PPC Management Services

Concerned you’re wasting paid search spend? Since 2004 we’ve delivered PPC management services that drive revenue and leads, making the most of each click and each dollar you spend. Our PPC management experts optimize your campaigns – boosting ROI by 300%+.

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Company Stats:
Years a PPC agency
Google Ads spend managed
Successful client relationships

Our PPC Management Experts Will Make Your Pay-Per-Click Campaign a Success

PPC campaign management is one of our core services at OuterBox. We’ve been a leading search engine marketing agency since 2004, providing services for both organic search and PPC. Our focus on ROI and years of expertise allow us to make the most of each dollar you spend. As a Premier Google Partner, we stay up-to-date with all of the latest paid search trends, while optimizing your campaign using the latest and greatest methods. We’ll take the proven methods we’ve applied for our successful PPC management clients and apply those same strategies to your campaign.

Talk with our PPC experts today for a free quote.

PPC Management ROI Focus

PPC Focused on ROI

Our PPC campaigns are focused on ROI, meaning delivering a 5-to-1+ return is always our goal.
PPC Management Experts

Long-Term PPC Relationships

Developing a long-term relationship allows us to become part of your team and understand your business and PPC goals.
Monthly PPC Services Reports

Monthly PPC Reports

We'll talk with you throughout the month and also provide a detailed report outlined everything we've touched and optimized with your PPC campaigns.

We're PPC Management Experts Certified In The Following Areas:

  • PPC Ads Management
  • PPC Shopping Ads Management
  • PPC Ads Management
  • Google Analytics Experts

Let’s make your Google Ads campaign a success! Want to talk now? Call 1-866-647-9218.

Get Your PPC Management Estimate

At OuterBox our PPC management services help your campaign reach its true potential. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.

Want to get the ball rolling quicker? Call 1-866-647-9218.

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PPC Management FAQs

What is PPC Management?

PPC management is the process of managing and optimizing a company’s pay-per-click advertising campaigns on various platforms such as Google Ads, Bing Ads, and social media platforms. The objective is to reach a target audience with maximum efficiency and effectiveness while maximizing return on investment (ROI).

Why is PPC Management important for businesses?

Professional PPC management is critical for businesses because it helps them reach their target audience more efficiently and effectively. By managing campaigns effectively, businesses can minimize waste and ensure their advertising budget is being utilized to its fullest potential. This results in increased visibility, traffic, and ultimately, conversions at a lower cost per conversion.

What are the benefits of PPC Management?

The benefits of PPC Management are numerous, but some of the most significant include:

  • Increased visibility and traffic
  • Better targeting of the right audience
  • Increased brand recognition and awareness
  • Increased conversions and sales
  • Better return on investment (ROI)

How does PPC Management work?

The process of managing a PPC campaign typically involves several steps, including:

  • Keyword research and selection
  • Campaign set up and configuration
  • Ad copy creation and testing
  • Bid management and optimization
  • Campaign monitoring and analysis
  • Continuous improvement and adjustment based on data-driven insights
  • Weekly / monthly reporting
  • Calls and meeting with our PPC experts

How can a business get started with a PPC campaign?

Getting started with PPC can be simple. Begin by defining your business objectives and target audience. Then, research the most relevant advertising platforms (Google, Facebook, etc.) and choose the one that aligns best with your goals. Create a budget, conduct keyword research, and develop ad copy. Launch your campaigns, monitor them regularly, and make necessary adjustments based on data-driven insights.

Google Ads account and have ads live within a matter of hours, but beware, it’s easy to waste a lot of money if done incorrectly.

Can PPC Management be done in-house or should a business use a third-party agency?

The decision to manage PPC in-house or through a third-party agency depends on several factors, including the size and complexity of the business, the in-house resources and skills available, and the budget allocated for advertising. Larger and more complex businesses may benefit from a third-party agency, while smaller businesses with limited budgets may prefer to manage PPC in-house.

Google AdWords campaign landing page example

How does OuterBox manage a PPC campaign?

Google Ads & PPC Account Set-Up

If you do not yet have campaigns running, we’ll set up your accounts, configure your campaigns, develop ad copy, and more. Once your account is set up we’ll remove all of the configuration with you for approval before campaigns go live and spend is turned on.

PPC Campaign Analysis & Implementation

If you have an active PPC campaign, let us review your historical data, current performance, and determine which steps to take to improve performance. Often we can edit your existing campaigns, but other times we’ll start over from scratch. We know that each client comes to us in a different situation, so we handle each campaign differently based on current standings and goals.

PPC Conversion Tracking & ROI Analysis

Throughout your campaign, we’ll track conversions and analyze results. We’ll change ads copy, modify bids, and do whatever it takes to boost your conversion rate. Our goal is to drive leads at the lowest cost per lead possible!

Our PPC Management Service Campaigns Include:

  • New campaign setup and creation
  • Ongoing ad copy creation
  • Ad extension management (site links, promotion extensions, product extensions, etc.)
  • Ongoing keyword research and refinement
  • Negative keyword expansion and cost savings
  • Ongoing bid management
  • Tactical planning and goal alignment (search, social, display, and video)
  • Budget management
  • A/B testing (ad copy, landing pages, bid strategies, etc.)
  • Demographic and Audience targeting and refinement
  • Detailed monthly reporting
  • Ongoing communication and account management
  • Data analysis and troubleshooting
  • Expert suggestions for scaling
  • PPC consulting
  • & much more

How Does Pay-Per-Click (PPC) Advertising Work?

Jeff Hirz

Paid search advertising, also known pay-per-click (PPC) advertising, can be a highly-effective, and profitable, way to grow your business and positively impact your bottom line.

