Optimize your Google Shopping Ads spend with a professionally managed Google Shopping campaign – improving ROI & increasing online sales.
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Each Google Shopping campaign is different and has different goals. We’ll put together a plan for your success. Complete the form below or, if you’d like to discuss your project over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.
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Initially launched in 2002, under the name Froogle, Google’s product search engine was invented by Craig Nevill-Manning, who is still an Engineering Director for Google today. Google Shopping has changed names several times since being launched under the name Froogle in 2002, including Google Products and Google Product Search.
The service is essentially a pay-to-play product search engine. Users can search for products from a variety of vendors all at once, comparison shopping to find the best deal. These vendors submit their product feed to Google. From there, a Google algorithm determines which stores to display for which search queries. It bases the decision on the stores’ product feed, websites, prices, and bids.
Google Shopping is a highly effective advertising platform that can help you connect with potential customers at the very moment they are searching for products like yours. According to Google, retailers who advertise on Google Shopping see an average increase in clicks of 45%, and an average increase in conversions of 30%. This means that by using Google Shopping, you can drive more traffic to your eCommerce website and convert more of that traffic into paying customers.
Another key benefit of Google Shopping is that it allows you to showcase your products in a visually appealing way, making it easier for potential customers to browse and compare different options. In fact, according to Google, ads that include images or videos are twice as likely to generate interest and engagement compared to text-only ads. By creating visually appealing product listings on Google Shopping, you can make a lasting impression on potential customers and stand out from your competitors.
Google Shopping also offers a number of powerful targeting options that can help you reach your ideal audience. For example, you can target customers based on their geographic location, the type of device they are using, and even their past purchase behavior. By using these targeting options strategically, you can ensure that your ads are being shown to the most relevant and qualified audience, maximizing your chances of converting clicks into sales.
For the most part, only you can decide what your budget in Google Shopping should be. Typically, management fees include a flat monthly fee plus a small percentage of your spend (7-15%), which allows us to allocate the necessary time to ensure a positive ROI for your campaigns.
Since you can choose from costs-per-click as low as $.01 and Google Shopping has no minimum budget, the platform offers much flexibility. You can set a daily budget of $1 or $100,000 – it all depends on your budget and the ROI delivered by your campaign.
Indisputably, yes. Google Shopping is a fantastic way to buy relevant and qualified traffic for your online store.
The secret to making Google Shopping “work” better is ensuring once that traffic arrives, you can handle the rest and convert that traffic into paying, repeat customers.
This is why things like developing unique landing pages that cater to your ads and CRO are so crucial to the success of the campaign. Google’s sophisticated Shopping network usually sends highly-qualified traffic to your site, traffic that has already shown an interest in your products and may meet other demographic criteria.
Using the service itself, you only need to pay for the ads that you purchase. If you wish to have your Google Shopping campaign(s) managed by a professional digital marketing agency, you will need to pay the agency for those services in addition to your ad budget. The rationale is that the improved campaign performance can easily justify the cost of professional management.
There are tons of online resources to help you set up and optimize your own Google Shopping campaign. Check out Google’s official documentation on creating a Google Shopping Campaign. If you’re looking for an agency to help you optimize or set up your Google Shopping campaign, contact us today.
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