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We're Your Award Winning eCommerce Website Design Agency

A robust eCommerce website serves as the foundation of your online retail business, and OuterBox understands the importance of utilizing the latest technology to maximize profitability. Our eCommerce solutions offer the best in standard features and functionality while remaining agile and completely customizable. Our team will discuss any custom functionality needs to tailor a solution that matches your brand and eCommerce goals.


The creative talent pool at OuterBox is impressive. Their partnership approach to project management truly has clients thinking ‘out of the box’. They quickly become part of the ‘team’. As a client, I have genuinely appreciated their thorough evaluation of each project, their fresh creative perspective and original solutions. All-in-all, just a wonderful team and a web design company we'd recommend! - Anchor Hocking
Get Your Website Project Estimate

Our team will answer questions, give suggestions and provide you with a detailed eCommerce scope, pricing estimate, and project timeline. Fill out the form below, or if you'd like to discuss your project over the phone, call us at 1-866-647-9218. We're open 9-5 EST.

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From Start-Ups to Fortune 500 Companies, Our Clients are succeeding online.
  • Oneida
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  • Ultimate Sack
  • Matco Tools
  • Jet Dock
  • Action Door
  • Orlando
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eCommerce design and SEO services

Our proven Search2Convert SEO tactics were developed specifically for eCommerce businesses, with an emphasis on improving conversion rate and increasing orders. Boosting search engine positions and increasing organic traffic is only valuable if we focus on qualified keywords that demonstrate the appropriate search intent. OuterBox understands that a positive ROI on your SEO campaign is the almighty KPI when it comes time to evaluate its success.

If you're serious about taking your eCommerce business to the next level, OuterBox is too. With hundreds of active SEO clients, we are always learning what works and what doesn't work. Success comes via following our proven eCommerce model every step of the way, from design to development to pre-launc and post-launch marketing initiatives. Our eCommerce experience allows us to make informed decisions, as opposed to educated guesses. Which sounds better to you?

Ecommerce website platforms

OuterBox knows that there is no such thing as a one-size-fits-all platform or solution. We'll work directly with your team to determine the best eCommerce platform for your project, and make recommendations that truly serve your business' best interest. A powerful platform, scalable to your exact needs, is the foundation of your online business and must be considered carefully.

Ecommerce CMS

The ability to easily manage your website is a must for a successful online store. Whether adding products, updating orders, building new pages, or edit existing content, our eCommerce content management system (CMS) makes it simple.

Adwords for eCommerce Websites

A paid search campaign can drive immediate visitors and sales to your website. Managing paid campaigns can be tricky, and typically campaigns see much higher ROI when handled by a professional. We've developed proven strategies and Google AdWords optimization techniques that can improve your ROI.

Custom ecommerce website functionality

While you may not need custom functionality now, utilizing a scalable ecommerce platform will set your site up for years of smooth sailing. OuterBox focuses on developing custom features that give you a leg up over the competition while making it easy to manage. We understand every business is unique. Let OuterBox create a custom plan that is hand-tailored to your business' goals, daily operations, and future objectives.

Ecommerce FAQs

Your Questions. Our Answers.

"Do you offer eCommerce website branding and more custom enterprise solutions?"

Yes, we offer an extensive set of digital marketing services, including branding for enterprise-level organizations.

"Do you have eCommerce SEO and conversion optimization services?"

At OuterBox our search engine optimization and eCommerce website optimization campaigns are not just about traffic, they are about results and sales. Marketing your products or service online is just as important as the website itself. Our eCommerce search engine optimization (SEO) ensures visitors will find your website and products, making your website a success. Our experience allows us to develop eCommerce websites that are placed in the top results for general competitive keywords as well as product-specific keywords. We've customized our software to include the best SEO practices and unique SEO strategies. We optimize your website for higher rankings and greater visibility, but we also analyze visitors patterns and optimize your website's user experience with sales as our top priority. We realize a website should always be improving and growing.

"Is managing my eCommerce website easy?"

OuterBox makes it unbelievably simple for your firm to manage your eCommerce website. From adding product pages or categories, to running promotions and sending newsletters, you will have full access to make updates instantly via the CMS (Content Management System). Best of all, when using our shopping cart, your site and data growth is unlimited. You are not restricted to a maximum amount of categories or products! Our eCommerce content management system is customized for each client, giving you the control you need to run your website efficiently. We also offer free lifetime phone and email support on all websites we develop. Our web designers, developers and full team is always available or ongoing website maintenance.

"Our business uses an ERP / CRM tool, can we integrate with this?"

