Optimize your Amazon store’s product listings to maximize your Amazon presence and increase online sales.
A strong presence on Amazon.com is virtually required these days if you expect to put your products in front of the right audience. This is especially true if you need a large audience. It’s no secret that Amazon dominates the majority of eCommerce sales online, with some estimating that Amazon controls over 50% or more of the eCommerce market share.
eCommerce retailers tend to respond to what we call the Amazon paradox with a “fight or flight” type of reaction. Most instinctively try to either ignore the Amazonian elephant in the room (flight) or think that if they try hard enough (fight), that they will somehow persevere, and that they won’t continue to lose customers to Amazon.
Both the “fight” and “flight” reactions are usually wrong in this instance. Instead of ignoring Amazon or searching for ways to compete against it, why not find a way to leverage it? Why not run your eCommerce website in addition to selling your products on Amazon? More times than not, this is the appropriate course of action for eCommerce companies. This is especially true if you are selling products that are already available on Amazon.
Since 2004, OuterBox has been a leading provider of eCommerce website design, web development, and digital marketing services. We have been at the forefront of eCommerce SEO for nearly two decades, and we know how to apply this knowledge to Amazon’s proprietary search algorithms.
We understand your business is unique and we’ll develop a personalized plan and approach for you. Fill out the form below and we’ll get back to you with a custom pricing estimate. Or, if you’d like to discuss your needs over the phone, call us at 1-866-647-9218. We’re open Monday through Friday, 9-5 EST.
Form for SEO specific landing pages
Amazon is essentially a huge search engine for products. In other words, it operates very similarly to search engines like Google, relying on a proprietary algorithm to provide search results for a given search query. To improve your ability to rank on Amazon when someone searches for your product(s), you need to optimize your products and ensure your accounts are properly configured for maximum exposure. These are some of the most important Amazon SEO services you should be familiar with:
There are numerous benefits of partnering with OuterBox for SEO on Amazon.com, including:
Amazon SEO is the process of optimizing your products to display higher in Amazon search. SEO stands for Search Engine Optimization and is the process of increasing your rankings for keywords across any search engine such as Google or Amazon search.
There are many actions that can be taken to improve your Amazon search results, including:
We’ll review your Amazon listing and develop an optimization strategy based on where you’re at now and where you want to be.
If you’re wondering “What is the difference between Google SEO and Amazon SEO”, you’re not alone. Amazon SEO services are intended to improve organic visibility on Amazon’s product search engine, as well as to rank Amazon product pages in search engines like Google. Traditional SEO typically only focuses on major search engines like Google, Bing, and Yahoo and the methods to rank on both are completely different. With that being said, performing SEO on your Amazon products will not help your D2C website rank higher on Google.
Amazon SEO services pricing depends on many factors. Typically Amazon SEO services will be based on an hourly rate. SEO agencies charge anywhere from about $150-$500+ per hour. View our SEO pricing breakdown for more details on common SEO agency pricing models and typical fees.
Amazon uses its own proprietary search algorithm called “A9”. This algorithm is what determines which products show up when a search is made. One main difference between Amazon’s algorithm and other popular search algorithms, such as Google, is Amazon puts a lot of weight on sales conversions and reviews since Amazon has the ability to gather this data.
By ranking your products higher in Amazon’s search engine, you will get more traffic to your product pages, resulting in more revenue. Amazon SEO services can also help drive traffic from Google directly to your Amazon product pages. The majority of Amazon sellers are utilizing eCommerce SEO strategies to outrank their competition on Amazon.
There are multiple tools to find your search positions on Amazon. One we recommend is Amazon Keyword Ranking & Index Checker. This tool will allow you to simply enter your search terms and click “analyze” to get your positions in search.
We recommend working with an SEO services provider adept at eCommerce. Ask potential Amazon SEO service providers to share relevant client testimonials and case studies as part of your vetting process.
Since 2004, OuterBox has offered industry-leading eCommerce SEO services. To put that in perspective, Amazon launched Amazon Prime in 2005. We eat, sleep, and breathe eCommerce. As a full-service eCommerce agency, our Amazon SEO services pair nicely with our Google Ads Management and other digital marketing services. There are numerous benefits in cohesion across all of your various marketing channels, and having one agency handle all of your marketing needs facilitates this.
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