How does Google Ads / Google AdWords campaign management work?
Paid Campaign Analysis & Implementation
With an established Google Ads account, we will analyze historical data to find what performs most favorably and tailor other parts to act similarly. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and sales as possible per dollar spent.
Conversion Tracking & ROI Analysis
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
Search Network Advertising
We monitor your search network advertising progress and engagement to adjust bigs, ads, and keywords to reflect best the traffic that will engage most positively on your site.
Ad Variation & Testing
Multiple ads are tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and test which work best.
All aspects of the account will be reviewed each month to determine what areas can be improved and ensure the campaign is running smoothly. Negative keywords and changes to your keywords will continuously improve results.
Our end goal is to create a campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing your account ensures you're not spending too much, and your ads are always shown in the optimal positions to convert. Throughout our process, we'll discover the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to ensure we're on the same page with goals & results.
As an expert Google Ads / AdWords campaign management company, what services do we offer?
- Keyword research and planning
- Google Ads campaign budget analysis
- Competitor ads review
- Landing page creation and optimization
- Google Ads campaign set up
- Google ad copy creation & testing
- Conversion rate analysis
- Content review & modifications
- Google Analytics review
- Ongoing bid adjustments
- & much more
Google AdWords Management Pricing
Every business is different and pricing is based on your needs, spend and goals. For a quick assessment and to receive a free estimate, please call us at 1-866-647-9218 or fill out an estimate request online. We look forward to the opportunity of working with you. If you want to learn more about general pricing, read our article Ads Management Pricing & Fees.