Since 2004, we've worked with 20+ ERP and CRM tools, integrating eCommerce websites and order data. A typical "basic" integration allows customer and order data to automatically be transferred from the website to your internal system. When updates are made to a customer or order, for example an order status is changed to "shipped", your ERP or CRM can communicate back with the website and update the website data. Having these type of processes allows your customers to have a better customer service experience and cuts down on manual data entry for your business. Both customer usability and automation of your day-to-day tasks is a goal in any website we develop.

"What are my shipping rate options?"

Shipping accommodations are a significant part of your eCommerce website platform. At OuterBox, we allow your website to provide online shoppers with live shipping rates, flat-rates, or zone rates. We also create custom shipping rules and business logic for enterprise-level stores so they can provide unique rates that match their business needs. No matter how you ship and issues you may face, talk with us about your goals.

"Can you explain eCommerce website pricing?"

Our custom eCommerce websites are priced on a per-project basis. When pricing an eCommerce website we take into consideration your goals, marketing needs, design direction and of course functionality. All of these variables help us to determine a price and timeline for your project. Hiring a firm is a big decision and we like to make this process as easy as possible. To receive a price estimate, please complete our website design estimate form and we'll get back to you with pricing, project details, ideas and more. For immediate assistance, or to talk with an OuterBox representative, call us toll free at 1-866-647-9218. We look forward to speaking with you.

"Will my eCommerce website be responsive and work on all mobile devices?"

OuterBox is a leader in responsive web design and has developed using responsive web design technology for years. With mobile web sales growing at a rapid pace, it is more important now than ever before to have a mobile-optimized eCommerce site. Every website we build is responsive, and you'll work with your eCommerce designer to design both desktop and mobile eCommerce website user interfaces.

"Will my eCommerce website be secure?"

All of our e-commerce websites use 128-bit encryption via an SSL, the standard in website security. This allows information to be passed through your website in a code that cannot be read, even if intercepted. All websites are developed using the latest in PCI compliance standards. We recommend not storing credit cards on your server or in your eCommerce administration. Utilizing a 3rd party payment gateway your website can process payments without storing this sensitive data.

"Do you offer basic eCommerce solutions or packages?"

Yes, we've recently brought to market simplified eCommerce offerings, allowing us to help start-ups and small eCommerce business get going. These websites still offer the same powerful CMS, utilizing the Onveos eCommerce shopping cart platform, and allow you to own your design and source code. Ask an OuterBox representative about simplified eCommerce solutions and we would be happy to walk you through your options.

"How can I market my products and website?"

We have an in-house expert team of search marketing specialist that assist in both organic search marketing and paid search marketing campaigns. To learn more about both services visit our search marketing page. We report in detail each month the success of your campaign and have personal meetings or calls multiple times throughout the month.

"Is search engine optimization included in eCommerce website development?"

Each eCommerce website we build has our standard SEO best-practices in place and built "SEO friendly." We do our best during development to create the SEO foundation for the website. Often many of our websites rank very well from development alone, but we do recommend an ongoing SEO plan to achieve results for competitive keywords.

"How often do you do eCommerce website redesigns?"

Redesigning eCommerce websites is one of our specialties. There are many aspects of a redesign to take into consideration when beginning the project to ensure the redesign exceeds your goals. From retaining search engine rankings, to developing custom functionality that makes running your business easier, we'll walk you through the options and develop a plan of attack to make the website a success.

eCommerce Articles from an Expert Team
    • must-have Ecommerce features articles

      The power of your eCommerce website often is behind the scenes in your administration of CMS. The ability to easily manage your content and run promotions can have measurable effects on your success. Learn more about the eCommerce features we provide.

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      Must-Have eCommerce Website Features
    • Ecommerce website seo strategies

      Pricing you eCommerce website can be challenging and quotes may come in all over the place. So how do you compare apples to apples and what should your website cost?

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    • Google analytics for ecommerce websites

      Running promotions on your eCommerce website can greatly improve both your conversion rate and customer loyalty. In this article we explore 5 types of promotions you can use to make an impact on your online sales.

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ecommerce website design & website development

We're an expert eCommerce web design company offering the following eCommerce website development services:

  • eCommerce Website Wireframe Creation & Discovery

    The first step in the eCommerce web design process is to develop an outline of the website and all pages included. Think of the wireframe as a blueprint for website project. Through an in-depth discovery process, we'll understand your front-end design and back-end functionality needs.

  • Custom Website Design

    Starting with a blank white page, we go through a full custom design and branding process. Our creative team will design an eCommerce website that not only looks great, but it built with functionality in mind.

