eCommerce PPC Services from an Experienced PPC Agency
As a premier ecommerce PPC agency, we build profitable campaigns that scale—Shopping, Performance Max, and remarketing—backed by clean feeds, Merchant Center best practices, and 20+ years of specialized ecommerce PPC management.
- One point of contact, weekly strategy calls, fast responses.
- Transparent reporting and KPIs tied to revenue and ROAS.
- You keep full account ownership and historical data.
- Full coverage: Google Shopping, Search, remarketing + Merchant Center care.
Company Stats:
1000+
Successful client relationships
105M+
Google Ads spend managed
20+
Years a PPC agency
eCommerce PPC Services That Move the Needle
As an experienced ecommerce PPC agency, OuterBox focus on what actually moves revenue. Our team builds and manages Shopping, Search, and remarketing with clean product data, steady week-to-week optimization, and clear, actionable reporting. You get a dedicated manager, transparent communication, and campaigns aligned to profit—not just clicks.
Strategy & Setup
We learn your goals, audit what’s running, and build a clean account structure by brand, category, and intent so budgets land where they perform and waste goes down.
Google Shopping Management
We organize products intelligently, optimize listings, and keep eligibility and policies clean, a core part of effective ecommerce PPC management that puts best-sellers in front of buyers more often.
Search Campaigns (Brand & Non-Brand)
We capture high-intent queries, protect brand terms, write persuasive ads, and keep search terms clean to win ready-to-buy traffic at efficient CPCs.
Product Feed & Merchant Center
We shift ecommerce PPC budget to winners, pace spend around seasonality and apply guardrails to cut waste, meaning more revenue from the same budget with fewer surprises.
Remarketing & Audiences
We recover cart and product viewers with dynamic remarketing and thoughtful audience layering, bringing back shoppers who were close to buying and lifting repeat purchases.
Reporting & Communication
Weekly strategy calls, clear roll-ups, and a live view of KPIs with next steps so PPC for online stores is easy to understand, act on, and improve.
Landing Pages & CRO Support
We align landing pages with search intent, trust cues, and the ad promise, and recommend tests when they make sense, turning more paid clicks into carts and completed checkouts.
Get an eCommerce PPC Campaign Estimate
Each eCommerce paid search campaign is different and has different goals. We’ll put together a plan for your success. Complete the form below or, if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.
Quote Request - Paid Search
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Want To Talk Now?
1-866-647-9218
1-866-647-9218
Offices open 9-5 EST.
Google Shopping & Search: eCommerce PPC Built for Profit
Shopping showcases your products. Search captures intent. We run them as one system so budget flows to what sells. Our ecommerce PPC management keeps pay per click efficient and focused on revenue, not noise.
One eCommerce PPC System, Two Roles
Shopping drives product visibility across your catalog, while Search answers high-intent terms and fills gaps. Together they reinforce each other: Shopping surfaces the right items, and Search routes buyers to the best product or collection for faster conversions.
Brand vs. Non-brand Clarity
We separate brand from non-brand so budgets, bids, and messaging stay clear. Brand protects your name at efficient CPCs. Non-brand targets category and product demand with focused themes and matching landing pages for cleaner data and steadier decisions.
Clean Queries and Smart Timing
Regular search-term reviews and sensible negatives keep spend tight, and promotions roll out in sync across Shopping and Search. Seasonal peaks get priority, low-margin items taper back, and generic terms are guided to helpful collections to keep pay per click predictable and profitable.
Our eCommerce PPC Approach
You want a clear plan, steady communication, and results that tie back to revenue. Our ecommerce PPC management process is built to show you what will happen and when, with weekly touchpoints and reporting you can actually use. As a Premier Google Partner with more than 20 years of pay per click experience, we keep the work focused on ROI, not vanity metrics.
1) Discovery and Goal Alignment
We learn your products, margins, seasonality, and KPIs. Together we set targets for revenue, ROAS, and growth by category or brand so success is unambiguous. Then we agree on the communication cadence, including weekly meetings and detailed reporting.
2) Audit and Quick Wins
If you have history, we review structure, queries, ads, product data, and Merchant Center. We fix blockers first, like disapprovals or wasteful terms, and surface fast ecommerce PPC opportunities that can lift results without a rebuild. Expect pragmatic changes that protect budget and improve efficiency right away.
3) Pay per Click Structure and Launch
We organize Shopping and Search to match intent and margin, separating brand from non-brand and mapping queries to the right landing paths. Product feeds are enriched, and Merchant Center is monitored so your best-sellers stay eligible. Campaigns go live with a simple test plan and clear approval checkpoints.
4) Reporting and Communication
You get weekly strategy calls and concise roll-ups that explain what changed, what worked, and what we’ll do next. A live view of performance you should expect from every pay-per-click agency that keeps everyone aligned without surprises. The goal is consistent, ROI-focused improvement, not noise.
5) Ongoing Optimization and Growth
We expand winners, trim waste, and time promotions across Shopping and Search. Tests rotate through audiences, creative, and bidding to keep your PPC for ecommerce efficient as you scale. Over time, we explore sensible channel expansion only where it adds profitable reach.
What You Can Expect from OuterBox as Your eCommerce PPC Agency
- Premier Google Partner expertise for Google Ads and Google Shopping.
- Weekly meetings and detailed PPC reports you can act on.
- A program designed to drive ROI, with 5:1 as our benchmark goal.
eCommerce PPC FAQs
How much budget do I actually need for ecommerce PPC to be profitable?
We size budget by looking at your average order value, margins, and conversion rate, plus what competitors are paying for clicks. If your forecasted cost per sale is below your margin, we recommend a starter budget that can drive at least 30–50 conversions a month, then scale. Our goal with ecommerce PPC management is profitable learning first, growth second.
Should an ecommerce PPC agency bid on our brand name or save budget for non-brand?
Usually yes, but we check a few factors first: are competitors bidding on your brand, how strong is your organic result, and what’s the cost to defend it? If brand clicks are cheap and protect your SERP, we keep a light brand campaign and put most budget toward qualified non-brand demand.
What’s better right now: Performance Max or Standard Shopping, and when do we use Search with it?
We choose based on control vs scale. If you need tight control by category or margin, Standard Shopping often wins; if the feed is healthy and you want reach, PMax can work well. Search supports both by capturing brand and high-intent category terms, which is core PPC for ecommerce.
How do we fix Google Merchant Center disapprovals and keep product visibility up?
We review diagnostics, feed attributes, and your site to find what’s causing the flags. Most fixes come from cleaner product data (titles, GTIN, images), consistent price/availability, and clear shipping/returns. Ongoing monitoring keeps products eligible, so shopping visibility doesn’t drop.
How long until we see results from ecommerce pay per click for an online store?
Most brands see direction in 2–4 weeks and steadier ROAS in 60–90 days. Timing depends on factors like budget, competition, product price point, and seasonality. We tell you upfront what to expect and report progress weekly.
How should we structure brand vs non-brand so bids and reporting stay clean?
Separate them. We keep brand in its own campaign to protect your name and measure its impact, then build non-brand by category or best sellers so budgets go where profit is. Clear separation makes optimization and reporting simpler.
Do promos and seasonality change how we roll out Shopping vs Search?
Yes. We align promo timing and messaging across Shopping and Search, factor in inventory and margin, and adjust budgets around peaks. The aim is consistent messaging and eCommerce PPC spend where it will convert best during each season.
Paid Media Case Studies
OuterBox is rated 4.8 / 5 average from 867 reviews on FeaturedCustomers & Clutch
