If you’re not ranking on the first page of Google, you’re probably looking for a company providing the best in Google SEO services. Understandable. With more searches starting at Google than any other search engine, it’s important to position your website at the top of Google for maximum visibility, traffic and sales by hiring a Google SEO expert.
Luckily, Google has outlined the items you should take into consideration when hiring an SEO company. Remember, ranking on Google is about building the best website you can build and provide high-quality content. Our goal is to help you achieve those goals and to format and code your content in a way that is easy for Google to read, understand, index and rank. To learn more about Google’s guidelines for hiring an SEO agency, watch the video below.
After a Shopify website redesign, NRS wanted to take organic search to the next level. Within the first year of the campaign, organic traffic increased 94% and organic online sales grew by 105%, topping all previous website sales records.
With big growth goals, Lethal Performance came to OuterBox looking to dominate the first page of Google results. With full site optimization, including expansion of category and landing pages, Lethal Performance went from 3,200 keywords on the first page of Google to over 8,000. Organic revenue has grown by 341%, adding millions per year to overall online sales.
Through a website redesign and eCommerce SEO campaign, Boat and RV has grown significantly over the last 3 years. Online revenue has increased by 659%, shattering previous sales records.
With a simple brochure website, A&C Plastics knew it was time to break into eCommerce. Partnering with OuterBox, A&C launched a full eCommerce site and tackled first-page Google rankings. Organic traffic is now up over 550% with online sales increasing by more than 300%.
We’ll review all aspects of your website’s code, performance, and other metrics that affect Google rankings and user experience. After completing our initial SEO audit, we’ll get to work implementing fixes.
Google Search Console is a powerful tool to understand how Google sees your website. We’ll check core web vitals, optimize your core web vitals, review possible penalties, be sure your site map is configured, and more.
We’ll take the content you have and make it even better. By including necessary keywords, tags, and expanding your content so Google loves it, we’ll help you reach your full traffic potential.
Creating new content on a regular basis can be a powerful tool and Google SEO signal. We’ll create a content calendar, choose topics based on search volume, and be sure to create content that ranks!
Choosing the right keywords is key. Our team will develop an extensive keyword list and map those keywords to pages, creating a roadmap that’s easy for you, the client, to understand.
Understanding your competitor’s SEO tactics is a must if you want to rank above them. We’ll outline their strategies and build yours to be even stronger.
Utilizing industry-leading tools, we’ll review the links pointing to your website and make suggestions to disavow links that may be hurting your Google rankings.
We’ll cover all the basics of Title tag optimization, header optimization, image optimization, and more, to be sure you rank on the first page of Google.
Google has a proprietary algorithm that scans the internet to find websites and indexes those websites into its database. When a user makes a search, Google runs through its database of indexed websites and spits out results. Google does provide certain information about what it’s looking for and how it ranks websites but doesn’t give away all the details. Our job is to take the information Google has provided and use our expertise to determine what will make your website rank page #1.
Becoming an authority in Google’s mind is the ultimate goal and to do that you must publish authoritative, well-written expert content. Whether you’re creating a service page, article, or blog post, the goal should always be to create the best page in your industry. When you’ve built the absolute best content, it then comes down to technical optimizations to get your content ranking. It’s very important to make sure your web pages are coded properly and at OuterBox we’re technical on-site SEO experts.
The amount of time it takes to begin seeing results from your SEO campaign all comes down to where you’re at now. If you have a brand new website, it can often take 6-12 months to see any results, while established websites may see results in as little as a few days. When talking with our sales team be sure to discuss the timing around results. We’ll review all factors and give you an educated answer.
We’re different than most SEO agencies because we’re not just an SEO company. We offer website design, custom development, conversion rate optimization, and other digital marketing services. This combination of services allows us to not only optimize your website but make sure it looks great and convert visitors into customers. We’ve been in business for over 15 years and have a team of more than 50 in-house. Give us a call to discuss how we can take your Google search engine optimization to the next level of success.
Examine the technical foundation of your website:
Examine the quality of the content on your website and ask yourself the following questions:
The existing content on the site is what Google has already indexed you for, and if it’s missing any important metas or on-page optimizations, these should be the first issues that are addressed, as they will have the most immediate impact on your rankings. These include, but are not limited to (listed in order of importance):
In order to build expertise, authority, and trustworthiness (E-A-T), it’s critical that you construct a robust content plan that is going to drive inbound traffic to the site and educate your user base for years to come. An information or resource center, complete with an FAQ, embedded YouTube videos, and articles/blog posts, is a great starting point and should be continually expanded with high-value content. This will also present you with ripe opportunities to build up your internal link structure, hyperlinking keyword-rich anchor text to relevant pages to both improve the user experience and build more authority in Google’s eyes.
The old adage (“old” from a digital marketing perspective) is “Content is King.” It was true ten years ago. It’s true today. And I can assure you it will be true ten years from now. Sure there are other elements you have to take into account, but if this concept is at the core of your digital marketing strategy, it will be difficult for any Google algorithm update to waylay you for long.
At the end of the day, an organization’s website has to provide value to the end-user; so don’t focus on Google, focus on the user. If users find value in your content, they will continue to come back, traffic your pages, and ultimately convert to become a valued customers.
Google’s algorithm changes may temporarily set back websites that have been doing this well, but it’s critical that you keep fighting the good fight, stay up to date with the latest algorithm updates, and have the right marketing agency on your side to help you through the tough times.
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