SEO Campaign Lights Up Online Sales & Conversions for Warehouse Lighting

Warehouse Lighting SEO Case Study

Warehouse Lighting came to OuterBox in the summer of 2020 needing to revamp their SEO efforts. They were looking for an agency that was quick to react to Google’s latest algorithm updates as well as one that was 100% transparent in everything they did. OuterBox proved to be just the strategic partner they needed.

Warehouse Lighting SEO Case Study

Key Campaign Statistics

105%

Increase in Organic Revenue

119%

Increase in Organic Transactions

110%

Increase in Organic Traffic

Project Overview

Warehouse Lighting specializes in customized lighting solutions for homes, businesses, retail operations, and industrial settings. In business for more than 16 years, the company prides itself on serving its loyal customers all across the country.

Warehouse Lighting came to OuterBox in the summer of 2020 needing to revamp their SEO efforts. They were looking for an agency that was quick to react to Google’s latest algorithm updates as well as one that was 100% transparent in everything they did. OuterBox proved to be just the strategic partner they needed.

 


 

Building a Winning SEO Campaign

Prior to engaging OuterBox, Warehouse Lighting was experiencing a significant decline in their keyword rankings and needed a strategy to turn things around asap. OuterBox’s expert SEO team began by doing extensive keyword research, which became the cornerstone of the team’s optimization strategy. Using this research as a guide, the OuterBox team began implementing dozens of new pages, optimizing their title tags, H1 headers, and other critical on-page elements.

Warehouse Lighting SEO Case Study

From there, the team turned its attention to making technical updates, such as improving site speed, website code and page load times. Collectively, these updates helped boost organic above and beyond any past traffic peaks as seen in the chart below.

Building on these initial optimizations, OuterBox continues to fine-tune its strategy to drive results. In conjunction with rising keyword rankings, Warehouse Lighting has also seen substantial increases in organic traffic and revenue. With organic conversions and revenue on the rise, OuterBox believes they are just getting started and will look to drive even greater results in the months to come.

Warehouse Lighting SEO Case Study

Notable Keyword Rankings:

  • Warehouse Lights
  • Warehouse Lighting
  • Industrial Lighting
  • LED Warehouse Lights
  • High Bay LED Lights
  • High Bay Lights
  • Industrial Warehouse Lights
  • Commercial Bathroom Lighting
  • Residential Light Fixtures
  • Parking Lot Lights
  • Barn Lights
  • Shop Lights
  • Ceiling mounted emergency lights
  • Industrial LED lighting
  • Linear LED light fixture
  • Residential Light Fixtures
  • Commercial LED Lights

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At OuterBox, we’ll tailor a strategy and budget that matches your needs and goals. Talk with our team of experts today and take the step towards result-driven online marketing for your website!

  • Detailed marketing proposal
  • FREE strategy blueprint & review ($5,000 value)
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John Battaglini
John Battaglini
Director of Search Marketing