Six SEO Things Google Loves

Author Allison Smith
by Palmer Barr , SEO Specialist

Having just celebrated Valentine’s Day we have love on our minds at OuterBox. Working as an SEO specialist we develop a very close relationship with the search engines and  just as with any relationship, as time goes by, you learn what the other half of the relationship likes and dislikes. In this article we reveal what we have discovered that Google loves the most on a web site. We will delve in to what Google hates next month.

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Love at first search.

Freshness: When was the last time you updated your web site? Does the copyright date in the footer say © 2002? If so, Google won’t give you the time of day. Google loves to crawl new content and add it to their database. For this reason it is a great idea to add something new to your web site on a regular basis. Whether it’s a new product, a new web page, or a new article, providing something new to Google will keep it happy and content.

Content:
Related to freshness is content. Not just any content but content that is related to what your web site is offering. If you are selling dog products, adding an article about proper dog training techniques or information about the various dog breeds will enable the natural addition of search phrases to be added to your web site. The addition of keywords related to what your site focuses on will provide an indication to Google what your site is focused on. It will also bring in new visits for different but related search terms from visitors that have a vested interest in what you are offering.

Urls:
What’s a url? A url stands for uniform (or universal) resource locator. In laymen’s terms it is the unique name of the web page address. When creating a web page, Google loves it when it finds words in the url that are related to the content found on the web page. A web page with the url bean-bag-chairs.html will receive a much better position in the search engine rankings for the search term “bean bag chairs” compared to a web page with the url page1.html

Speed:
Google loves to get things done quickly. Although this is not a particular quality that you look for in a partner, it is a determining factor in deciding where to place your web site’s listing compared to another web site for the same search term. There are hundreds of elements Google considers when deciding where a web page shows up in a search result. This mathematical algorithm is made up of a number of different ingredients. One of these is the amount of time it takes for a page to load. If it loads quickly, Google gets a warm and fuzzy feeling inside. If it takes forever, your site will get the cold shoulder as well as lose visitors.

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Website speed test tool found at Webpagetest.org


Quality links:
If you want your web site to send a signal that it is a worthy resource, obtain a link from a highly trusted and established web site. Having a site linked to from the New York Time’s web site will enamor Google much more than a link from a newly created blog with very little history. Trust is very important in any relationship and having high quality links pointing to your web site will instill this trust and solidify your standing on the web.

Age:
This is one factor that is somewhat difficult to pull off inorganically. When it comes to age, older is better. You can’t trick Google with a fake ID. If your web site’s domain age is older than your competitors, your site will probably show up higher in the search engines. If your domain name was purchased last week and your site is brand new, it will take a little more time to get great rankings.

We at OuterBox hope your Valentine’s day was full of fun times and happy memories. Join us next month for a look at the opposite side of the coin with a look at what Google hates. If your company’s web site needs a little love from Google, give us a call or request an SEO quote. We’ll be happy to help.