Website traffic is a vital driver of overall business growth. It improves your rankings, which in turn generates even more traffic. Traffic allows you to measure marketing methods, improve search engine credibility, gather audience insights and, the most important benefit, gain more customers. Yet when searching for how to increase traffic to your website, you'll quickly realize there are countless methods and ideologies out there. Where do you even begin?
In order to understand how to increase traffic to your eCommerce website the right way, you need to focus on attracting quality traffic. Traffic means nothing if your engagement is stagnant and conversion rates are plummeting. That's where we come in. The following are 15 effective ways you can boost traffic in a way that will ultimately impact the bottom line.
1. Get on the SEO Bandwagon
Search engine optimization (SEO) is one of the most impactful and valuable things you can do to drive organic traffic to your website. There are countless tactics you can use on each webpage to increase its rank in search engines, resulting in more visitors.
Consider every aspect of your site and do thorough keyword research. Ensure you're producing optimized, high-quality content that your potential customers are searching for (more on this a bit later). Make sure you're making the most of every bit of text on your site.
- Are you using image alt text?
- Are your meta descriptions concise and do they use targeted keywords?
- Is your landing page copy clear, informative and the best that it can be?
You should also look at internally linking to high-ranking landing pages and externally linking to reputable sources. This helps with SEO and results in a better experience for the reader.
2. Target Long-Tail Keywords
High-ranking keywords, secondary keywords and latent semantic indexing (LSI) terms are all a major part of performing on-page SEO. Once you have these covered for a page, you'll want to focus on your long-tail keywords. Longer and more specific keywords or key phrases might get less search traffic, but they have a much higher conversion value.
3. Write Irresistible, Educational Content
Google wants to see informative, authoritative content on your site that provides true substance and value to readers. As there's no exact magic formula for writing successful content, it's smart to change it up from time to time.
- Make compelling headlines that will lure readers in.
- Vary the length and format of your content to better gauge what works and what doesn't.
- Make your content easily digestible by using imagery, infographics, videos and other visual elements that will break up the content and engage the reader.
- Keep your blog content educational. Readers can sniff out when they're being sold to. But if you're providing valuable content, they're more likely to stick around.
4. Create A Google My Business Listing
If you haven't already, you need to create a Google My Business listing. It is an essential tool for local SEO. Google My Business allows your business listing to appear in local search results for product or service-specific search queries. This listing links to your website and is thus a great way to increase traffic and business leads.
Below, notice the advantages of a claimed Google My Business page when people search for your brand or company online:
5. Build Out Those Backlinks
A backlink is simply a link to your website from another website. When backlinks are used from complementary sites or influencers, they can get your business in front of a much larger audience while driving qualified traffic to your site. Google often picks up on these and will boost trust in your business if it sees other reputable websites linking to yours.
6. Ensure Your Site Is Responsive
Long gone are the days of exclusively using desktop computers to browse the internet. Today, more people use their mobile devices to access the web than ever before. This means you need to make your website accessible and viewable across a range of devices. If people have to zoom or scroll to see your webpage, they are going to go elsewhere.
Google switched over to a mobile-first indexing and will even warn you in Google Search Console if any of your content is not mobile-friendly.
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7. Get Listed In Online Directories
Another free and easy way to boost traffic to your website is by getting listed in online directories and review sites. Just make sure to actively update your listings. Most sites will link to your page, which can result in even more website traffic if updated correctly. And when listed on sites with a strong domain authority on Google, your business has the potential to rank even higher for relevant searches.
- Industry-specific directories (see screenshot below)
- Claim Your Google My Business Page! Might as well do the same on Bing Places as well.
- Broad directories (Yellow Pages, Yelp, Better Business Bureau, etc.)
8. Utilize Social Media Smartly
Social media is one of the biggest no-brainer marketing tools around. It's free and plays a major role in driving traffic to your website — why wouldn't you use it? But knowing how to drive traffic to your website using social media takes a little bit of strategy and effort on your part.
