Best PPC Agencies: 2023 List of Top PPC Companies

PPC is an effective strategy for many companies, especially those looking to attract new customers from search engines like Google. PPC advertising is an effective strategy for eCommerce businesses, B2B companies, lead generation businesses, and many more. OuterBox offers PPC management services on various advertising platforms, including Google Ads management, Google Shopping management, and Amazon PPC management.

Millions of companies use Google’s various advertising platforms to attract new customers and grow their business using paid search engine traffic. Learn more about how Google’s massive advertising network drives billions in revenue for parent company Alphabet.

The cost of professional PPC services varies significantly from agency to agency. Established agencies with a proven track record of executing successful PPC campaigns will be transparent about their pricing and hourly rates. Read our complete breakdown on PPC pricing, which details standard pricing models and fees you’ll likely encounter when working with the best PPC companies. Ask for precise details on how your business will be charged (hourly, percentage of the campaign budget, etc.)  for PPC services before hiring a company.

PPC professionals have access to various industry tools and specialized software that can provide priceless insights about your competitor’s PPC traffic, including what keywords they are actively bidding on, which advertising platforms they are leveraging, and much more. Competitor research is an integral part of successful PPC advertising and should be led by an experienced PPC expert for maximum impact.

As a Google Premier partner, OuterBox has many certified PPC experts on staff. Simply contact us for a free PPC services estimate. We will review your business, website and any existing PPC campaigns to put together a custom PPC quote. View our PPC consulting services for more information.

If your business runs a significant amount of PPC ads or plans to soon, your campaigns will benefit from a skilled PPC agency working on your account. The viability and ROI of professional PPC services completely depend on the experience, skills, and capabilities of the PPC agency. If you’re curious if PPC is right for your company, reach out to an OuterBox PPC expert.

It is important to work with a PPC company that not only understands PPC advertising but understands your business, too. This includes understanding the nuances of your industry/niche, including your products/services, your target customer, and what makes the business tick. We’ve provided a list of the best competing PPC companies that we know of at the top of this page. When choosing a PPC company, look for a Google Premier Partner with certified PPC experts. Ask for relevant case studies and client testimonials applicable to your business.

Reputable and effective PPC companies will track, measure, and report on important KPIs and metrics. With modern analytics software, it is very easy to measure the success of a PPC campaign. Discuss your business with a PPC expert, and we will work together to determine the effectiveness of your current PPC campaigns.

If your competitor has the highest PPC and organic results for your desired search terms, unfortunately, it means they are winning! Most likely, they are leveraging professional SEO services and PPC management to achieve the results you see. By having the highest paid and organic results in Google, a competitor will take up more “real estate” in Google and reap the majority of that traffic. Competing with a competitor that is already dominating your industry’s SERPs (search engine results pages) is possible but tends to require significantly more resources, including skilled labor and increased advertising budgets.

Conversion rates wildly vary by industry and the type of products or services involved. While a 10% conversion rate might be great for some businesses, others might be thrilled with 2%. Without knowing more details about your business, such as your lead value, it is impossible to determine what a “good” conversion rate would be for your business. If you’re concerned about your conversion rate, please consider our professional CRO services.

PPC advertising is a form of paid advertising, where marketers pay for each click their ads generate. SEO, or search engine optimization, is the process of improving your web properties so that they rank better in organic (non-advertising) listings in search engines like Google, Amazon, eBay, etc. PPC advertising and SEO are effective digital marketing strategies, and most businesses utilize both. Since PPC is pay-to-play, you can see more immediate results than SEO.