PPC is an effective strategy for many companies, especially those looking to attract new customers from search engines like Google. PPC advertising is an effective strategy for eCommerce businesses, B2B companies, lead generation businesses, and many more. OuterBox offers PPC management services on various advertising platforms, including Google Ads management, Google Shopping management, and Amazon PPC management.
Best PPC Agencies: 2023 List of Top PPC Companies
Pay-per-click advertising is often used synonymously with Google Ads (formerly Google Adwords). While Google Ads is the most popular and one of the most effective paid advertising channels digital marketers have at their disposal, there are many other viable places a business can purchase qualified and relevant traffic per click. This is especially true with the evolution of Social Media and the ability marketers have to hone in on their audience’s key interests and demographics. This means that the best PPC companies in 2023 are leveraging a variety of paid advertising channels online, including Google Ads, social media platforms such as Facebook, Instagram, YouTube, etc. We’ll help you find the best PPC management agency.
Need a free PPC management estimate?The Best PPC Companies & Management Agencies of 2023
Not every agency is one of the best PPC management companies on the planet, and not all companies are the perfect fit for every business. We realize that businesses looking to make an informed decision to choose the right agency must sift through a lot of junk to find a reliable agency to partner with long-term. We’ve created this list of the best PPC companies, including the strengths and weaknesses of each company, to help guide you along your quest to find the right PPC management agency suited for your precise needs and goals.
View List of Top PPC Companies
OuterBox
Team Size: 70+
Location: Akron, OH
Phone: 1-866-647-9218
3 Media Web
Team Size: 11 – 50
Location: Hudson, MA
Phone:866-303-8909
BIGDROP
Team Size: 51-250
Location: New York, NY
Phone: 212-244-3767
Boostability
Team Size: 251-1000
Location: Lehi, UT
Phone:800-261-1537
Convertiv
Team Size: 11 – 50
Location: Boston, MA
Phone: 617-420-2009
Fuel Online
Team Size: 51-250
Location: New York, NY
Phone:888-475-2552
i76 Solutions
Team Size: 11 – 50
Location: Collegeville, PA
Phone: 844-652-6336
KlientBoost
Team Size: 50 – 250
Location: Costa Mesa, CA
Phone: 877-501-3447
MaxAudience
Team Size: 11 – 50
Location: Carlsbad, CA
Phone: 844-567-2810
PBJ Marketing
Team Size: 11 – 50
Location: New York, NY
Phone: 646-770-3271
Perfect Search Media
Team Size: 11 – 50
Location: Chicago, IL
Phone: 877-655-8227
Savage Global Marketing
Team Size: 11 – 50
Location: Fort Lauderdale, FL
Sayenko Design
Team Size: 11 – 50
Location: Seattle, WA
Phone: 206-659-8955
Silverback Strategies
Team Size: 11 – 50
Location: Alexandria, VA
Phone: 571-234-5784
SmartSites
Team Size: 11 – 50
Location: Paramus, NJ
Phone: 201-448-9010
Straight North
Team Size: 51 – 250
Location: Chicago, IL
Phone: 855-203-6288
ThreeSixtyEight
Team Size: 11 – 50
Location: Baton Rouge, LA
Phone: 225-615-8443
Taktical Digital
Team Size: 11 – 50
Phone: 877-825-8422
What Is PPC?
PPC stands for Pay-Per-Click, which is a digital advertising model used to drive traffic to a website on platforms such as Google Ads and Facebook. It is a type of online advertising where advertisers pay each time a user clicks on their ads and does not pay per view or impression. Advertisers create ad campaigns and place bids on specific keywords, which are then displayed on search engine results pages or on websites that participate in an ad network.
PPC ads typically appear at the top or bottom of search engine results pages (SERPs) when a user searches for a specific keyword or phrase. Advertisers bid on the keywords they want their ads to appear for, and their ads are displayed based on a number of factors, including bid amount, ad relevance, and ad quality score.
PPC advertising can be an effective way to drive traffic to a website and generate leads or sales, but it requires careful planning, keyword research, and ongoing optimization to ensure that ads are targeting the right audience and achieving the desired results.
Why Is PPC Important?
PPC advertising is one of the most important and effective strategies for driving targeted traffic to a website. In fact, according to a recent study by Google, businesses make an average of $8 in revenue for every $1 they spend on Google Ads.
The reason why PPC advertising is so important is that it allows businesses to reach their ideal customers with precision targeting based on keywords, demographics, interests, and more. Unlike other forms of advertising, PPC ads are displayed only to users who are actively searching for products or services related to the keywords you are bidding on, which means that you are more likely to get clicks and conversions from interested users.
Moreover, with PPC advertising, you only pay for actual clicks on your ads, which means that you can control your budget and maximize your ROI. By monitoring and optimizing your campaigns, you can improve your ad performance and get more value from your advertising dollars.
PPC vs. SEO
PPC is a way to “buy” visits to your site rather than relying solely on organic traffic. PPC ads are marked as “sponsored” or “ad” and are charged on a per-click basis, which means you only pay when someone clicks on your ad.
On the other hand, SEO, or Search Engine Optimization, is the practice of optimizing your website and its content to rank higher in search engine results pages (SERPs) organically. This is achieved through a combination of on-page optimization (e.g. optimizing your site’s structure, content, and metadata) and off-page optimization (e.g. building high-quality backlinks to your site).