You should be using Facebook, LinkedIn and Instagram to promote blog posts and other informative pages on your website. This way, you can convert social media users into website visitors and then potentially into customers. And if you create shareable content, you can draw traffic from their network of friends, broadening your overall reach even further.
9. Be Social: Engage And Participate
Social media management doesn't begin and end with creating an account and posting once a week. You need to engage and be active on your accounts, online groups and other websites that are relevant to your business. The more you engage, the more exposure you'll get. Just remember to be helpful and sincere, avoiding any spammy wording or links to your website.
- Comment on blogs and posts.
- Answer people's questions.
- Actively participate in industry conversations.
10. Create Landing Pages
Landing pages are a free way to build out your website and get more traffic to your site. Typically, landing pages include information potential customers need in order to move forward and convert. Feel free to get targeted and specific in your messaging as this will only increase the overall traffic going to those pages. And be sure to have an engaging call to action (CTA) on each page that encourages readers to take that next step. This could be anything from signing up for a newsletter to reaching out for an estimate to taking part in a free trial.
11. Invite Guest Bloggers
A good way to add a little variety to your content is by having an industry influencer or expert write a guest post on your site. It shows that you're credible and both active in and up-to-date on things going on in your market. This not only drives traffic through organic search but also through the influencer or thought leader promoting the content to their own audience.
Another option is to ask an influencer or industry expert to mention your business in a review or post. While still free, this will require a little more collaboration from both parties.
12. Stay In Touch Through Email Marketing
Just because you're focusing on content marketing, doesn't mean you should forget about those tried and true traditional methods. Email marketing is alive and well and can be an incredibly powerful tool if done correctly. The key to successful email marketing is to find the right balance of reaching people on your email list with helpful content without bombarding them with relentless messages. When done right, it can result in a major uptick in traffic.
13. Use and Learn from Analytics
Google Analytics is an invaluable resource and one that you should be using on a regular basis to help drive traffic. Use it (it's free) to track links for marketing campaigns and website analytics, demographics, popular pages and more. This will give you a good idea of which strategies and content are working, and which may need some improvements. You should also pay close attention to visitor data in order to gauge where and when your traffic is coming from.
How to Drive Traffic to Your Website Using Paid Advertising
While free content marketing is a great start, you can drive even more traffic by combining your efforts with quality paid search management. It's a guaranteed way to build your brand and get your business in front of the right target audience.
14. Get In On Google Ads
A paid Google Ad results in your website showing up at the top of search results for a specific keyword. When a search query is entered, Google reviews all accounts bidding on the keywords used in the search and displays and ranks the paid results by quality and relevance. This is an awesome way to generate website traffic from qualified visitors. Plus, you only pay when someone clicks on your ad.
Bonus: Google Ads also allows you to select your preferences, so your business appears at the top of Google Maps search results. Buying branded keywords is a great way to maximize your company's square footage in the SERPs.
15. Reach Your Target Audience with the Right Advertising
Paid advertising is obviously a fantastic way to get eyeballs on your website. The following are a few of the most popular channels you can build into your paid strategy.
- Display ads (also known as banner ads) are typically placed on relevant websites. It's a smart way to reach your niche target audience and drive relevant traffic to your website.
- Paid social ads, similar to search advertising, allow you to specify the type of audience you want to target. It then positions the ads to show up in relevant social feeds.
- Retargeting ads can be used on both websites and social feeds and are used to target people who have already visited your site and thus are more likely to return.
While this list includes many of the most effective ways to drive traffic, it's obviously not exhaustive. There are countless methodologies behind boosting traffic and online sales, and we get that it can be overwhelming. That's where OuterBox can help.
With our award-winning eCommerce web design, SEO & PPC services, content marketing strategies and more, we can assist in taking your business to the next level. Reach out today or request an estimate to see how we can help your business reach its true potential.