At OuterBox we manage your Google AdWords (now Google Ads) account targeting the keywords that will drive buyers to your site. Highly focused keyword research will determine the most cost-effective approach to obtaining customers who are searching for exactly what you offer. Through the various research tools we use, we will develop effective paid search campaigns focused on meeting your target cost per sale or lead. By investing in Google AdWords, you will assist highly eager buyers in finding your site who wouldn't necessarily find it through traditional (organic) search engine optimization techniques.
Determining the keyword to bid on is the foundation of a successful campaign. We'll research keywords and costs to determine which keywords have the potential to provide the best ROI.
Understanding how your competitors are running their Google AdWords campaign can be a huge benefit. We'll give you insight into their bids, spend and landing pages.
We'll set up your AdWords campaign, create ad copy and configure all settings. Multiple ad variations will be created and modified to achieve the highest conversion rates possible.
With a full in-house design and development team, we can guide you in the right direction and execute highly converting landing pages.
Each month we'll provide you with a detailed report of what was done and what the plan is for the coming month. We'll also schedule a review call with our team and yours.
Each Google AdWords campaign is different and has different goals. We'll put together a plan for your success. Complete the form below or, if you'd like to discuss your project over the phone, call us at 1-866-647-9218. We're open Monday through Friday, 9-5 EST.
With an established AdWords account we will analyze historical data to find what performs most favorably, and tailor other parts to perform in a similar fashion. We will then change bidding options, keywords, ad text, and destination links to align with our goals. The goal is to drive as many leads and/or sales as possible per dollar spent.
Our reports show which keywords are creating leads or sales and which are not. We monitor this to be sure we are focusing on the keywords that are working best and targeting specific phrases.
We monitor progress and engagement of your search network advertising to adjust bigs, ads, and keywords to best reflect the traffic that will engage most positively on your site.
Multiple ads will be tested using A/B testing methods to determine which ads lead to the highest click-through and conversion rates. We will also develop landing pages, copy variations and test which work best.
All aspects of the account will be reviewed each month to determine what areas can be improved and to be sure the campaign is running smoothly. Negative keywords and changes to your keywords will constantly be made to improve results.
Our end goal is to create an campaign with a high ROI (return on investment) that allows your company to spend wisely and grow profitable month after month. The manual process of reviewing the account ensures that you're not spending too much and your ads are always being shown in the optimal positions to convert. We'll discover throughout our process the key for your website to be successful via PPC and grow the campaign as profitability rises. We work hand-in-hand with you and have conference calls each month to be sure we're on the same page with goals & results.
Every business is different and pricing is based on your needs, spend and goals. For a quick assessment and to receive a free estimate, please call us at 1-866-647-9218 or fill out an estimate request online. We look forward to the opportunity of working with you.