eCommerce SEO Services: Rank Higher, Sell More

Ecommerce SEO services are a set of practices, techniques and strategies aimed at optimizing an eCommerce website to improve its visibility and ranking on search engines such as Google, thereby driving more organic traffic and increasing online sales and revenue. This is done by optimizing various elements of the website, such as the website structure, content, keywords, images, and meta descriptions, to make it more search engine friendly and appealing to potential customers.

If you own an eCommerce website, being on the first page of Google for your most important keywords isn’t an option – It’s mandatory.

Think of it this way: A website is essentially an interactive multimedia advertisement for your business. Before that advertisement can be effective, you have to send it out. By implementing SEO strategies and tactics on your website, you make it easy for web surfers to find your site and see what your business has to offer. An outstanding website is great to have, but potential customers must be able to find it easily! Learn more about how search engines and SEO work:

Google also has an article on How Search Algorithms Work

Absolutely! The speed of your website, along with general site usability, is becoming a major ranking factor. With the rollout of Google Core Web Vitals, Google shows your speed and usability scores via Google Search Console. Our SEO’s and developers will optimize your site to score at a high level, boosting organic rankings, conversion rate, and overall user experience. Want to know more? Learn about Core Web Vitals Optimization.

Your eCommerce website is much different than a typical website. You have a web of content from informational pages to products and categories. Optimizing each of these sections and connecting them together in a logical way (i.e., one that “pleases” search engine algorithms) is extremely important for the success of any eCommerce SEO campaign. With hundreds of eCommerce search marketing clients, we have the ability to look at what has worked for them and apply the same strategies to your website. Don’t fall for an SEO company that will be learning how to optimize your online store “on the fly” while on the job.

There are many ways we work to boost your organic rankings. First, we must research your market to develop an appropriate eCommerce SEO strategy. We work to find the best keywords for your business and use these keywords in the sections of your website most viewed by search engines. We also build the infrastructure of your website in a way that helps search engines easily detect and list all of your pages. We’ll also work with you to create web partners. Relevant websites that link back to your website bring your site’s credibility up. For more information, contact us for a free estimate.

No, ecommerce SEO services cannot improve your website’s ranking overnight. SEO is a gradual process that requires consistent effort and optimization over time. It may take several months to see significant results.

There are a wide variety of factors that play into the amount of time it will take for your search engine rankings and traffic to improve. Those factors include the competitiveness of your industry, how long your site has existed, and where you currently rank. For example, if you are on page 5 we will work to move you to page 1, but through this process, you will go from page 5, to page 3 and eventually to page 1. As we make progress, traffic typically doesn’t increase until we hit the first page of the search results.

OuterBox will perform an audit and determine how long it will take to boost your rankings significantly.

SEO, short for Search Engine Optimization, is the process of moving your website up in the organic search results for your target keywords. “Organic results” refers to the websites that Google displays because Google algorithmically determines they are the best websites for a given search query. These are not to be confused with paid ads. PPC, short for Pay Per Click, is the process of buying paid ads or search engine results. When you search a keyword or phrase on Google, you will see a listing that says “Ad” next to them. These are PPC ads and are not organic listings. Each time those ads are clicked, the website owner pays a fee that is determined based on a bidding price model. We can help you to determine which advertising solutions, SEO or PPC, may be best for your business based on your long-term and short-term goals. We typically advise that your business should leverage both SEO & PPC, as these strategies are effective independently but can be even more effective when part of a larger, cohesive digital marketing strategy

Yes, we’re experienced in working with all of the major platforms and are experts in Magento SEO, WordPress, BigCommerce, Shopify SEO, WooCommerce, and more. Contact us to see if we’ve worked with the platform you’re on. Also, OuterBox keeps a pulse on the best SEO companies, and we will not hesitate to refer you to another company if we feel they may be a better fit for your platform.

Let’s discuss YOUR needs. You can fill out our free estimate form by clicking here or give us a call at 1-866-647-9218. We’ll explain our SEO services and give you more information based on your type of business, your website, and your goals. Remember, each SEO campaign is customized for your website goals and developed to meet your expectations.

When optimizing an eCommerce website, well-optimized product pages are critical to success. Depending on your industry, different tactics and eCommerce SEO strategies will apply. For example, many manufacturers or part dealers drive organic search traffic by ranking for SKU numbers and part numbers, while in other industries, part numbers may not be commonly searched. We will work to first identify which keywords we need to target for your product pages, then implement a strategy that matches. We also utilize dynamic optimization tactics that can make changes on all product pages at once, allowing us to ‘SEO’ hundreds or thousands of product pages simultaneously. The end goal is to drive customers from the product page to checkout as quickly as possible.

The cost of ecommerce SEO services can vary depending on the services you need and the size of the website. Some companies offer packages starting at a few hundred dollars (usually small agencies or agencies outsourcing overseas), while experienced agencies typically charge between $2,500 – $20,000+ per month.

The success of an eCommerce SEO campaign depends on various factors, including the quality of the website to begin with, the age of the website, the competitiveness of the market, the size of the website, the brand authority, and the target audience. The more competitive the market, the more effort and resources required for optimization.