How Can You Tell if SEO Costs Are Worth It?
When it comes to driving traffic to your website, SEO can be one of the most cost-effective marketing strategies available. You do have other options as well, such as paid search marketing through Google Ads. When thinking about your SEO investment and you’re asking yourself “is it worth it”, consider how much the same amount of traffic would cost via paid search. If the amount is more, then your SEO traffic and spend are a value. If the answer is you could buy each visit for less, it may be worth questioning the SEO company you’re working with.
Another good way to look at the ROI of SEO is by looking at the number of sales and leads you’re driving through organic traffic. If you’re spending $5,000 a month on SEO, driving $250,000 a month in online sales, and you have a profit margin of 20%, you’re well into the green by $45,000 a month. Using some of this basic math and thinking about your SEO investment in this way can really help you to feel comfortable paying your invoice each month.
Choose an SEO Company That Will Provide Value
Generally speaking, you do get what you pay for with SEO, but there is a certain amount of vetting one needs to do before choosing an SEO company. Here are some tips on that:
- Look for proven results. Look for case studies and ask the companies you’re considering to give some real examples of their success. If they struggle or hesitate to provide you with any success stories, odds are they haven’t had much success.
- Listen to past clients. Read reviews both on their site and on 3rd party websites. Keep in mind that even the best companies (SEO and otherwise) will always have a few negative reviews, so take those mostly with a grain of salt. Instead, look for overarching trends, and if you see any recurring red flags, you should likely move on.
- Talk with the team directly. Ask to get on a call with the actual employees that would be managing your SEO account or to speak to whoever oversees the SEO department. It’s not unreasonable for you to want to know a little bit more about the people you’ll be paying to work on your website and what strategies they might be implementing to improve your search results, especially when going with a more legitimate agency.
- Learn to spot a shady strategy. Read up about “black-hat SEO” and be sure that any of the strategies the salespeople discuss with you don’t seem to violate any of Google’s guidelines. At OuterBox, we are a strictly white-hat SEO company, which means we work within the rules of Google to ensure your site is never penalized as a result of the work we do. That would be entirely counterproductive!
- Try a few and compare. Consider purchasing standalone SEO audit services from several companies, and then compare the findings of those audits. You may pay a little extra at the get-go, but you’ll have a better chance of choosing the best company. After selecting an SEO company to work with, share those findings with your new SEO company to ensure any valuable discoveries you paid for are leveraged accordingly.
An Example of Our Client’s Results – 200% Traffic Increase
Beware! Unfortunately, assuming that those companies charging the most must, therefore, have the most expertise or “best SEO services” is seldom a practical approach. If you’re in charge of choosing an SEO company for your business, no matter what the price, select the company that instills the most confidence in its ability to deliver an ROI on the budget your business decides to allocate to SEO services.