Optimize your Google Shopping spend with a professionally managed Google Shopping campaign – improving ROI & increasing online sales.
Each Google Shopping campaign is different and has different goals. We’ll put together a plan for your success. Complete the form below or, if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.
Initially launched in 2002, under the name Froogle, Google’s product search engine invented by Craig Nevill-Manning, who is still an Engineering Director for Google today. Google Shopping has changed names several times since being launched under the name Froogle in 2002, including Google Products and Google Product Search.
The service is essentially a pay-to-play product search engine. Users can search for products from a variety of vendors all at once, comparison shopping to find the best deal. These vendors submit their product feed to Google. From there, a Google algorithm determines which stores to display for which search queries. It bases the decision on the stores’ product feed, websites, prices, and bids.
By properly optimizing your Google Shopping campaign, you can improve its performance drastically to get more “bang for your buck.” While some companies decide to do this internally, businesses that want to thrive on Google shopping should consider hiring a professional shopping management agency with the requisite skills and experience.
For the most part, only you can decide what your budget in Google Shopping should be. Typically, management fees include a flat monthly fee plus a small percentage of your spend, which allows us to allocate the necessary time to ensure a positive ROI for your campaigns.
Since you can choose from costs-per-click as low as $.01 and Google Shopping has no minimum budget, the platform offers much flexibility. You can set a daily budget of $1 or $100,000 – it all depends on your budget and the ROI delivered by your campaign.
Indisputably, yes. Google Shopping is a fantastic way to buy relevant and qualified traffic for your online store.
The secret to making Google Shopping “work” better is ensuring once that traffic arrives, you can handle the rest and convert that traffic into paying, repeat customers.
This is why things like developing unique landing pages that cater to your adds and CRO are so crucial to the success of the campaign. Google’s sophisticated Shopping network usually sends highly-qualified traffic to your site, traffic that has already shown an interest in your products and may meet other demographic criteria.
Using the service itself, you only need to pay for the ads that you purchase. If you wish to have your Google Shopping campaign(s) managed by a professional digital marketing agency, you will need to pay the agency for those services in addition to your ad budget. The rationale is that the improved campaign performance can easily justify the cost of professional management.
Google Shopping is a product search engine powered by Google’s AdWords and Merchant Center. Companies can supply a product feed to Google, but ultimately Google determines which search queries to display your ads based on your feed, your site, and your bids.
There are tons of online resources to help you set up and optimize your own Google Shopping campaign. Check out Google’s official documentation on creating a Google Shopping Campaign. If you’re looking for an agency to help you optimize or set up your Google Shopping campaign, contact us today.
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