  • Checkout & Credit Card Processing

    Whether you need a basic checkout or a customized checkout process, our development team can handle your needs. We also integrate with many standard eCommerce payment processors and can do custom payment gateway integrations.

  • Custom eCommerce Functionality

    If you're looking to create a unique website or have custom business rules to make managing your eCommerce website easier, we have the in-house development team to stand behind your requests.

  • ERP / Amazon / eBay / Marketplace Integrations

    Integrate your website with your ERP system or other 3rd party services. These integrations will help keep data synced, provide data in real-time and give the best experience possible to your website users.

  • Email Marketing

    eCommerce email marketing campaigns are one of the highest converting marketing channels available. We'll not only integrate your website with your email campaign provider, but we can also help design and develop effective strategies.

  • Product & Data Imports

    Pulling over current product data, customers or past order history is just a few examples of the data imports that are often completed. No matter the data you need moved or the size the scope, we're highly experienced in managing these tasks.

  • SEO Friendly Development

    Our in-house SEO team makes us nations #1 rated eCommerce SEO service provider. Our marketing experts will be involved in your project from beginning to ends, assuring your launch is smooth and ranking are retained and raised.

  • & Many Other eCommerce Services


How Does OuterBox Help Our eCommerce Website Clients Succeed Online?

Whether developing a brand new eCommerce website from the ground up or redesigning an existing eCommerce store, your business needs the right partner. Work with a partner that is focused and experienced in providing the best in professional eCommerce web design solutions. With a team of experts under one roof, OuterBox offers all of the necessary design, development, and search marketing services needed to thrive online. Our full-service approach allows us to ensure your overall success.


With hundreds of eCommerce projects under our belt, OuterBox knows what it takes to generate sales. We utilize responsive web design so that your new eCommerce website is ready for desktop, mobile, and tablet shoppers. OuterBox eCommerce websites are designed with conversion rate in mind, boasting standard platform features like unlimited products & categories, secure one-page checkouts, and more. We make online shopping easy for your customers and even easier to manage for website owners. Talk with us today about our eCommerce website design services and how we can take your business to the next level.


#1 eCommerce Website Development Services Provider

eCommerce websites have changed the way consumers shop online and have transformed the way businesses sell and market their products. We provide eCommerce development solutions, giving you cutting-edge eCommerce software and development services unique to your needs. If you're a large corporation looking to develop a custom, well-branded eCommerce online store, OuterBox offers the staff to achieve your goals on a large scale. With endless features and functionality, we push the limits of custom eCommerce website design to bring new ideas to life. From initial consulting and brainstorming, through development and implementation, your project will be handled professionally and creatively.


5 Star Rated Company

OuterBox is rated 4.7 / 5 average from 638 reviews on FeaturedCustomers & Clutch

What is eCommerce and How Does an eCommerce Website Work?

Author Justin Smith
by Justin Smith - CEO

eCommerce, standing for electronic commerce, is the process of a customer shopping online and processing their payment. An eCommerce website allows a visitor to find their product(s), add them to their "cart" and securely enter their payment information to complete the purchase. Since the advent of credit card processing on the internet, eCommerce has permeated throughout society and into our daily lives. Today, just about any product or service imaginable is for sale sold on the web, whether through a dedicated eCommerce website or other means.

In the last several decades, more and more people are buying online and enjoying the benefits that eCommerce provides, such as increased convenience, lower prices, and sales tax exemptions, to name a few.


What is eCommerce?

definition of ecommerce screenshot

As shown above, Google defines eCommerce as:

"Commercial transactions conducted electronically on the Internet."

Given the ambiguity of that definition, it should come as no surprise that "What is ecommerce" is searched on Google an estimated 10,000 times per month.

In this eCommerce & eCommerce websites guide, we hope to clear this matter up once and for good! Let's start with the origins of the term "ecommerce."


eCommerce Etymology

eCommerce is a blend word for "Electronic Commerce," which in and of itself seems oddly vague.

It seems the word eCommerce was always meant to be a broad term used to refer to virtually any commercial transactions that take place on the Internet.


eCommerce Business Models:

Most eCommerce takes place on an eCommerce website, which acts as a virtual storefront wherein transactions and commerce can take place. eCommerce can manifest in many different forms:

  • Retail: Products are sold by businesses directly to an end-level consumer without intermediary involvement.
  • Wholesale: Products are sold in bulk, either directly to the consumer, or to wholesalers/distributors.
  • Dropshipping: Products are sold online, but shipped directly to the consumer by a third-party that manages inventory, order fulfillment, and other logistics. This article offers an in-depth explanation of dropshipping.
  • Crowdfunding: Consumers pool money, often in advance of an anticipated product coming to market, to raise startup capital, leverage buying power, reduce product costs, etc.
  • Subscription: Recurring purchases for products or services are automated until the subscriber chooses to cancel or alter their subscription level.
  • Digital Products: Most people think about tangible products, but many eCommerce transactions include the sale of digital products, such as music, movies, audio and video files, templates, software, etc.)
  • Services: Skilled labor or services can be purchased digitally, such as hiring an Uber driver or paying someone to run your errands online.

