Magento SEO & Search Marketing Services for Magento Websites

Magento SEO

Since 2004, at OuterBox we’ve been an eCommerce-focused SEO agency specializing in Magento SEO services and search engine marketing. With many Magento search engine optimization clients under our belt, we’re set to take on your marketing campaign and drive more traffic, sales and revenue to your Magento online store. We look forward to discussing your goals!

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With an in-house team of SEO's, designers & developers, we're an industry leading Magento SEO services provider for a reason.
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We have proven SEO techniques that work to optimize your Magento website. Knowing what has worked in the past allows us to get the best results for your business.
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We've been working with Magento for over 10 years, so you'll know you're in good hands with an experienced SEO team.
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If you're unsure about marketing your Magento site, you're not alone. We'll walk you through what is and isn't possible.

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* Actual Magento SEO Client Results & Data – 146% Traffic Increase
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Need game-changing SEO results for your Magento website? Over the last 17 years, we’ve managed hundreds of eCommerce SEO campaigns, growing online sales month-over-month.

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At OuterBox we help Magento websites rank page #1 and reach their true potential online. We’ll show you exactly what we’ll do, how much it’ll cost, and how we’re going to crush your competitors.

Want to get the ball rolling quicker? Call 1-866-647-9218.

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Magento SEO

Keyword Research for a Magento SEO Campaign

One of the most vital parts of a Magento SEO campaign is keyword research. During keyword research, we’ll investigate which keywords are most valuable to target in order to drive shoppers to your website. Whether we’re targeting a category page or product page, each page on your website will be assigned 3-5 main keywords to focus on.

Keyword research is so important because it’s the foundation of your SEO campaign. The optimization work that goes on during SEO, such as writing new content, updating content, editing title tags, and more, is all based on trying to rank your pages for the keywords chosen. If the keywords are not terms that’ll drive sales, the campaign is built on poor planning.

We use multiple tools for keyword research such as:

These tools help us to identify how many times keywords are searched, the competitiveness to rank for those keywords, and trends around the popularity of the term. When we’re done creating a keyword list we’ll present the list to you, review it, make modifications based on your suggestions, and have a final list of keywords to target.

Magento SEO Campaign Keyword Research

Magento SEO that Drives the Sales You Need

Search Engine Optimization is the process of improving your website and online profile to appear at the top of Google when your most important keywords are searched. For a Magento website, these are often your category names, product names, and competitive industry keywords. SEO in the eCommerce industry is an involved process, and it helps your website to not only satisfy the Google search algorithm but to build a better user experience for your customers. It’s important that you’re found but just as important that the visitor turns into a customer. It takes our SEO’s in-depth expertise of how Google and other search engines work to land top of page one results. For more insight into Magento specifically, you may want to check out our Magento SEO tips guide.

Magento SEO Results

Take your major keywords to the top of Google with a Magento SEO Campaign.

As a Magento business owner or marketing director, your income is dependent on online sales. If customers don’t make it to the website and order online, you’re losing revenue. To get new customers on a daily basis and continue an upward growth trend, it’s important to have a consistent search engine optimization plan in place. As Google and other search engines make algorithm updates you need an expert like OuterBox to help you navigate those changes. Also, if you’re considering upgrading to Magento 2 it’s very important to work with an SEO expert during the transition process to retain your current search rankings and positions. We offer both ongoing SEO campaigns and also have SEO consultants available on a per-project basis. Choosing the right plug-ins and configuring your extensions, as well are reviewing the code base, is an extremely important step before launch.

When improving your SEO, one of the first steps is a full-site analysis. Is your website code up to date? Are there speed issues? Are the keywords you’re targeting the right ones to be going after? We’ll review your entire SEO strategy and deliver you a 20+ “proven methods” checklist for you to see where the website is falling short. Understanding how your website is currently put together will allow our team of SEO professionals to develop a plan for future success. There are also many SEO elements that are behind the scenes. Items such as page descriptions, title tags and more need to be edited to deliver Google’s algorithm exactly what it wants.

Give us a call at 1-866-647-9218 or click the green button at the top right of this page. We look to making your Magento SEO campaign a major success story.

As a Magento SEO Services Expert We Offer the Following:

OuterBox builds successful SEO campaigns, regardless of the website’s platform. Our competitive advantage is that we are an eCommerce-focused SEO agency with in-house Magento developers and marketers. Our Magento SEO agencies benefit from working with an SEO team that is fluent in Magento and supported by developers for tactical execution and consulting.

  • Technical Magento website analysis
  • Keyword research
  • Magento speed optimization
  • Content development strategy
  • Internal and external link building
  • eCommerce conversion optimization
  • URL optimization
  • Detailed SEO reporting
  • & much more

What is Magento SEO?

Magento SEO services refer to SEO services rendered for a website(s) operating on the Magento platform. While big-picture SEO strategies are effective across all website platforms, implementation of advanced tactics can require technical knowledge of coding or the Magento platform. To maximize the search engine visibility of your Magento store, we recommend working with an SEO company that is experienced with Magento websites and that has in-house Magento developers.

