Since 2004, we’ve been a paid search marketing agency focused on Google Ads management – boosting paid search conversions by more than 485%. We use our experience to apply proven ad management strategies, increasing conversions and decreasing the cost per conversion. Make the most of your Google Ad spend today!
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With big growth goals, Lethal Performance joined OuterBox wanting a fresh perspective on managing their Google Ads campaign. With the adoption of Smart Campaigns, along with shopping feed optimization, Lethal Performance increased eCommerce revenue by 479% with only a 124% spend increase.
OuterBox took over CW-X’s Google AdWords account, driving a year-over-year revenue increase of more than 240%. Optimization were made to the Shopping campaign along with the implementation of programmatic displays ads.
Looking to hit all time sale highs, Rodent Pro turned over the AdWords keys to OuterBox. The combination of website updates, keyword expansion, and audience segmentation increased online sales by 166% with Google Ads spend up only 34%.
GPI Meters came to OuterBox looking to improve eCommerce conversions and online sales. With a quick review, it was clear the campaign needed major adjustments and optimization. Conversions were boosted 142% and the cost per conversion decreed by 48%.
Each Google Ads campaign is different and has different goals. We’ll put together a plan for your success. Complete the form below or, if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.
With an established Google Ads account, we will analyze historical data to find what performs most favorably and tailor other parts to act similarly. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and sales as possible per dollar spent.
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
We monitor your search network advertising progress and engagement to adjust bids, ads, and keywords to reflect best the traffic that will engage most positively on your site.
Multiple ads are tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations, and test which works best.
All aspects of the account will be reviewed each month to determine what areas can be improved and ensure the campaign is running smoothly. Negative keywords and changes to your keywords will continuously improve results.
Our end goal is to create a campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing your account ensures you’re not spending too much, and your ads are always shown in the optimal positions to convert. Throughout our process, we’ll discover the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to ensure we’re on the same page with goals & results.
Google is the #1 search engine people go to when looking to seek information or solve problems, so being present precisely when they are looking for your product or service is crucial. Google Ads gives you a chance to choose which searches/keywords your ads appear for, what message you deliver to your potential customers, and which pages they visit when they first land on your website.
We leverage the power of Google Ads to reach your customers at the right time, as we send them to the content on your site most likely to answer their questions or solve their problems. Using the various tools and tactics within Google Ads, we can attract visitors who are unfamiliar with your brand, remind past site visitors of what you have to offer, and help grow your business by increasing your sales or leads.
Google Ads are based on a cost-per-click model, meaning you pay each time someone clicks on one of your ads and visits your website. Each keyword has a different cost-per-click depending on how popular that keyword is and what other websites are willing to spend. Google Ads runs off of a bidding model, meaning if you’re willing to pay more than someone else, your ad will generally be above theirs. Because of this, the keywords that are most popular or work best for businesses to drive sales and leads, are usually the most expensive per click.
One of the main benefits of Google Ads is that what you spend is completely up to you. If you are held to a strict marketing budget, we can work with you to decide which campaigns to prioritize so that we can maximize your return on investment. We will work with you to decide the optimal budget, based on your goals and competitive landscape, but the budget we ultimately agree on can be (and should be) increased or decreased depending on how the campaign is performing, seasonal changes in demand, or a variety of other factors. Regardless, you will always be aware of what you are spending, and you’ll always have complete control over the budget.
From day #1 of our engagement together, our entire process is structured around one thing: helping you hit your business goals. Our sales team first learns what your goals are during the initial discovery phase, and if we both decide that a partnership would be valuable, we get right to work. You are assigned a dedicated Google Ads expert who will take your goals and craft an entire strategy around how we can effectively achieve those goals, aiming to hit those marks as soon as possible. Just like with any marketing campaign, we will need to fine-tune things over the first 2 or 3 months of the engagement to really start to see outstanding results, but our team never stops optimizing. We work tirelessly to ensure that your keywords, ad copy, budget, targeting, and all other facets of Google Ads are being analyzed, optimized, and enhanced with each month.
