LOOP Analytics
Lead Form Tracking Tool

If your website gets 10 lead form submissions in a day, but half are solicitations, you wouldn’t high-five each other over all 10, right? You need a lead form analytics tool that helps guide those high-fives with consolidated, detailed form data you can’t get in GA4.

Meet LOOP Analytics, our proprietary lead form tracking tool, which closes the gap between marketing metrics and lead data for a holistic view of your marketing analytics and how they affect your sales pipeline.

Speak With a LOOP Analytics Expert »

Speak With a LOOP Analytics Expert »

Company Stats:

20+

Years a web design agency

1100+

Successful client relationships

150+

Custom eCommerce integrations

What is LOOP Analytics?

LOOP Analytics is our proprietary tracking software that collects form data and visitor history and then visualizes it in one central location. The insights we gain from lead data boost our analytics capabilities—helping us find new opportunities to grow your online presence by attributing leads to the proper channels.

Insight Into What Matters

Give your team direct insight into leads, eCommerce data, opportunities, and transactions that grow your business.

Validate Your Strategy

Enable your team access to historical data on past performances and future opportunities.

Prioritize Focus, Effort, & Value

Connect your efforts to your output to maximize your results and effectiveness.

Clarify Business Possibilities and Make Data-Driven Decisions

LOOP sheds light on business possibilities for our clients based on what leads request—helping you make data-driven decisions on marketing, sales, and business operations.

LOOP’s features include:

Visitor Profiles and Channels: See how visitors initially found your website, from the first touchpoint to form submission, and all the sources in between. You’ll get full insight into your visitors’ overall experience.
Visitor Engagement: See visitors’ actions on each landing page to view the full path to conversion, including e-commerce actions, and pull a report of the events tracked. You can export it as a report to see the event category, action, and label.
Annotations: Input notes for each lead to track what has been quoted, is pending, or is just plain irrelevant. Then you can export these notes to share with your teams and inform future optimizations.

Want to be in the LOOP?

Request a LOOP Analytics Demo Today

LOOP Analytics – User Behavior Reporting Tool

LOOP Analytics’ User Behavior Report shows you the companies landing on your website and their subsequent activities. Get real-time data on your website’s user experience to inform search strategies and drive additional conversions based on what’s working.

The User Behavior Report features:

Company Identification: Using reverse ISP look-up, view the companies coming to your website and their locations, which will be tagged as “Fortune 500” or “Priority List” based on your target customers. It is helpful to see what companies land on your site to ensure your marketing targeting hits the right audiences.
For B2C companies targeting individual consumers, OuterBox cannot use the reverse IP component due to privacy legislation like GDPR or CCPA that protects consumer information.
User Experience: View users’ activities and actions like page views, video views, or asset downloads.
Email Notifications: Get notified of priority visitors immediately via email.

Want to see it in action? Request a Demo

Why Use Form Tracking via LOOP Analytics?

Your website is an extension of your sales team—working 24/7. Just like a sales pro, a performance review is needed to see how effective your marketing efforts really are at bringing in those leads. Form tracking and analytics measure your website’s effectiveness and get real data to inform future strategies.

Form data also helps our team stay up to date on your business. We gain information via LOOP that helps us discover new opportunities, and tie leads back to the referring source to measure the success of your marketing. You can view leads in bulk to get a full view of trends that may help pinpoint not just needed marketing priorities, but things like hiring, customer support needs, and inventory.

We Use Website Lead Forms and Analytics To Help Our Clients:

Measure the quality of a conversion.
Capture the referring source, keywords used, and user’s contact information.
Apply your form data to sales team follow-ups, email campaigns, and inform keywords for your website, SEO, and paid media.
Budget more effectively thanks to performance data and trends.

Identify, Sort, and Prioritize Your Lead Data with LOOP Analytics

Ready to turn your data into actionable insights? Contact OuterBox today to learn more about how our web analytics team can help your business achieve its digital marketing goals.

Get started today or call us at 1.866.647.9218 to speak with one of our analytics experts and take the first step toward maximizing your form analytics.

Quote Request - General

General quote request form for all services

- General
- What services are you interested in?
  - Website Design & Development
  - Search Engine Optimization
  - Paid Search Management
  - Conversion Rate Optimization
  - Email Marketing
  - Website Maintenance
  - Product Feed Management
- Website Address / Domain:
- Are you looking to grow online sales or conversions?*
- Tell us about your project needs and goals:
  What would you like to achieve working with us?
- Your Contact Information
- Your Full Name:*
- Company:
- Email Address:*
- Phone Number:*
  
  *Providing a phone number will allow us to easily contact you regarding questions we may have about your project.

We'll get back to you within 24 hours.

Monday - Friday.

Want To Talk Now?
1-866-647-9218

Offices open 9-5 EST.

From Start-Ups To Fortune 500 Companies, Our Clients Are Succeeding Online

Form Tracking FAQs

What is form tracking?

Form tracking captures data users input and analyzes how they interacted with a website before filling out online forms.

Does Google Analytics 4 have form tracking?

GA4 will track the number of form submissions through its “key events” (formerly conversions), but it does not capture the form field data or identify duplicates. LOOP tracks not just the number of forms, but collects the form field data and shows the channel(s) tied to each conversion in one place.

What is an ISP?

An internet service provider or ISP is an organization that offers access to the internet, think AT&T or Comcast. These companies serve homes and small businesses, but large companies, municipalities, and global organizations host their own internet. This is how our technology can identify them and provide visitor data.

Do I have to view irrelevant ISPs?

Nope — there are tons of irrelevant ISPs out there, so we continually update our exclusions list so there’s less to sort.

What is a cookie?

A cookie is a bit of information about a user stored on a website, and there are two main types: first-party and third-party. First-party cookies are when the website you’re on is tracking information to provide a better user experience overall. Third-party cookies are when a different website is doing the tracking and can see your user behavior around the internet.