The Google Ads Consultants Who Get Results
How do you cut through the clutter and rise to the top? One way is by using Google Ads. There are many benefits of paying for preferred placement, and the experts at OuterBox can help you maximize your experience. While some businesses may choose to go it alone, there are a lot of complex strategies that newcomers may miss. Also, let’s face it, your time is far better spent running your company, so it just makes sense to leave this type of work to us. We can bring world-class solutions to your business, whether it’s large or small.
Let’s get together and discuss what OuterBox can do for you.
What Is Google Ads?
Google Ads is an online advertising platform that enables you to pay for advertisements that appear in search results. Put simply, Google Ads is pay-per-click (PPC) advertising. This means that you have to pay every time a visitor clicks on your ad.
Google ads appear at the top of search engine results pages (SERPs), above any organic search results. When shopping online, you will see big-name advertisers rise to the top of any search results page. This is partly because of the amount of money they spend on Google Ads, but also because they operate high-traffic websites that already get lots of clicks. But if you’re not a big company, you’ll need a boost to move up the page. Strategic Google Ads and Google Shopping campaigns can improve your SERP rankings.
What Are the Benefits of Google Ads?
When it comes to advertising your business online, there are many reasons to have Google Ads in your toolbox:
- Google processes about five billion searches every day.
- Google Ads creates somewhere around 3.5 billion interactions daily.
- The top three ad spots on a Google results page get about 40% of the clicks.
- 98% of the people conducting a search will choose a business on the first page of the results.
- You have complete control over the budget of your Google Ads campaigns, from the maximum bid on your ad to the daily spend.
- You control how much to spend each month and adjust your plan if performance metrics indicate you should increase or decrease spending based on an ad’s performance.
Know Your Performance Goals
What do you hope to gain from your Google Ads? Are you trying to sell a product online? Do you want people to come to your brick-and-mortar store? Or are you trying to get people to sign up for your newsletter? There are many approaches to Google Ads, and knowing your goal is the first step.
How to Bid for Google Ads
You’ll need to decide what you want to focus on. This is determined by what matters most to your business goals:
- Clicks: If your goal is for visitors to come to your website, cost-per-click (CPC) is the way to go. You’ll only pay when someone clicks on your Google ad and is taken to your site.
- Impressions: Cost-per-impression (CPI) bidding is a wise choice if your main goal is to boost brand awareness. When you choose this strategy, Google will show your ads according to the Impression Share target you select. For example, if you choose 70% on the top of the results page, Google Ads shows your advertisement at the top of the page 70% of the total possible number of times. Another option is cost-per-thousand, also known as cost-per mile (CPM), in which you pay for every 1,000 impressions. There’s also cost-per-thousand viewable impressions (vCPM) where you pay an amount for every 1,000 times your ad is viewable.
- Conversions: This is an advanced bidding method for the more experienced advertiser based on cost per action (CPA). An action (also known as a conversion or acquisition) is most likely a sale, but your goal could be something like an email sign-up. You’ll still pay for every click, but Google Ads attempts to get you as many conversions as possible at the CPA you set.
- Video Ad Views: Cost-per-view (CPV) bidding is used when you’re trying to get eyeballs on your video. Bidding on CPV means you’ll pay for views and any other interactions, be it clicks on the calls-to-action (CTAs), companion banners or cards.