Is Magento good for SEO?

Like all CMS and eCommerce website platforms, Magento has its strengths and weaknesses related to search engine rankings and visibility. A strong SEO strategy will lead to an effective SEO campaign regardless of the platform. The main downside with Magento is that certain strategies may cost more to implement than with other more SEO-friendly platforms. There are plenty of Magento stores on the web that rank very well for competitive search terms in Google’s search results. If you are concerned about your online store’s ability to rank organically in search, reach out to us today for a free audit!

Magento has made many improvements and added core SEO functionality that it previously lacked. Magento has improved immensely over the years, but its early reputation for being a bad SEO platform has been hard to shake. Regardless, if you’re on Magento, we can take you to number one Google positions.

How do Magento SEO agencies optimize Magento sites for search engine visibility?

While most of the SEO services provided by your SEO agency will not be limited by your website’s platform, it’s still important to work with an SEO expert that has experience with Magento.

SEO services on Magento will include typical SEO services like content development, on-page optimization, link building, etc. as they would with any online store. The Magento-specific services have to do more with the implementation and tactical execution of those strategies can sometimes require a Magento developer or someone with more advanced knowledge of how Magento works.

Do Magento SEO companies leverage extensions as part of their SEO campaign?

We typically avoid SEO extensions and only use them when it makes sense. Often, our developers can find a way to solve Magento SEO problems without the use of extensions. Check out this list of the best Magento SEO extensions if you are curious about what SEO extensions are available for Magento stores.

How can I audit the SEO factors on my Magento site?

Reach out to us and we’ll be happy to provide you with a free SEO audit of your Magento store, with no hidden costs or obligations. We’ll analyze what you’re doing right and what areas you have for SEO improvements using our 26-point “proven eCommerce strategies” checklist.

What SEO considerations should I make when migrating to Magento?

Implementation of some SEO tactics may require a Magento developer and have greater costs than on a more SEO-friendly platform. Apart from that, you’ll need to make all of the same SEO considerations when migrating to Magento as you would with any platform. Implementation of SEO migration best practices such as 301 redirects, content migration, and dynamic title tags may require the use of an extension.

Which is the better SEO platform, Shopify or Magento?

Both platforms have their advantages and disadvantages. Additionally, there are many other considerations to make besides SEO when it comes to picking a platform. We recommend reaching out to an eCommerce consultant to help determine the best eCommerce platform and CMS for your online store.

12 Magento SEO Tips To Increase Organic Traffic For Your Magento Website

Justin Smith, CEO

Introduction to Magento SEO

If you’re reading this page, you understand the importance of SEO. For eCommerce websites, organic traffic from search engines like Google is analogous to the natural foot traffic that traditional brick and mortar retailers enjoyed for centuries.

Magento’s latest incarnation is known as “Magento 2”, launching in 2015. The updated shopping cart platform boasts improved SEO features, such as integrated image optimization, URL rewriting, and better tools for managing and creating an XML sitemap. The platform still leaves much to be desired and is not nearly as SEO friendly as, say, WordPress or Onveos, but these changes do, at worst, represent a small improvement, and at best show that Magento is finally starting to address some of the SEO issues that have plagued the platform since its inception.

Alas, you’re here for tips to improve your Magento website’s ability to rank in search engines like Google! As a top-ranked eCommerce SEO agency, OuterBox has extensive experience optimizing eCommerce stores on the Magento platform, and we also specialize in Magento web design and development. Below, we’ve shared some of the best Magento SEO tips from our 15+ years of experience working with the Magento platform!


1. Stay Updated On The Latest Version of Magento

As we discussed earlier, you should strive to keep your Magento platform updated to the latest version of Magento. As improvements are made, Magento will gradually release updates, many of which will have improved SEO support features. Staying updated will also help protect your site from bugs, since Magento patches known security loopholes periodically.

Magento 2.0 launched in 2015, and there have been several updates and security patches over the last four years for 2.0.

If you’re still running a 1.X version of Magento, you should strongly consider upgrading to 2.0 or switching to a new eCommerce platform altogether.


2. Change Default Settings

When setting up a store on Magento 2.X, the default Title and Meta Description need to be changed immediately!  Here’s how to do that:

Magento  Default View
  1. From your Magento admin, navigate to Content > Design > Configuration.
  2. On the default store view, click “edit.”
  3. Scroll down to find the HTML Head section, where you can edit your store’s default title, description, keywords, etc.

Changing Titles and Meta Descriptions for Categories & Products

Products: In the admin, navigate to Products > Catalog > then click on “edit product” to the Search Engine Optimization section, where you can paste your title, keywords, and meta description. The “Meta Keywords” tag is mostly considered obsolete these days.

Categories: In the admin, navigate to Products > Categories, then select a category and find the SEO settings section by scrolling down, like you did above for products.


