When you bid on a broad keyword search term like “exercise bikes,” you’ll get more hits from visitors who are just starting their search, allowing you to capture their information with your post-click landing page and begin sending them informative content. If you don’t get a conversion, you can use retargeting software to bring them back until you do. Conversely, if you bid on a more precise, long-tail keyword search term like “exercise bikes for seniors with bad knees,” your search will be featured in far fewer results, but they will capture the attention of the buyers you’re most trying to attract. When people use long-tail keywords to search, they have more intent, meaning they’re more likely to be serious buyers. However, keep in mind that broad keyword search terms are less expensive than long-tail terms, which are more likely to result in sales.
Google Ads Consultant & Ad Campaign Consulting Services
Our team offers Google Ads consulting services to maximize your ad spend. We’re the Google Ad consultant your business needs to attract new customers and surpass sales goals.
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Google Ads ConsultantsĀ That Target Your Audience and Drive Qualified Traffic To Your Website
Stop throwing money at Google Ads just to see what sticks!
For nearly two decades, OuterBox has helped hundreds of businesses properly leverage paid traffic channels such as Google Ads to get the most out of their ad budget. Our highly-focused Google Ads consultant services will help you to identify your target audience, attract new customers, and drive relevant, qualified traffic to your website, store, or business. Best of all, our intelligently crafted Ad campaigns do so with your budget in mind. We’ll work hard to get the most bang for every buck you spend on the Google Ads platform.
With specialists in a variety of areas, our Google Ads consultants also possess the knowledge and experience needed to convert that traffic into goal completions, increased sales, phone calls,Ā leads, and revenue. Whether you’re curious about Google Ads for a new business venture or need a professional in-depth audit of an existing Google Ads campaign(s), OuterBox can help! Reach out now to discuss our Google Ads consultant services – there’s absolutely no cost or obligation to get started.
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The Google Ads Consultants Who Get Results
How do you cut through the clutter and rise to the top? One way is by using Google Ads. There are many benefits of paying for preferred placement, and the experts at OuterBox can help you maximize your experience. While some businesses may choose to go it alone, there are a lot of complex strategies that newcomers may miss. Also, let’s face it, your time is far better spent running your company, so it just makes sense to leave this type of work to us. We can bring world-class solutions to your business, whether it’s large or small.
Let’s get together and discuss what OuterBox can do for you.
What Is Google Ads?
Google Ads is an online advertising platform that enables you to pay for advertisements that appear in search results. Put simply, Google Ads is pay-per-click (PPC) advertising. This means that you have to pay every time a visitor clicks on your ad.
Google ads appear at the top of search engine results pages (SERPs), above any organic search results. When shopping online, you will see big-name advertisers rise to the top of any search results page. This is partly because of the amount of money they spend on Google Ads, but also because they operate high-traffic websites that already get lots of clicks. But if you’re not a big company, you’ll need a boost to move up the page. Strategic Google Ads and Google Shopping campaigns can improve your SERP rankings.
What Are the Benefits of Google Ads?
When it comes to advertising your business online, there are many reasons to have Google Ads in your toolbox:
- Google processes about five billion searches every day.
- Google Ads creates somewhere around 3.5 billion interactions daily.
- The top three ad spots on a Google results page get about 40% of the clicks.
- 98% of the people conducting a search will choose a business on the first page of the results.
- You have complete control over the budget of your Google Ads campaigns, from the maximum bid on your ad to the daily spend.
- You control how much to spend each month and adjust your plan if performance metrics indicate you should increase or decrease spending based on an ad’s performance.
Know Your Performance Goals
What do you hope to gain from your Google Ads? Are you trying to sell a product online? Do you want people to come to your brick-and-mortar store? Or are you trying to get people to sign up for your newsletter? There are many approaches to Google Ads, and knowing your goal is the first step.
How to Bid for Google Ads
You’ll need to decide what you want to focus on. This is determined by what matters most to your business goals:
- Clicks: If your goal is for visitors to come to your website, cost-per-click (CPC) is the way to go. You’ll only pay when someone clicks on your Google ad and is taken to your site.