What is an eCommerce website?

eCommerce websites are the digital portals (i.e. virtual storefronts) that facilitate eCommerce. Remember, eCommerce is a blanket term that includes virtually any transaction that takes place on the internet.

Any website equipped with eCommerce functionality and allows customers to purchase a good or service is an eCommerce website.

Historically, the earliest eCommerce transactions took place via email and phone calls.

Even at the earliest stages of development, effective eCommerce websites must be designed to:

  • Facilitate Revenue via:
    • Maximizing the aggregate quantity of transactions.
    • Maximizing "average order value."
    • Steering shoppers to the most profitable products and categories.
    • Encouraging brand loyalty, repeat customers, audience engagement.
    • Streamlining checkout and other critical conversion funnels.

eCommerce websites range from template driven plug-and-play shopping carts to complex eCommerce websites that cost millions of dollars to develop and maintain.


How Do eCommerce websites work?

eCommerce websites work through a series of steps, utilizing website code, the database, and 3rd party applications such as a payment processor or payment gateway.

eCommerce websites use SSL certificates (read more about those here) to secure and encrypt all transferred data. Sensitive data, including credit card information, should never be stored within the website's database unless the website adheres to all mandated regulations, including PCI Compliance.


eCommerce Websites Typically Work Like This: 

  1. A potential customer navigates to an eCommerce website, whether via search engines, paid advertisements, referral traffic, etc. 
  2. The eCommerce website connects to its database, which contains tons of data about the website's categories, products, product dimensions and weight, articles and content, images, etc. The website requests this data to dynamically render any requested web pages.  
  3. After browsing the eCommerce website, a potential customer adds a product or service to their virtual shopping cart and decides to check out.
  4. The shopper completes the checkout process and finalizes the transaction.
  5. The shopper's credit card information is encrypted and sent to a Payment Gateway(Paypal, for example) to handle the credit card processing securely and remotely.
  6. Once the order is complete, and the payment has gone through, the website typically provides an estimated shipping time, a unique transaction number, postal tracking number, etc. Most of these processes are automated and part of a good eCommerce website's core functionality.
  7. As transactions take place, orders are stored in the website admin and sent to an order fulfillment team. Order fulfillment can be done in-house or by a third-party company/drop shipper. 

Overall, eCommerce websites offer advantages and disadvantages when compared to traditional brick-and-mortar storefronts.

Pros of eCommerce Websites:

  • Increased market reach (global customer base).
  • Reduced costs for goods, services, shipping, etc.
  • Secure & encrypted transactions.
  • Shortened distribution chain.
  • Faster order fulfillment.
  • Better, more precise data for future sales forecasting.
  • Targeted markets can be razor-focused, based on age, demographics, interests, etc.
  • The potential for anonymity.

Cons of eCommerce Websites:

The disadvantages of eCommerce websites are few and far between, and if you work with a reputable eCommerce website development company, are easily mitigated. Disadvantages of eCommerce sites include:

  • Customers can't always see and touch the product in real life before purchasing.
  • Potential customers must be somewhat tech-savvy, potentially limiting market reach.
  • Less 'personal' shopping experiences.
  • Potential for fraud, data privacy issues, etc.

eCommerce Websites Types and Common eCommerce Business Models

The majority of eCommerce websites on the internet are B2C retailers. However, there are many types of eCommerce websites:

  • B2B (business to business)
  • B2C (business to consumer)
  • C2C (consumer to consumer)
  • C2B (consumer to business)
  • B2A (business to public administrations)
  • C2A (consumer to public administrations)

eCommerce vs. Mobile Commerce:

Mobile commerce (mCommerce) refers to eCommerce that takes place on a mobile device. With the ubiquitous nature of smartphones and tablets, a perpetually-increasing share of ecommerce transactions will take place on a mobile device. Read more about mobile commerce statistics!