3. URL Optimization

By default, your version of Magento may automatically add store codes to your URL. You 100% do not want your eCommerce store to be configured in this way, but beware, changing URL without the direction of an SEO expert could have major negative consequences!

Magento URL Configuration

Instead, go to Store > Configuration > General > Web > URL Options. Here, you can set “Add Store Code to URL” to “No.”

Bonus Tip 3.5! You can remove “index.php” from your Magento URLs for a cleaner, more SEO friendly URL structure, by selecting “Yes” for “Server URL Rewrites.”


4. Product Image Optimization

Optimizing your eCommerce site’s product images is essential on any platform, especially Magento. Follow these best practices to ensure your images are well optimized, which should help the product page rank, but also helps these images show up in Google image searches which can be an additional source of traffic:

  • Use file names that describe the image and product, instead of random numbers or letters.
  • Use alt text to describe the image thoroughly, using target keywords in your description.
  • You can find these settings under Catalog > Products. In “Configurable Products,” double click on the thumbnail. Then click “Go To Details Page.” From there, you can see image size, resolution, and add alt text, etc.

5. Canonical Tags and Duplicate Content

Duplicate content is an issue that plagues thousands of Magento eCommerce sites. Whether from paginated category pages or pages with very similar content, you can solve this problem using canonical tags. Canonical tags essentially tell Google the “actual” location of the true page, so if you have ten pages of duplicate content based on one crucial page, you set the canonical of those ten pages to the crucial page’s URL.

Common Causes of  Duplicate Content on Magento:

  • Pagination (mostly on category pages with more products than can fit on one page)
  • Product filtering/sorting
  • Same product accessible in multiple categories
  • Variations of products with minor differences. For example, if you have the same T-shirt available in different sizes with dedicated URLs as opposed to the size being a selectable attribute on one product page.

You can adjust canonical settings in the Magento admin.

Magento Canonicals

6. Sitemap Creation and Optimization

Magento 2 still doesn’t support automatically generated sitemaps. To work around this, you’ll need to install an extension or manage this manually. We recommend Dynamic HTML Sitemap for Magento 2.

With the right extension, you’ll be able to:

  • Automatically generate your sitemap(s)
  • Customize listing order
  • Add links to external domains within your sitemap
  • Configure dynamic (automatically updated) sitemap settings

7. Robots.txt

One big advantage of Magento 2 is that it is much easier to modify your Robots.txt file. Simply go to Stores > General > Design> Edit custom instruction of robots.txt file to edit your robots.txt file.

To view your robots.txt file, simply add “robots.txt” after your website’s domain name in your browser’s address bar.

The robots txt file tells search bot crawlers which folders and pages to pay attention to and which you’d prefer they ignore. Properly optimized robots.txt files help Google understand which sections of your site are important and thus worth indexing and showing in the SERPs.


8. Internal Linking

Internal links help search engine bots better understand your website and provide another opportunity for optimization. Of course, optimized anchor text on internal links is important, but should also be diverse and natural, and not spammy.

Magento has many features to help improve your internal link network, such as adding related products, up-sell products, and cross-sell products for a given product in your store. This is important to consider for usability, CRO, and on-page optimization.


9. Structured Data for Rich Snippets

Structured data is one of the most important changes in the SEO industry in recent years. By marking up specific elements as structured data using formats like Schema, you can provide Google and other search engines more specific information about what your page is about. Be sure to mark up product images, SKUs, product reviews, and more, to give search engines the best chance to truly understand your website content.

OuterBoxDesign.com Rich Snippet Example:

SEO Results Example

By using structured data on your site, you improve your chances to earn “rich snippet results”, like the one above.


10. Clean, Organized Source Code, Javascript and CSS

Google and other search engine bots love well organized and clean code. Of course, you’ll have limited control over much of your Magento website’s source code, but there are still ways you can improve the code and make it “leaner’.

  • Minify Javascript and CSS
  • Consider moving Javascript and CSS in the template files to external files, which can be cached more easily by both users and search engines.
  • Have a reputable Magento developer audit your site’s code for potential SEO issues and areas of improvement.

11. Out of Stock Product Management SEO Strategy

You need to develop an SEO strategy for handling out-of-stock products. Most of the time, if you plan to bring a product back into inventory, the smart SEO decision is to leave the page up. Keep the content updated to let customers know when they can expect the product to be back in stock, and consider using a Magento extension to notify potential customers automatically.

If the product will never come back, consider 301 redirecting to a replacement product or the most relevant category.


12. Site Speed Optimization

Magento is notoriously clunky and not a super-fast platform, but there are ways to improve site speed for your Magento eCommerce store:

  • Enable caching
  • Consider enabling “flat categories” and “flat products”
  • Merge Javascript and CSS files, consider hosting externally. Merging is accomplished in the Magento 2 admin under Stores > Configuration > Advanced > Developer.

You may need higher-permission Magento access in the admin to have the developer option. You should also not make changes to this section without your developer’s knowledge.


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