- Impressions: Cost-per-impression (CPI) bidding is a wise choice if your main goal is to boost brand awareness. When you choose this strategy, Google will show your ads according to the Impression Share target you select. For example, if you choose 70% on the top of the results page, Google Ads shows your advertisement at the top of the page 70% of the total possible number of times. Another option is cost-per-thousand, also known as cost-per mile (CPM), in which you pay for every 1,000 impressions. There’s also cost-per-thousand viewable impressions (vCPM) where you pay an amount for every 1,000 times your ad is viewable.
- Conversions: This is an advanced bidding method for the more experienced advertiser based on cost per action (CPA). An action (also known as a conversion or acquisition) is most likely a sale, but your goal could be something like an email sign-up. You’ll still pay for every click, but Google Ads attempts to get you as many conversions as possible at the CPA you set.
- Video Ad Views: Cost-per-view (CPV) bidding is used when you’re trying to get eyeballs on your video. Bidding on CPV means you’ll pay for views and any other interactions, be it clicks on the calls-to-action (CTAs), companion banners or cards.
Google Ads Consulting FAQS
What Bidding Strategies Are Most Effective?
Why are Google Ads better?
With a market share that exceeds 90%, Google clearly has the advantage over its competitors. In addition, Google has the largest online display ad network in the world. And because so much of Google’s total income is from advertising, Google’s focus is on the continuous improvement of its Google Ads tools. Google Analytics, for example, is a world-class program that’s in sync with Google Ads, so you can quickly get a read on how your ad is performing and make adjustments accordingly.
What Is a Quality Score System?
When it’s done right, a Quality Score can improve the profitability of your campaign, help you reach more customers and increase your return on investment (ROI). A good Quality Score can minimize your costs and give you higher exposure, enabling you to enjoy more clicks and conversions without raising your bid. Quality Score looks at various aspects of your campaign and assigns each keyword its own score. This affects how your ad ranks and the cost per click. The higher the Quality Score, the better the price per click. Factors that determine your Quality Score include:
- How relevant is your Google ad to your search query?
- Does your Google keyword match your ad group?
- How does your ad relate to the associated landing page?
- What is the historical click-through rate (CTR) of the ad?
- How does your overall account perform?
Given the complex nature of the Quality Score system, you’re best served by one of our experts here at OuterBox. They’ll help you maximize your score by:
- Using smaller targeted ad groups to segment your campaigns and enhance your ad’s relevance.
- Optimizing the ad copy to increase CTRs.
- Optimizing landing pages to enhance targeting.
- Providing a better user experience through reduced website load times.
What Goes Into a Successful Google Ad?
Before creating your ad, make sure you have a solid landing page. Your landing page needs to feature targeted keywords, concisely convey your message and give the visitorĀ the information they need to do whatever you want them to do. An excellent landing page will affect your campaign’s conversion rate and, consequently, your Quality Score. Once you have your landing page, you can create the copy for your ad. It needs to contain the following:
- A headline that grabs the reader’s attention
- A compelling message
- SEO-rich content
- A call to action
Do Google Ads Work?
Yes, when implemented and managed properly, your business can enjoy a terrific ROI from Google Ads. The continued profitability of Google Ads, and the fact that the majority of advertisers say they definitely plan to include Google Ads in their campaigns going forward, are clear indicators of the effectiveness of Google Ads.
Can I Afford to Place Google Ads?
While there are undoubtedly pricey keywords, there are plenty of affordable keyword options to bid on. Because you set the amount you spend each month, you can run your ad for a portion of the month or use a broad term to try and harvest data and learn more about what type of budget will be necessary for your business to be successful on the Google Ads platform.
What the Difference Between Google Ads and AdWords?
Google AdWords was the original name for Google’s paid search advertising platform. As Google expanded to allow video ads, remarketing, and display, they dropped the “Words” part of the name and renamed the platform Google Ads. It’s the same platform with a new name and additional marketing features.
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