We help eCommerce sites become visible at the exact time a potential customer is looking to purchase. Just like you have complete control over your advertising budget, you also have complete control over which searches trigger your ads to show. This is beneficial for eCommerce Google Ads clients because we can focus our efforts around keywords that show clear purchase intent. Although you would want to rank for searches like “new shoes” or “types of basketball shoes” for organic search results, your advertising dollars would be best spent on searches like “buy shoes online” since people searching for that phrase would be more likely to complete a purchase. We also help clients leverage the ads within Google Shopping, where they can see your product, learn about the item in more detail, and compare/contrast on why you are the better option than some of your competitors.
Poorly managed Google Ad campaigns are extremely common, meaning those businesses are spending more than needed to achieve their goals. Some of the main reasons for this include:
Often we’re able to more than double leads or sales within a campaign without spending more money, meaning the campaign was only 50% effective. At OuterBox, we’ll take you through a 75-point Google Ads audit that will show you the areas in which your campaign is not configured correctly and identify opportunities for improvement.
A well-developed landing page that grabs the visitor’s attention and directs them to the next steps you want them to take is the key to a successful Ads campaign. Without a website and/or landing page that converts, you’ll never be able to position yourself for a positive return on ad spend. Some of the elements to consider include your imagery, headline, copy, and call to action (buttons and links for where you want them to go). We can help you to build great landing pages and also A/B test multiple versions of landing pages to see which perform best.
Pricing for managing a Google Ads campaign can vary but typically range from 7-12% of spend. Meaning if you spend $10,000 a month on Ads, at 10% your management fee would be $1,000. In almost all cases we help the client to save more money than they spend on management fees by making the campaign highly efficient, effective, and profit-driven. To get an exact price for your campaign, fill out an estimate request or call us at 1-866-647-9218. If you want to learn more about general pricing, read our article Ads Management Pricing & Fees.
This is a tool that we use to identify what people are searching for and determine whether it makes sense to add to your campaigns. We compare search volume to the competitive landscape and expected cost to decide whether or not it would be a profitable keyword for our clients. Check out keyword planner for yourself.
There are two ways. You can go to https://ads.google.com/signup to create your account today, or we can create one for you. You will have full control over the account in both situations and will be able to remain in control of who has access and who doesn’t.
Google Ads is an advertising platform used to show your ads across Google and other Google properties, while AdSense is used as a way to monetize a website. For example, you would join the AdSense program if you wanted to place other brands’ ads on your site and earn revenue based on who sees or clicks on those ads. You would use Google Ads if you wanted customers or clients to discover your website, and subsequently buy one of your products or services.
YouTube ads are managed directly through Google Ads. All you would need is a video to be uploaded to YouTube and we can help leverage that video in an advertising format, by showing on specific content, or by showing your video when people make searches directly within YouTube. YouTube is the 2nd most popular search engine, so leveraging an agency like OuterBox who truly understands search marketing is crucial to ensuring your video ads will perform well.
Yes, if you’re opening a brand new Google Ads account you can view Google’s current promotion. Google is often offering $100-$250 in credit.
Negative keywords are used to instruct our Google Ads to not show up in certain circumstances. If your site sold musical keyboards, we would want to add “computer keyboard” or “Dell keyboard” as a negative keyword to ensure we only show up when customers are looking for musical instruments.
This heavily depends on your goals and competitive landscape, so we will work closely with you to determine an ideal budget for your specific business. We leverage industry benchmarks for cost-per-click amounts, combined with expected search volume, and calculate what the budget will need to be to achieve your goals. If you don’t have a specific goal, that’s OK. We will give you a few budget suggestions and you can choose the one you are most comfortable with. Of course, this amount can always be adjusted based on performance, if you decide you’d like to ramp up spend higher to earn even more sales or leads.
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