What Is Organic Search Traffic?
Organic search traffic means users come to your site after they enter queries in search engines, like Google, and click on links that were generated by an algorithm — not via paid ads. The results of an organic search are based on several ranking factors, including relevance, incoming links, device, domain authority and user location.
Your key to generating organic search traffic is effective search engine optimization (SEO). In this article, the SEO experts at OuterBox will help you understand the different facets of organic search traffic, including SEO’s role in it, its importance to your website and the various tools used to measure it. With some strategic SEO techniques, you’ll be able to enrich your site and improve your reach.