How To Choose an SEO Company
What makes for the best search engine optimization company and how do you know if they are the right company for you? The best way to know if an SEO company is a good one is to see results. Results are everything and it's what you are after. If they can prove that they have done for other clients what you need done, they should be a good pick.
SEO Guarantees (Watch Out!)
As the saying goes, "if it sounds to good to be true, it probably is". If an SEO company guarantees results, be suspicious. The best search engine optimizer will tell you, there is no exact way to know where your website will be ranked in the search engines after optimization is complete. Search engines do not reveal the exact way that they choose which website is better than another, so know ones knows exactly what will place your site above another. We have a great article you should read: Guaranteed SEO Rankings.
Case Studies & Examples
Ask for examples of websites that they have optimized and which keywords they optimized for. They should be able to show you where in the search engines that client is appearing. If they can't give examples, they probably don't have them. Look for examples in your industry and verify rankings by searching yourself. Also, remember, rankings alone doesn't not always mean increased traffic, so ask for some traffic statistics. And remember traffic alone doesn't always mean an increase in leads or sales, which is what you're after. Find out how well their examples are truly performing and ask to talk to a client or two if you need that is needed.
Visit If You Can
At OuterBox we like to invite clients to come visit our office and meet with the team. We feel any company that could say they are one of the best seo companies should be willing to have you into their office. Meeting in person, if even only for an initial meeting, can help start a great relationship and give you the peace of mind that you've made the right decision and like the team you're working with. The team should consist of multiple people, just an an "seo person" or two. At OuterBox we typically have over 10 people that will touch each SEO clients project because experts are needed in different areas such as content development, link building, landing page creation, design, technical SEO, and more, which all go into the SEO process.
SEO Prices & Value
As with web design services, it's not always how much you're paying but how much you'll get in return. Paying $3,000 a month for search engine optimization that produces results is a much better value than spending $500 a month on optimization that does nothing, of course. Just be sure that the company you go with can produce results. The search engines are powerful tools and your website will gain traffic and business if SEO and website marketing is implemented correctly.