What is SEMrush? OuterBox's In-Depth SEMrush Review and Guide

When it comes to search engine optimization, or SEO, one of the most critical areas to focus on is building content and web pages with relevant and high-volume keywords to improve your website’s search ranking. To do so, you’ll need to spend some time working with a keyword research tool that is capable of providing up-to-date insights for the most valuable results.

That’s where the SEMrush online visibility management platform can help.

SEMrush is more than a keyword research tool; it’s a complete SEO package that can grow your e-commerce or enterprise business. Want to learn more? Our comprehensive SEMrush review has you covered. In this article, we’ll show you how to use SEMrush and cover the benefits of using it for your company.

How to Use SEMrush

As we mentioned, SEMrush can help you find the keywords you need to create useful and engaging content that your audience is interested in.

However, there are five main ways that it can be used to significantly enhance your digital marketing strategy. These include toolkits for the following:

  • SEO
  • Market Research
  • PR and Content
  • Social Media
  • Paid Traffic


SEMrush SEO toolskit snapshot of dashboard

SEMrush’s SEO Toolkit is a thorough data analytics tool that can audit your website and webpages for trouble spots, and even analyze backlinks. With a simple, user-friendly dashboard, you’re able to see data for your top keywords, view your site performance, and discover what errors and warnings are holding your website back from its full potential.

Market Research

competitor research toolkit snapshot from SEMrush dashboard

The digital marketplace is extremely competitive, and you need to have plans in place to outdo your competition on the Internet. The Competitive Research Toolkit from SEMrush can show you the number of visits and visitor engagement that you’ve received on your website across multiple devices. It also displays the average length of time spent on each page and its bounce rate percentage. This is very useful for identifying trends and modifying content to improve your website traffic and, ultimately, sell more products and services than your competitors.

PR and Content

What’s interesting about SEMrush is that it includes a Content Marketing Toolkit that can present the performance of your overall content. For example, suppose you wrote a blog article for one of your products. The Content Marketing Toolkit will tell you exactly how well that blog is performing on search engines and suggest changes you can make so that it performs even better. This unique toolkit even comes with an editorial calendar for your content team to organize and strategize your content.

Social Media

SEMrush also serves as a powerful extension to social media performance. Its Social Media Toolkit can look at the performance of each of your posts, schedule posts in advance, and even boost your Facebook posts. SEMrush makes it easier than ever to get a glimpse of your competitors’ social strategies and build a more effective social media presence.

Paid Traffic

Lastly, SEMrush’s Advertising Toolkit can help identify paid search trends and display the lowest and highest average cost-per-click (CPC) for your campaign. It can even breakdown the pay-per-click (PPC) cost in your area.

How Much is SEMrush?

Since there are a variety of SEO and keyword research tools available, it may seem challenging to decide which solution is best for your business, especially if you’re new to SEO. However, while it may share similarities with other tools such as Ahrefs, Moz, and Spyfu, SEMrush’s overall user experience is so detailed that any e-commerce business can reap the benefits of its services.

There are multiple SEMrush pricing models available, depending on what type of business your company represents:

  • Pro ($99.95/month, for freelancers)
  • Guru ($199.95/month, for small businesses and start-up marketing agencies)
  • Business ($399.95/month, for larger e-commerce businesses or agencies)
  • Enterprise (custom priced to meet your custom needs)

If you’d like to try it out before committing to a monthly or yearly subscription, SEMrush free trial options are offered for both the “Pro” and “Guru” models.

Free Paid Search Quote
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