Popular eCommerce Platforms:

Most eCommerce websites, including some custom eCommerce websites, utilize a pre-existing shopping cart software platform and integrated content management system (CMS). There are dozens, if not hundreds of eCommerce website platforms available. The most commonly used platforms include:

  • Magento
  • Onveos
  • Shopify
  • WooCommerce (a WordPress plugin)

Examples of Popular eCommerce Websites:

  • Amazon.com
  • Walmart.com
  • Target.com
  • eBay.com
  • Alibaba
  • Flipkart.com
  • NewEgg.com
  • Overstock.com
  • BestBuy.com

How To Promote eCommerce Websites

If you already have an eCommerce website or plan to soon, you should have a plan to drive traffic to the website.

  • SEO: Search engine optimization is the process of improving your website's ability to rank in search engines for keywords related to your business.  Learn about ecommerce SEO services with OuterBox!
  • PPC / Paid Advertising: Paid traffic is another excellent method to drive traffic to your site. Paid traffic can be purchased from search engines, other websites, social media outlets, etc. The most popular paid traffic source is Google Ads (formerly Adwords), which follows an algorithmically-influenced auction model. If you're serious about PPC, we recommend leaving your PPC campaigns in our hands.
  • Social Media: You can build brand awareness and leverage social media as an additional source of traffic to your website. Depending on your business, you may even be able to rely on social media traffic to drive a majority of your site's traffic. Some social media platforms make more sense than others depending on your industry. Your business should decide which make the most sense and focus most of your efforts on those channels. The big ones to consider are Facebook, Twitter, Linkedin,  Pinterest, Instagram, & Google My Business. 
  • Referral: Referral traffic, whether organic or paid, is an additional means of driving traffic. Network with authoritative voices (trade magazines, blogs, etc.) in your industry to find qualified referral traffic. Submitting coupon codes to the coupon aggregators can be a quick and easy way to drive some referral traffic to your site, but it may not be super-qualified. 
  • Sales / Promotions: Online shoppers love taking advantage of special sales, promotions, coupon codes, etc. If you're a standard eCommerce retailer, your shoppers will practically expect some special discount, or at the very least the illusion of some added-value. Learn more about running eCommerce promotions.


Understanding Conversion Rate for eCommerce Websites

Your website's conversion rate is the total number of conversions on your website divided by the total number of visitors. For example, if an eCommerce site receives 2000 visitors in a month and has 500 conversions, the conversion rate would be 25%.

Most of the time, when discussing conversion rate on an eCommerce website, we are talking about the percentage of website visitors that convert into a paying customer. But don't overlook other equally important website goals!

It is up to the business to define what a conversion is. Website goals and conversions are easily identified and tracked in Google Analytics. Any desired action that visitors are encouraged to take is worth monitoring.


Why Conversion Rate Matters for eCommerce

The idea of converting as many of your shoppers into paying customers is not a new concept, nor is altering elements of the store's layout and design to facilitate conversions. Brick and mortar stores have worked to increase their conversion rates since the dawn of capitalism.

Tracking conversion and conversion rates on your website allows you to predict future sales, compare performance, test changes, and more.

Ideally, you would never make changes to your website that hurt your conversion rate, but you never know what changes will make an impact one way or another until you try!

Running AB Tests (aka Split Testing) is a common way to test changes on an eCommerce website to determine which changes improve your conversion rate. Google now even offers its own AB testing tool which seamlessly integrates with Google Analytics.


My Website Needs Conversion Rate Optimization

If you're interested in increasing your website's conversion rate, check out our 11 Tips to Convert Visitors into Customers. If you're ready to call in the pros, it's time to consider Conversion Rate Optimization Services with OuterBox.

How To Measure eCommerce Success

There are many ways to track the success of your eCommerce website.


Website Analytics & Behavior Data

Google Analytics is by far the most widely used analytics tracking software out there, and it's plenty robust for most applications. Here's a list of the most commonly used web analytics software:
  • Google Analytics
  • SE Ranking
  • Kissmetrics
  • Clicky
  • Piwik
  • Gauges
  • Mixpanel
  • Foxmetrics

Check out these 20 Google Analytics Alternatives for even more options.


KPI and Important Metrics for eCommerce

The following metrics are just a few of the most important for measuring eCommerce success, but ultimately what KPI matter most is unique to each business.

  • Revenue (organic, paid, direct, social, referral)
  • Quantity of transactions
  • Average order value
  • Traffic (organic, direct, social, referral)
  • Bounce Rate
  • Conversion Rate
  • Audience Engagement (email blasts, bounce rate on organic landing pages, etc.)
  • Cart Abandonment Rate
  • Traffic Gains (organic, paid, referral, etc.)

Want to take your website to the next level?

For more than 15 years we've been an award winning design, development and SEO marketing agency. Talk with us and see how we can help your business.