While both PPC and SEO are effective ways to drive traffic to your site, they differ in a few key ways. One major difference is that PPC provides immediate results, as your ads will start appearing at the top of search results as soon as you launch your campaign. With SEO, however, it can take months or even years in competitive markets to see tangible results, as it takes time to build authority and relevance with search engines.
Additionally, PPC can be more expensive in the long run, as you are constantly paying for clicks. On the other hand, once you’ve optimized your site for SEO, you can continue to rank organically without ongoing costs.
When it comes to which strategy is better, the answer really depends on your business goals, budget, and timeline. PPC can be a great way to drive traffic quickly and test different messaging and offers, while SEO is a long-term investment that can drive sustained traffic and revenue over time.
How to Hire a PPC Company
When it comes to hiring a PPC company, there are a few things you need to take into account.
The most important thing is to make sure that the PPC company you choose has a lot of experience in PPC advertising and isn’t a general advertising agency with one or two PPC team members on staff. You also need to make sure that the company is reputable, preferably a Google Premier Partner, and has a good track record in delivering results for Google Ads, display advertising and any other channels you’d like to appear on.
Another thing to consider is the cost of the services and how this fits into your overall ROI and ROAS (return on ad spend). Make sure you get a free quote from the company so you know what to expect and understand if there is a sliding scale with pricing as your spend changes.
It’s also important to determine what kind of results you can expect. Ask the company to provide you with case studies or examples of campaigns they have run in the past and to give you an idea of the results they expect in your campaign. This will be based on where you’re at now and your industry, which plays a big part in costs per click and your overall return on investment.
Finally, make sure you have a clear idea of what you want the PPC company to do for you. Make a list of your goals and objectives and make sure the PPC agency is on the same page. If you’re not sure what you want, the company can help you come up with a plan which can sometimes be within a free estimate or can be done utilizing PPC consulting services.
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PPC Company FAQs
What type of companies use PPC?
How many companies use Google PPC advertising?
Millions of companies use Google’s various advertising platforms to attract new customers and grow their business using paid search engine traffic. Learn more about how Google’s massive advertising network drives billions in revenue for parent company Alphabet.
How much do PPC services cost?
The cost of professional PPC services varies significantly from agency to agency. Established agencies with a proven track record of executing successful PPC campaigns will be transparent about their pricing and hourly rates. Read our complete breakdown on PPC pricing, which details standard pricing models and fees you’ll likely encounter when working with the best PPC companies. Ask for precise details on how your business will be charged (hourly, percentage of the campaign budget, etc.) for PPC services before hiring a company.
How do I find out if a competitor is doing PPC?
PPC professionals have access to various industry tools and specialized software that can provide priceless insights about your competitor’s PPC traffic, including what keywords they are actively bidding on, which advertising platforms they are leveraging, and much more. Competitor research is an integral part of successful PPC advertising and should be led by an experienced PPC expert for maximum impact.
How can I find a certified PPC expert?
As a Google Premier partner, OuterBox has many certified PPC experts on staff. Simply contact us for a free PPC services estimate. We will review your business, website and any existing PPC campaigns to put together a custom PPC quote. View our PPC consulting services for more information.
Do I need a PPC agency?
If your business runs a significant amount of PPC ads or plans to soon, your campaigns will benefit from a skilled PPC agency working on your account. The viability and ROI of professional PPC services completely depend on the experience, skills, and capabilities of the PPC agency. If you’re curious if PPC is right for your company, reach out to an OuterBox PPC expert.
How do I choose the right PPC company for our business?
It is important to work with a PPC company that not only understands PPC advertising but understands your business, too. This includes understanding the nuances of your industry/niche, including your products/services, your target customer, and what makes the business tick. We’ve provided a list of the best competing PPC companies that we know of at the top of this page. When choosing a PPC company, look for a Google Premier Partner with certified PPC experts. Ask for relevant case studies and client testimonials applicable to your business.
How do I tell if my PPC company is ineffective or effective?
Reputable and effective PPC companies will track, measure, and report on important KPIs and metrics. With modern analytics software, it is very easy to measure the success of a PPC campaign. Discuss your business with a PPC expert, and we will work together to determine the effectiveness of your current PPC campaigns.
What if a competitor has the highest PPC and organic results?
If your competitor has the highest PPC and organic results for your desired search terms, unfortunately, it means they are winning! Most likely, they are leveraging professional SEO services and PPC management to achieve the results you see. By having the highest paid and organic results in Google, a competitor will take up more “real estate” in Google and reap the majority of that traffic. Competing with a competitor that is already dominating your industry’s SERPs (search engine results pages) is possible but tends to require significantly more resources, including skilled labor and increased advertising budgets.
What is a good conversion rate for PPC traffic and campaigns?
Conversion rates wildly vary by industry and the type of products or services involved. While a 10% conversion rate might be great for some businesses, others might be thrilled with 2%. Without knowing more details about your business, such as your lead value, it is impossible to determine what a “good” conversion rate would be for your business. If you’re concerned about your conversion rate, please consider our professional CRO services.
What is the difference between PPC and SEO?
PPC advertising is a form of paid advertising, where marketers pay for each click their ads generate. SEO, or search engine optimization, is the process of improving your web properties so that they rank better in organic (non-advertising) listings in search engines like Google, Amazon, eBay, etc. PPC advertising and SEO are effective digital marketing strategies, and most businesses utilize both. Since PPC is pay-to-play, you can see more immediate results than SEO.