Email marketing needs to be an integral part of your overall digital marketing strategy and is a key component to any digital marketing campaign, complementing your SEO, paid search, social media, and content marketing initiatives.
As a leading email marketing agency, OuterBox knows how to create and execute a winning email marketing strategy as part of a multi-channel approach and has the in-house expertise to take your campaign to the next level.
We understand that your business is unique, which is why your email marketing strategy should be too. Our expert team will work with you to understand your business goals then make recommendations to build a winning strategy that drives results.
Once we've developed our strategy, our team will help execute your email campaigns from start to finish. Our in-house team is equipped to help with campaign setup, content creation, design, and more.
No matter your email platform, our team can help create custom-built email automations that keep your buyers and users engaged at every stage of the buying process. From cart-abandonment emails to behavior-triggered emails and more, we have you covered.
Whether you want to send a plain text email or a highly stylized HTML promotional email, our expert team of designers is here to assist you. We know how to optimize your design so that it displays beautifully across whatever device or browser your users may be on.
Working with you, our team will establish a set of key performance metrics that we'll use to benchmark our progress over time. We'll provide detailed reporting around open rates, CTRs, conversions, website traffic, and more.
OuterBox is a leader in the digital marketing space with 17+ years of experience. As experts in the field, we have a team of 75+ digital marketing strategists, designers, writers, and developers all at your disposal!
Here are just a few reasons clients choose to partner with us for their email marketing needs:
Fill out the form below for a personalized email marketing estimate. Just tell us about your goals and project needs and we'll put together a custom quote for you. If you'd rather speak to someone right away, give us a call at 1-866-647-9218. We're open M-F 9am-5pm EST. We look forward to discussing your project!
Email Marketing FAQs
Your Questions. Our Answers.
Email marketing is critical when it comes to keeping your audience engaged with personalized content, delivered when it matters most. Not only that, but email remains one of the most effective marketing channels, accounting for approximately 23% of online sales (NeilPatel.com).
When you work with an email marketing agency like OuterBox, you'll not only save yourself time and company resources, you'll also get access to a full-service digital marketing firm that knows how to use email to complement your other marketing tactics.
An email marketing agency like OuterBox is well-positioned to plan and execute a variety of email campaigns such as informational newsletters, special promotions, welcome sequences, and so much more. Chat with our team to learn more about our email marketing services.
As a baseline, you should always measure metrics like open rates and click-through-rates (CTR) as part of your email marketing strategy. Beyond those standard metrics, you'll also want to establish more specific KPIs for your email campaigns that can be tied to larger business goals like leads and sales. If you're not sure how to establish KPIs for your email marketing efforts, our expert email marketing team can get you started.
Email automation is a powerful way to send more personalized and segmented emails to your audience. Email automations can be triggered in a variety of ways and are often based on a user's behaviors or actions (or lack of certain behaviors/actions). There are endless possibilities when it comes to creating custom automation workflows and an email marketing agency like OuterBox can help strategize the best plan of attack for your business.
Email marketing is only effective if you have a captive audience to send your messages to, which makes growing your subscriber base critical. There are numerous ways to grow your list such as offering special discounts, providing value-added content, and much, much more. OuterBox's team of email marketing specialists can help devise a game plan that works for you.
While email marketing is effective on its own, it's extremely powerful when executed in conjunction with your SEO, paid search, social media, and other digital marketing initiatives. As a full-service digital marketing agency, OuterBox can help you create a comprehensive digital marketing strategy that leverages email marketing as part of your overall plan.
Like most things in marketing, the best email marketing platform really depends on your unique goals and objectives. Some platforms integrate better with different CRMs, some offer more robust split testing capabilities, and some provide greater design flexibility. If you're deciding what email platform would be best for your business, our team can help!
Yes, this is one of our specialties. Our Content Marketing team will work directly with your company to understand the nuances of your brand and tone.