traffic to improve. Those factors include the competitiveness of your industry, how long your site has existed, and where you currently rank. For example, if you are on page 5 we will work to move you to page 1, but through this process, you will go from page 5, to page 3 and eventually to page 1. As we make progress, traffic typically doesn’t increase until we hit the first page of the search results.

OuterBox will perform an audit and determine how long it will take to boost your rankings significantly.

What is the difference between SEO and PPC (pay per click) advertising?

SEO, short for Search Engine Optimization, is the process of moving your website up in the organic search results for your target keywords. “Organic results” refers to the websites that Google displays because Google algorithmically determines they are the best websites for a given search query. These are not to be confused with paid ads. PPC, short for Pay Per Click, is the process of buying paid ads or search engine results. When you search a keyword or phrase on Google, you will see a listing that says “Ad” next to them. These are PPC ads and are not organic listings. Each time those ads are clicked, the website owner pays a fee that is determined based on a bidding price model. We can help you to determine which advertising solutions, SEO or PPC, may be best for your business based on your long-term and short-term goals. We typically advise that your business should leverage both SEO & PPC, as these strategies are effective independently but can be even more effective when part of a larger, cohesive digital marketing strategy

Does OuterBox work with all major CMS platforms and eCommerce shopping carts?

Yes, we’re experienced in working with all of the major platforms and are experts in Magento SEO, WordPress, BigCommerce, Shopify SEO, WooCommerce, and more. Contact us to see if we’ve worked with the platform you’re on. Also, OuterBox keeps a pulse on the best SEO companies, and we will not hesitate to refer you to another company if we feel they may be a better fit for your platform.

How can we begin a search engine optimization campaign for my website?

Let’s discuss YOUR needs. You can fill out our free estimate form by clicking here or give us a call at 1-866-647-9218. We’ll explain our SEO services and give you more information based on your type of business, your website, and your goals. Remember, each SEO campaign is customized for your website goals and developed to meet your expectations.

How do you do eCommerce SEO for product pages?

When optimizing an eCommerce website, well-optimized product pages are critical to success. Depending on your industry, different tactics and eCommerce SEO strategies will apply. For example, many manufacturers or part dealers drive organic search traffic by ranking for SKU numbers and part numbers, while in other industries, part numbers may not be commonly searched. We will work to first identify which keywords we need to target for your product pages, then implement a strategy that matches. We also utilize dynamic optimization tactics that can make changes on all product pages at once, allowing us to ‘SEO’ hundreds or thousands of product pages simultaneously. The end goal is to drive customers from the product page to checkout as quickly as possible.

How much do ecommerce SEO services cost?

The cost of ecommerce SEO services can vary depending on the services you need and the size of the website. Some companies offer packages starting at a few hundred dollars (usually small agencies or agencies outsourcing overseas), while experienced agencies typically charge between $2,500 – $20,000+ per month.

What factors determine the success of an SEO campaign?

The success of an eCommerce SEO campaign depends on various factors, including the quality of the website to begin with, the age of the website, the competitiveness of the market, the size of the website, the brand authority, and the target audience. The more competitive the market, the more effort and resources required for optimization.

It’s time to 2x-5x your website traffic.

We’ll provide you with a detailed SEO strategy blueprint, outlining your websites biggest SEO challenges and solutions to fix them.

5 Star Rated Company

OuterBox is rated 4.8 / 5 average from 867 reviews on FeaturedCustomers & Clutch