If it’s done well, that is.

At OuterBox, we tailor our approach to paid search for each client based on their needs and goals. No two accounts are the same, but the majority of our clients have one thing in common: PPC is driving a significant portion of their online revenue and conversion volume.

What is Pay Per Click (PPC) Advertising?

In short, pay-per-click advertising is exactly what it sounds like; an advertising tool that lets you decide exactly how much a click-through to your website is worth, giving you the option to pay for site traffic. The slightly longer version is that it is a tool provided by search engines (i.e. Google) and social networks (like Facebook) to let companies purchase ad space based on what people are searching for, or what activities they do, while online. In the search engine space, advertisers choose search terms (also called keywords) that are relevant to their business and enter into an auction each time people use those keywords. For example, when someone searches for “car insurance quotes” in Google, all of the ads they see are from companies who decided “car insurance quotes” is an important term. More often than not, the company willing to pay the most per click will show up at the top of the page, so having a high bid may be necessary if you want to ensure your ad will get visibility.

How does pay-per-click work?

Sure, quality plays a huge role in determining who gets the top spot, who gets the second highest, and so on, but bidding competitively is an important element to making sure your ad gets seen by your target audience. If you bid too low, you run the risk of not getting shown on the 1st page of search results, or not earning as many impressions as possible.

Most Popular PPC Channels

It should come as no secret, but the most used search engine in the U.S. is Google. With the most active users and the most amount of daily searches, Google dominates the marketplace. Because of this, Google is where your business should focus its pay-per-click advertising budget. Bing is the other major search engine that you need to focus on, as many Bing users don’t typically search in Google, and thereby wouldn’t see any of your ads if you only included Google in your marketing mix.

Aside from the traditional text ads, which you can use in both Google and Bing, Google also has an expansive list of display advertising options to choose from. By using a mix of text, videos, and images, you can use Google’s display network to reach millions of users as they browse sites all across the internet. You can also leverage Google’s toolbox to reach people as they view videos in YouTube, and check emails in their Gmail inbox.

How to Use it for My Business

PPC can be used to send traffic to a particular page, increase phone calls on your site, drive in-store visits for people searching near your location, boost eCommerce sales, and so much more. Just like any other marketing decision, pay-per-click advertising should only be considered if it aligns with your goals. If you are trying to increase online sales, or generate leads, PPC is definitely something you should be doing. The first step is to identify what keywords are most important to your business. If you are an online store who is focused on selling shoes, you would want to bid on terms like “buy shoes online” or “tennis shoes sale.” Likewise, if you own a local HVAC company, and your site is largely focused on lead-generation, you would want to bid on terms such as “HVAC repair” or “heating and cooling company near me.” Choosing the right keywords is essential to making sure you are sending relevant traffic to your site, and spending your advertising dollars most effectively.

If you are more focused on creating brand awareness, then display, video, or social media advertising might be a better fit. Especially for new businesses, your potential customers can’t interact with your brand without you first capturing their attention and letting them know who you are and what problem you solve. Display, video, and social media advertising can be a great way to expand your brand’s reach while also driving new visitors to your website. While the text-based ads are great for people lower in the purchase funnel, the more branding-related tactics offer an affordable way to grow your web presence and increase your reach.

Over time, you will be able to see which channels are providing valuable ROI, which ones are wasting money, and make decisions based on that data. At OuterBox, we are constantly evaluating our client’s accounts, and optimizing the marketing campaigns to increase ROI and maximizing conversions.

Determining Pay-Per-Click Budget & Profitability

One of the best parts of pay-per-click advertising is that your budget is completely within your control. You tell Google and Bing exactly what you are willing to spend per click, per campaign, per day, so you will never spend more than you decide to. Like I mentioned before, you might need to spend a bit more per click depending on the keyword and how much competition you have, but the decision to spend $5,000 per month or $5,000,000 per month is completely up to you. For most of our clients at OuterBox, the idea of a budget is more of a fluid concept. The budget is somewhat limitless as long as we are helping them earn a positive return on their investment. If you think about it, it makes perfect sense. If I were to tell you that you could get $9 in return for every $1 you spend, it would be hard to argue that you should stop spending your money.

As long as your profit margins align, a positive ROI in pay-per-click advertising warrants increasing your spend. Likewise, if you are seeing a return lower than your goals, it might make sense to decrease your spend, pause inefficient keywords, or focus on lower CPC tactics like video or display.

PPC advertising reporting screen

Why Use a PPC Agency

Using an agency can be somewhat intimidating, and we get that. Sharing your marketing goals, budgets, and business plans can make you feel vulnerable. It also adds another line item on your P & L sheet. But, using an agency can be very beneficial to both your short-term and long-term marketing goals and PPC management may not cost as much as you think. By working with an agency, you get:

  • Industry knowledge and expertise gained through years of helping other companies accomplish goals similar to yours
  • Access to various other departments at a moments notice (SEO, web-dev, creative, etc.)
  • An extension of your in-house team, at a fraction of what it would cost to hire us full time
  • Cost savings for a variety of vendors who offer discounted “agency pricing”
  • Time savings. Instead of having to worry about marketing plans, targeting, positioning, and a ton of other buzzwords, we take that workload off of your shoulders.

Hopefully this guide was helpful in telling you what pay per click advertising it, how it works, and why it’s important to your business. However, we know there is about a million questions you might have after reading this. When you have questions, please reach out to us here at OuterBox and let us help get your Google Ads, Bing Ads, and Facebook digital ads driving sustainable, long-term revenue for your company.

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