Do You Have To Pay Google for SEO?

So, you want to rank at the top of Google when someone searches for your most important keywords. We all do! And now you’re wondering, “Can I just pay Google for SEO?” “Can I pay them to rank organically?” Below we’ll dive into how organic search works, what you can pay for, and what you can’t.

Can I Pay Google For SEO Services?

There is a quick, simple, easy answer to this one. No. Google does not offer SEO services. Remember, Google is a search engine and they have created their own algorithm to rank websites. If Google offered SEO services, you’d basically just be paying to be at the top of the search results considering they would know exactly what to do on your website to get you there. This would defeat the purpose of Google working so hard to create a proprietary algorithm.

Google Makes Lots of Money, So What Can I Pay Them For?

As one of the most profitable companies in the world, Google of course will let you pay them for advertising. While you cannot pay to be listed in the organic search results, you can pay to be in the “Ads” section of the search results, see below.

Through Google Ads, you can launch your ads within minutes. The model is pay-per-click, meaning you’ll pay a certain amount each time someone clicks on your ad. How much you pay depends on the keyword and is based on a bidding model, meaning the higher others are willing to pay, the more you’ll have to pay to be above them. In the image above you’ll see two different types of ads, text ads on the left and shopping ads on the right. At OuterBox, we offer Google Ads management services to help you run an effective paid search campaign and determine what type of ads will be best suited for your business.

Who Can I Pay For Google SEO?

While you can’t pay Google for SEO finding a reputable SEO agency (like OuterBox), is the way to go. A Google SEO expert will be able to guide you in the right direction to take your website to the top of organic search and grow your traffic without paying for each click. Depending on the type of website you have, your target market, keywords, and more, the strategies used may be different. A professional should know what is best for your website and should be able to help you significantly increase online sales.