Digital marketing refers to a variety of advertising services delivered via digital channels, including search engines, social media, email, mobile apps, and websites. By its nature, digital marketing is an umbrella term designed to include a variety of marketing services that take place digitally.
In an increasingly saturated online landscape, if you want to thrive online, your business needs a digital marketing agency that has the skills and experience to set you apart online.
In the last 15+ years, OuterBox has become a leading digital marketing agency, providing industry-leading web design, search engine optimization, pay-per-click advertising, and much more.
OuterBox is an award-winning web design agency, proficient in all the major CMS on the web. We can design and develop on your preferred CMS, but we also develop completely custom websites built from the ground up.
As a leading digital marketing agency with an eCommerce focus, we've helped set the trends that dominate eCommerce today. From eCommerce digital marketing services like SEO and PPC advertising to eCommerce web design & development, we are the eCommerce experts.
Nobody knows search marketing better than OuterBox. Case in point: How did you find this web page? Whether via SEO or PPC, OuterBox has the chops to drive significant, qualified traffic to your website from search engines like Google.
Once your website is receiving sustainable, qualified traffic, conversion optimization is crucial to maximizing your success online. CRO services from OuterBox leave no stone unturned as we continuously refine your website to facilitate goal conversions.
Often overlooked, Social Media and Display Marketing are increasingly essential in today's competitive digital landscape. OuterBox develops social media strategies that engage your audience, promote your brand, and convert social media users into paying customers or new business leads.
OuterBox is a full-service digital marketing agency, offering nearly every digital marketing service needed under one roof. There are numerous advantages to this setup, but the most important one is cohesion. When you work with OuterBox, your SEO team, your PPC team, your developers, your designers - will all be working together with a holistic goal or set of goals in mind.
There are numerous advantages to choosing OuterBox as your digital marketing agency:
Our team will answer questions, give suggestions and provide you with a detailed eCommerce scope, pricing estimate, and project timeline. Fill out the form below, or if you'd like to discuss your project over the phone, call us at 1-866-647-9218. We're open M-F 9am-5pm EST. We look forward to discussing your project.
Digital Marketing Services FAQs
Your Questions. Our Answers.
Digital marketing is an umbrella term that refers to marketing strategies that take place digitally. In other words, this refers to online marketing strategies designed to drive awareness and traffic to your website. Popular digital marketing services include search engine optimization (SEO), Pay-Per-Click Advertising (PPC), Conversion Rate Optimization (CRO), and web design & development.
A digital marketing agency is any company that offers digital marketing services. Many digital marketing agencies are focused on only one or two services. As a leading digital marketing agency, OuterBox offers nearly every digital marketing service imaginable, including SEO, PPC, CRO, Social Media Marketing, web design & development, and much more. One of our main selling points is that we can offer all of these services under one roof, for improved efficiency and cohesion.
Once your business decides that it could benefit from digital marketing services, you will need to choose who to hire to handle the execution of those services. More importantly, you'll need to develop a strategy to execute first.
Companies need to determine if it makes sense to hire new employees or turn outward to hire an independent contractor, consultant, or digital marketing agency.
The advantages of hiring a digital marketing agency like OuterBox is that you enjoy the benefit of hiring experts in every position without the overhead of hiring new employees.
A digital marketing agency will perform a variety of services to market your business or website online. The services they render will depend on what you hire them to do. In other words, did you sign an SEO-specific contract with a digital marketing agency? If so, SEO is probably the only service they will perform.
When you partner with OuterBox, our team of expert digital marketers will let you know what types of services will make the most impact on your business' botom line.
The advantage of working with an established digital marketing company like OuterBox is that we know what works, and what doesn't. We understand the nuances of varying industries and develop custom digital marketing strategies that suit the needs of our clients.
A business' digital marketing strategy refers to the big-picture, holistic approach behind their digital marketing efforts. When you partner with OuterBox, we will advise you on the types of digital marketing services that would benefit your business the most. Once we've agreed upon the services needed, we will develop a custom, holistic strategy that ensures all of our marketing initiatives work together in harmony.
Freelance digital marketing refers to hiring an independent contractor or consultant to perform digital marketing services for your business. Freelance marketers often have an area of focus that they concentrate on. While hiring a freelance digital marketer may be a good decision for your business, especially if you are an up and coming business, more times than not, you'd be better off with an established agency.
At OuterBox, many of our employees are former freelance marketers who have left their businesses to join our team. We certainly understand the value freelancers can provide, but finding a reputable freelancer is often more difficult than finding a reputable agency.
When you work with OuterBox, you'll have an entire team of experts working on every aspect of your digital marketing campaigns together. It would take dozens of freelancers to replicate the level of service that OuterBox provides. When it's time to take your website seriously, you should consider hiring an established digital marketing company.
This depends on the specific services you are in need of. If you are looking for SEO, ask for proven results for competitive keywords. If you require web design, ask for examples of websites they've designed within similar industries or with similar goals.
A reputable digital marketing agency should have no problem providing proof of their abilities, including case studies, client testimonials, portfolios, etc. Avoid any company that cannot offer any of these things.
Unless you've been living under a rock, you've noticed the increasing role the internet plays in business and commerce. Today, it is critical that your company has a digital presence, and digital marketing services provide a way to maximize that presence. Digital marketing services from OuterBox will turn your website into a marketing tool in and of itself.
Rest assured, if you want your business to generate leads or revenue online, you need digital marketing services. The question that you need to be asking is not why is digital marketing important, but what types of digital marketing are most important for your business.
AB testing refers to split testing two variables on a webpage and comparing the results. AB testing is part of Conversion Rate Optimization (CRO) and is the process of improving your website to faciliate completion of your desired goals.
KPI, or Key Performance Indicators, refer to the most important metrics of a marketing campaign. If your website sells products online, total revenue is your most important KPI. If your main goal is to generate leads, quantity of leads generated in a given time period would be one of your most important KPI.
Whichever digital marketing services you choose, OuterBox will work with your team to establish KPI from the get go. This helps to establish a performance benchmark early that we can improve upon and use to monitor the success of the campaign(s).
Think you have what it takes to join the OuterBox team? We're always hiring experts in all fields! Check out our careers page to view our available positions!