What Is Google PageRank and Is PR Still Important?

Author Allison Smith
by Allison Smith , VP Online Marketing

If you're looking to raise your rankings in Google, then you'd better take in consideration Google's Page Rank. This number may have an effect on where your site displays in the rankings and may tell you how important Google thinks your website is. Page Rank is given to a website with a number between 0 to 10; the higher the number the better for your website. Now realize, page rank is not everything in SEO, but it does give you an idea of what Google thinks of your website. If you're a zero and your website has been around for a while, that 's something to be concerned about. Most SEO's feel that page rank is mostly determined by website age, content and inbound links. For example if a page rank 8 website links to yours, it'll probably pass some page rank on to your website.

How Do I Find My Page Rank?

Finding your page rank is easy. Click here to use an online tool that will allow you to enter your web address.

How Do I Raise My Page Rank?

Your Page Rank reflects the importance of your website. If Google thinks your website is important, your page rank will be higher than a less important site. But what really makes a website important, or at least what does Google see in an "important website". A few factors play into your Page Rank.

1) Your amount of incoming links. The more websites that are linking to your site, the more important Google thinks your website is. This makes sense. You wouldn't link to a site that didn't have something to offer someone else. When building links for your website, be careful as you can be flagged as "spamming" when trying to build link too quickly or building links from websites that are not relevant to your site.

2) The type of incoming links. If websites linking to you have a Page Rank of 0, then their link will not help to boost your Page Rank. You want website with a high rankings to link to your site.

Page Rank Is Not All That Counts

Remember, Page Rank is only one of the factors taken into consideration when Google gives your site rankings. Many believe that "content is king", and this has proven to be true in almost every situation. Unless you're getting 50,000 incoming links, then you're going to want to have a good amount of relevant content on your website. Content, along with the way your website is developed, plays a huge role in the rankings you'll receive.



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